Retention Marketing Specialist

📌 Core Information

🔹 Job Title: Retention Marketing Specialist

🔹 Company: Weezie

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time, Hybrid (In-office Tue-Thu)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer retention strategies across email, SMS, and loyalty channels
• Analyzing retention performance and optimizing campaigns based on KPIs
• Collaborating with cross-functional teams to ensure brand consistency and alignment with business goals
• Growing subscriber base and evaluating opt-in performance through innovative acquisition and engagement strategies
• Working hands-on in ESPs and loyalty platforms like Klaviyo and Yotpo

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will have a strong background in retention marketing and a proven track record of driving customer engagement and loyalty.

📋 Key Responsibilities

✅ Quality check and schedule all email and SMS campaigns to ensure flawless execution and brand consistency

✅ Develop and implement smart segmentation strategies to personalize communications and drive customer engagement

✅ Analyze retention performance regularly and translate insights into action by launching, optimizing, and iterating campaigns and flows based on KPIs such as open rate, click-through rate, repeat purchase rate, and LTV

✅ Design and execute A/B and multivariate tests to improve campaign effectiveness across creative, copy, timing, and offers

✅ Continuously grow the email, SMS, and loyalty program subscriber base, and evaluate opt-in performance through innovative acquisition and engagement strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in retention, lifecycle, CRM, or loyalty marketing, ideally within a DTC e-commerce environment

Required Skills:

• Proven expertise in Klaviyo (required)
• Experience in Yotpo and Wunderkind considered a strong plus
• Highly analytical and data-driven mindset
• Exceptional attention to detail and commitment to quality
• Strong communication and team collaboration skills
• Proven ability to manage time and priorities effectively

Preferred Skills:

• Experience with A/B testing tools
• Familiarity with SQL or other data analysis tools
• Knowledge of the retail luxury goods and jewelry industry

ASSUMPTION: Candidates with a strong background in retention marketing and a proven track record of driving customer engagement and loyalty are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for mid-level marketing roles in Atlanta)

Benefits:

• Unlimited PTO
• Remote work during July 4th week and an office closure the week after Christmas
• Summer Fridays (1pm close during the summer)
• Anniversary gifts, including a 5-week paid sabbatical after 5 years of service
• Medical, Dental & Vision insurance
• 401(k) Plan
• Generous Weezie product gift and discount for yourself, friends & family
• Paid Parental Leave

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Atlanta. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Weezie operates in the retail luxury goods and jewelry industry, focusing on modern luxury bath products and accessories.

Company Size: Weezie is a small company with 11-50 employees, offering a dynamic and fast-paced work environment with ample opportunities for growth and impact.

Founded: Weezie was founded in 2018 and has since experienced explosive growth, being featured in various publications such as Forbes, Vogue, Inc., and Fast Company.

Company Description:

• Weezie is a modern luxury bath brand that strives to make every day a special occasion
• The company started with the highest-quality towels and robes and has since expanded its product offerings to bring joy to every corner of the bathroom and beyond
• Weezie is committed to providing exceptional customer service and creating a memorable unboxing experience for its customers

Company Specialties:

• Luxury bath towels and robes
• Bath accessories and home goods
• Exceptional customer service and unboxing experience

Company Website: weezietowels.com

ASSUMPTION: Weezie's focus on luxury and exceptional customer experience sets it apart in the competitive retail market, offering unique opportunities for marketing professionals to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Retention Marketing Specialist will report directly to the VP of Growth Marketing and collaborate closely with the Brand and Creative teams.

Work Arrangement: Hybrid, with in-office work required on Tuesdays, Wednesdays, and Thursdays. Remote work is available on Mondays and Fridays, with flexible hours and unlimited PTO.

Growth Opportunities:

• As Weezie continues to grow, there will be ample opportunities for the Retention Marketing Specialist to take on additional responsibilities and advance their career within the marketing department
• With a strong performance, the candidate may have the opportunity to lead a team or manage a larger marketing function in the future

ASSUMPTION: The Retention Marketing Specialist role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Weezie's growth and success while developing their skills and advancing their career in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Weezie's headquarters is located in Atlanta, Georgia, with a modern and collaborative work environment.

Office Location(s): 56 E Andrews Dr NW, Suite 1, Atlanta, Georgia 30305, US

Geographic Context:

• Atlanta is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving cultural scene
• The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development
• Atlanta's cost of living is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: Full-time, with flexible hours and remote work options available. The work schedule may vary depending on the candidate's specific role and responsibilities.

ASSUMPTION: Atlanta's vibrant and growing economy, combined with its relatively affordable cost of living, makes it an attractive location for professionals seeking to advance their careers in a dynamic and diverse urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening with the Hiring Manager
• On-site or virtual interview with the Hiring Manager and a member of the Brand or Creative team
• Final interview with the VP of Growth Marketing
• Background check and offer extension

Key Assessment Areas:

• Retention marketing strategy and campaign development
• Data analysis and interpretation skills
• Hands-on experience with ESPs and loyalty platforms
• Communication and team collaboration skills
• Cultural fit and alignment with Weezie's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your retention marketing strategy and campaign ideas during the interview
• Demonstrate your ability to analyze data and translate insights into actionable recommendations
• Showcase your understanding of Weezie's brand and products, and how you can contribute to the company's growth and success

ATS Keywords: Retention Marketing, Lifecycle Marketing, CRM, Loyalty Marketing, Email Campaigns, SMS Campaigns, Klaviyo, Yotpo, Segmentation Strategies, A/B Testing, Customer Engagement, Performance Metrics, Team Collaboration, Attention to Detail, Time Management

ASSUMPTION: Weezie's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company's brand and values. Successful candidates will demonstrate a strong understanding of retention marketing strategies and a proven track record of driving customer engagement and loyalty.

