📌 Core Information
🔹 Job Title: Retention Marketing Specialist
🔹 Company: Trupanion
🔹 Location: Seattle, WA, USA (Hybrid - 3 days on-site)
🔹 Job Type: Contract (One-year fixed-term contract with benefits and bonus opportunity)
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site in Seattle, WA, USA)
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing channels to enhance customer retention efforts
- Providing reporting on campaign performance and insights
- Working cross-functionally to launch and evolve retention campaigns
- Managing social media accounts and email marketing initiatives
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on member or customer communications, onboarding journeys, promotional email marketing, organic social media, and loyalty and rewards initiatives. Experience utilizing HubSpot or a similar CRM is essential.
📋 Key Responsibilities
✅ Optimize marketing channels to engage customer retention efforts
✅ Provide reporting on campaign and program performance, along with insights and recommendations
✅ Work cross-functionally with various teams to launch, maintain, and evolve retention campaigns
✅ Manage and grow PHI Direct and Furkin's social media accounts, including content creation and comment management
✅ Build, maintain, and optimize email marketing campaigns, such as member onboarding series, promotional emails, member newsletter, and more
✅ Identify opportunities to improve retention rates through various digital marketing channels
✅ Provide administrative support for areas such as Planted in Memory, claims form management, email inboxes, social comment monitoring, Wrike submissions, and general project support
ASSUMPTION: This role requires strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of relevant marketing experience
Required Skills:
- Proficiency in Microsoft Excel
- Experience with email marketing tools and campaign development (MailChimp, HubSpot, or similar)
- Strong analytical skills and ability to use data to optimize day-to-day funnel performance
- Tenacity in learning new skills, identifying solutions, and resolving issues
- Ability to work independently, handle multiple projects efficiently and effectively, and meet deadlines
- Highly organized with great attention to detail
- Positive attitude, creative, and innovative mindset
- Must love pets
Preferred Skills:
- Email coding knowledge (HTML, CSS)
- Proficiency in using HubSpot or similar CRM platforms
- Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
- Excellent copywriting skills and understanding of SEO
- Understanding of survey management tools (i.e., Survey Monkey)
- Solid understanding of project management software such as Asana or JIRA
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the company's location.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year (full-time equivalent)
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site in Seattle, WA, USA)
ASSUMPTION: The salary range provided is inclusive of the bonus opportunity mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Trupanion is a leading provider of medical insurance for cats and dogs in North America, operating in the pet insurance industry.
Company Size: Trupanion has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: Trupanion was founded in 2000 and has since grown to offer multiple pet insurance brands, including PHI Direct and Furkin.
Company Description:
- Trupanion is known for superior coverage and top-notch customer service, with a focus on swift claims resolutions and providing the best medical insurance care available.
- The company is growing its footprint throughout North America and seeks ambitious, data-driven individuals to join its team and help nurture a market with immense opportunity.
- Trupanion is underwritten in the U.S. by American Pet Insurance Co. and in Canada by Omega General Insurance Co.
Company Specialties:
- Pet insurance
- Pet medical insurance
- Pet products
- Big data
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion's focus on pet insurance and customer service makes it an attractive option for pet lovers looking to work in the insurance industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in customer retention and digital marketing.
Reporting Structure: The Retention Marketing Specialist will report directly to the Marketing Team and work cross-functionally with various departments, including Care and IT.
Work Arrangement: This is a hybrid role, requiring the candidate to work on-site in Seattle, WA, USA for 3 days a week, with the remaining days being remote.
Growth Opportunities:
- As Trupanion continues to expand, there may be opportunities for the right candidate to grow within the marketing department or take on additional responsibilities.
- The company offers a five-week sabbatical after five years of employment, providing employees with the opportunity to recharge and pursue personal interests.
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing and customer retention.
🌍 Location & Work Environment
Office Type: Trupanion's Seattle office is open, casual, pet-friendly, and fun, providing a relaxed and enjoyable work environment.
Office Location(s): 6100 4th Ave S, Seattle, WA 98108, US
Geographic Context:
- Seattle, WA, USA, is known for its vibrant tech industry, coffee culture, and outdoor activities, providing a high quality of life for residents.
- The city is home to several major tech companies and offers ample opportunities for networking and professional growth.
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers.
Work Schedule: The work schedule for this role is full-time (40 hours per week) with a hybrid arrangement, requiring the candidate to work on-site for 3 days a week.
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still having the opportunity to collaborate with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and technical interviews with the Marketing Team
- Final interview with the Marketing Director
Key Assessment Areas:
- Digital marketing skills and experience
- Customer retention strategies and tactics
- Project management skills
- Attention to detail and analytical skills
- Cultural fit and alignment with Trupanion's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with email marketing tools, HubSpot, and other relevant software
- Demonstrate your understanding of customer retention strategies and your ability to optimize marketing channels
- Showcase your creativity and innovative mindset through your application materials
ATS Keywords: Digital marketing, customer retention, email marketing, HubSpot, project management, pet insurance, marketing channels, optimization, data-driven, analytics
ASSUMPTION: Trupanion uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- MailChimp (email marketing tool)
- Canva (design platform)
- Adobe InDesign and Illustrator (design software)
- SurveyMonkey (survey management tool)
- Asana or JIRA (project management software)
- Microsoft Excel (spreadsheet software)
ASSUMPTION: Proficiency in these tools and technologies is required or preferred for the Retention Marketing Specialist role.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: Trupanion is passionate about pets and prioritizes their well-being above all else
- Data-driven: The company uses data to inform decision-making and continuously improve its products and services
- Innovative: Trupanion encourages creativity and innovation in all aspects of its business
- Collaborative: The company fosters a collaborative work environment where team members support and learn from one another
- Customer-focused: Trupanion prioritizes the needs and preferences of its customers and strives to exceed their expectations
Work Style:
- Casual and pet-friendly office environment
- Hybrid work arrangement (3 days on-site, 2 days remote)
- Focus on work-life balance and employee well-being
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you share Trupanion's passion for pets and prioritize their well-being?
- Are you comfortable working in a hybrid environment and collaborating with team members both in-person and remotely?
- Do you have strong analytical skills and the ability to use data to optimize day-to-day funnel performance?
- Are you a creative and innovative thinker with a positive attitude and a can-do mindset?
ASSUMPTION: Candidates who align with Trupanion's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Adapting to changes in the market and adjusting marketing strategies accordingly
- Balancing remote work and on-site collaboration in a hybrid work arrangement
- Working with cross-functional teams and managing stakeholder expectations
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Retention Marketing Specialist vs. Customer Success Manager: Both roles focus on customer retention and engagement, but the Retention Marketing Specialist role is more focused on digital marketing channels and campaign optimization, while the Customer Success Manager role is more focused on customer relationships and account management.
- Industry-specific context: The pet insurance industry is competitive and growing, with opportunities for candidates with relevant marketing experience to make a significant impact on customer retention and engagement.
- Career path comparison: This role offers growth opportunities for candidates looking to advance their careers in digital marketing and customer retention, with potential paths to marketing management or other related roles within the company.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their applications and interviews to highlight their relevant skills and experiences.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention rates for a specific segment of PHI Direct or Furkin members
- Analyzing customer data to identify trends and insights, and using this information to optimize marketing channels and improve customer engagement
- Managing and growing PHI Direct and Furkin's social media presence, including content creation, comment management, and community building
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Retention Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Trupanion measure the success of its retention marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Trupanion support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the biggest challenges facing the retention marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including your proficiency with email marketing tools, HubSpot, and other relevant software
- Prepare examples of your past work, such as email marketing campaigns, social media content, or customer retention strategies, to showcase your qualifications for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