🛠️ Tools & Technologies

• Klaviyo (required)
• Yotpo (preferred)
• Wunderkind (preferred)
• SQL or other data analysis tools (preferred)
• Email and SMS campaign management tools
• Project management and collaboration tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Retention Marketing Specialist will be expected to work hands-on with various marketing tools and platforms to develop, execute, and optimize customer retention campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Weezie is committed to providing exceptional customer service and creating a memorable unboxing experience for its customers
• Innovative: Weezie is always looking for new and creative ways to bring joy to its customers' daily lives
• Collaborative: Weezie fosters a collaborative work environment where team members support and learn from one another
• Growth-oriented: Weezie encourages its employees to take on new challenges and opportunities for professional growth and development

Work Style:

• Dynamic and fast-paced: Weezie operates in a fast-growing and ever-changing retail environment, requiring employees to be adaptable and responsive to change
• Data-driven: Weezie uses data and analytics to inform its marketing strategies and campaign decisions
• Customer-focused: Weezie prioritizes the customer experience in all aspects of its business operations

Self-Assessment Questions:

• Do you have a proven track record of driving customer engagement and loyalty through retention marketing strategies?
• Are you comfortable working in a fast-paced and dynamic retail environment, with a strong focus on data-driven decision-making?
• Do you thrive in a collaborative work environment, where team members support and learn from one another?
• Are you committed to providing exceptional customer service and creating a memorable unboxing experience for Weezie's customers?

ASSUMPTION: Successful candidates for the Retention Marketing Specialist role will demonstrate a strong alignment with Weezie's company values and work style, with a proven track record of driving customer engagement and loyalty through data-driven retention marketing strategies.

⚠️ Potential Challenges

• The Retention Marketing Specialist role may require working on multiple campaigns and initiatives simultaneously, requiring strong project management skills and the ability to prioritize effectively
• Weezie's fast-growing and ever-changing retail environment may present unique challenges and opportunities for the candidate to adapt and respond to change
• The role may require occasional work outside of regular business hours to meet campaign deadlines and ensure flawless execution
• Atlanta's competitive retail market may present challenges in driving customer engagement and loyalty, requiring the candidate to stay up-to-date with industry trends and best practices

ASSUMPTION: The Retention Marketing Specialist role offers a unique opportunity for a mid-level marketing professional to make a significant impact on Weezie's growth and success while developing their skills and advancing their career in a dynamic and fast-paced environment. However, the role may present challenges that require the candidate to be adaptable, responsive, and committed to driving customer engagement and loyalty.

📈 Similar Roles Comparison

• The Retention Marketing Specialist role at Weezie is similar to other mid-level marketing roles in the retail industry, with a focus on customer retention and engagement
• However, Weezie's commitment to luxury and exceptional customer experience sets it apart from other retailers, offering unique opportunities for marketing professionals to make a significant impact on the company's growth and success
• The career path for the Retention Marketing Specialist role at Weezie may vary depending on the candidate's specific skills, experience, and career goals, with opportunities for advancement within the marketing department or other areas of the business

ASSUMPTION: The Retention Marketing Specialist role at Weezie offers a unique opportunity for a mid-level marketing professional to develop their skills and advance their career in a dynamic and fast-paced retail environment, with a focus on customer retention and engagement. However, the specific career path for the role may vary depending on the candidate's individual strengths, experiences, and aspirations.

📝 Sample Projects

• Developing and executing a customer retention campaign focused on driving repeat purchases and increasing LTV through targeted email and SMS communications
• Analyzing customer data to identify segments with high potential for churn and implementing targeted retention strategies to improve customer engagement and loyalty
• Collaborating with the Brand and Creative teams to design and execute A/B tests to optimize campaign effectiveness across creative, copy, timing, and offers

ASSUMPTION: The Retention Marketing Specialist role at Weezie offers a wide range of opportunities for marketing professionals to develop and execute customer retention campaigns, analyze data to inform strategy, and collaborate with cross-functional teams to drive customer engagement and loyalty.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the retention marketing efforts at Weezie, and how can this role help address them?
• How does Weezie measure the success of its retention marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and advancement within the marketing department or other areas of the business for someone in this role?
• How does Weezie support work-life balance for its employees, particularly in a hybrid work environment?
• What are the most important qualities and skills for someone to succeed in this role, according to the hiring manager and the team?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving customer engagement and loyalty at Weezie.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retention marketing strategies and campaign ideas
• Prepare for your interview by researching Weezie's brand, products, and company culture, and be ready to discuss your approach to driving customer engagement and loyalty
• If selected for an interview, be prepared to present a sample retention marketing campaign or strategy, demonstrating your ability to analyze data and translate insights into actionable recommendations
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.