📌 Core Information
🔹 Job Title: Retention Marketing Specialist
🔹 Company: QVC
🔹 Location: Brugherio, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing CRM initiatives for multi-channel campaigns
- Enhancing customer segmentation with tailored and personalized content
- Deploying innovative strategies with A/B testing for optimal content delivery
- Designing and implementing automated workflows using flowchart methods
- Managing initiatives for lead generation and consent collection, ensuring GDPR compliance
ASSUMPTION: This role requires a strong focus on customer engagement and retention, with a significant portion of time dedicated to data analysis and campaign strategy.
📋 Key Responsibilities
✅ Developing, planning, and implementing CRM initiatives for multi-channel campaigns (email, SMS, DM) in Home, Kitchen, Fashion, and Beauty sectors, including promotional vouchers
✅ Enhancing customer segmentation with tailored and personalized content, collaborating with creative teams to develop briefs for copywriters, designers, and photographers
✅ Deploying innovative strategies with A/B testing to deliver the best content
✅ Designing and implementing automated workflows using flowchart methods for trigger-based email strategies
✅ Managing initiatives for lead generation and consent collection, ensuring GDPR compliance
✅ Developing new campaign opportunities in the assigned channels guided by insights of completed campaigns
✅ Conducting in-depth analyses on key metrics (i.e., OR, CTR, AOV, web sales, incremental sales, ROI and voucher redemption)
✅ Collaborating with QVC vendors, developing tailored contact plans and sharing ex post analysis
ASSUMPTION: This role involves a high level of cross-functional collaboration, requiring strong communication skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Degree in Economics, Marketing, or equivalent
Experience: At least 3 years of experience in customer multi-channel marketing
Required Skills:
- Proven experience with Retention Marketing Tools (e.g., Campaign Management Tools, Marketing Automation platform, Machine Learning, Splio...)
- Strong ability to interpret data and perform analyses to lead strategic decisions (Tableau, Adobe)
- Sense of creativity and curiosity for exploring and understanding new ideas for CRM proposals
- Fluent in written and spoken English
Preferred Skills:
- Experience related to customer base lifecycle, including retention, prevention, etc.
ASSUMPTION: While not explicitly stated, experience with CRM software and familiarity with the retail industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary
- Internal cafè & canteen service every day
- Corporate benefits & corporate wellness
- Hybrid work
- Volunteering initiatives and activities funded by the company
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Retention Marketing Specialist role in Italy. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on live social shopping and video-driven commerce
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: QVC Group, Inc. was founded in 1986, with a rich history in the retail industry and a strong commitment to innovation and customer experience
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands, including QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road
- The company redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs
- QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive brand portfolio and global presence offer unique opportunities for career growth and development within the retail industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: The Retention Marketing Specialist reports directly to the Retention Marketing Supervisor, with potential exposure to various teams, including creative, vendor management, and data analysis
Work Arrangement: Hybrid, with a combination of on-site and remote work options available, providing flexibility and work-life balance
Growth Opportunities:
- Expanding skills and expertise within the retention marketing field
- Exploring opportunities within the broader marketing department or other areas of the business
- Developing leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, allowing for continuous learning and growth within the marketing discipline.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work options available
Office Location(s): Brugherio, Italy (with potential for remote work)
Geographic Context:
- Brugherio is located in the Lombardy region of Italy, approximately 15 kilometers northeast of Milan
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining options
- The office is situated near public transportation, making it easily accessible for commuters
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment, if applicable
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign strategy and planning
- Creativity and innovation in content development
- Communication and collaboration skills
- Understanding of CRM software and marketing automation tools
Application Tips:
- Highlight relevant experience with retention marketing tools and customer segmentation strategies
- Tailor your resume and cover letter to emphasize your skills and experience in data analysis, campaign strategy, and content development
- Prepare examples of successful retention marketing campaigns you've worked on, focusing on metrics and results
ATS Keywords: Retention Marketing, CRM, Customer Segmentation, Data Analysis, Campaign Strategy, Marketing Automation, A/B Testing, GDPR Compliance
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the QVC Group organization.
🛠️ Tools & Technologies
- Campaign Management Tools (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Marketing Automation Platform (e.g., Marketo, Pardot)
- Machine Learning Tools (e.g., Python, R, TensorFlow)
- Splio or similar customer data platforms
- Tableau or similar data visualization tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress: QVC Group is committed to driving progress in the retail industry through innovation and continuous improvement
- Act With Empathy: The company values empathy and understanding in its interactions with customers, vendors, and team members
- Be Brave: QVC Group encourages its team members to take calculated risks and challenge the status quo
- Embrace the Future: The company is focused on embracing emerging technologies and trends to stay ahead in the competitive retail landscape
- Do What's Right: QVC Group is committed to ethical and responsible business practices
Work Style:
- Collaborative: The role requires strong communication and collaboration skills, working effectively with various teams
- Data-driven: The role involves a significant amount of data analysis and interpretation, with a focus on driving strategic decisions
- Innovative: The role requires a creative and curious mindset, always looking for new ideas and approaches to CRM proposals
Self-Assessment Questions:
- How do you approach data analysis and interpretation to drive strategic decisions in retention marketing campaigns?
- Can you provide an example of a successful retention marketing campaign you've worked on, focusing on metrics and results?
- How do you balance creativity and data-driven insights in developing tailored and personalized content for customer segmentation?
ASSUMPTION: QVC Group values team members who are passionate about driving progress, acting with empathy, and embracing the future, with a strong commitment to doing what's right in all aspects of their work.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in retention marketing, with a focus on continuous learning and professional development
- Navigating a large and diverse organization, with potential challenges in communication and collaboration across various teams
- Ensuring GDPR compliance in lead generation and consent collection initiatives, with a strong focus on data privacy and security
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, effective time management, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other retention marketing roles, this position places a greater emphasis on data analysis and interpretation, with a focus on driving strategic decisions
- In the retail industry, QVC Group is known for its innovative approach to live social shopping and video-driven commerce, providing unique opportunities for growth and development
- Career progression in this role may involve expanding skills and expertise within the retention marketing field, exploring opportunities within the broader marketing department, or pursuing leadership and management roles
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, allowing for continuous learning and growth within the marketing discipline and the broader retail industry.
📝 Sample Projects
- Developing and implementing a targeted email campaign to re-engage inactive customers, with a focus on personalized content and A/B testing
- Conducting a comprehensive analysis of customer data to identify trends and insights, informing segmentation strategies and targeted retention campaigns
- Collaborating with vendors to develop tailored contact plans, focusing on incremental sales and ROI optimization
ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in data analysis, campaign strategy, and content development, with a focus on driving results and ROI.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Retention Marketing department?
- How does the company support the professional development and growth of its team members in retention marketing roles?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured and evaluated?
- How does QVC Group approach innovation and experimentation in retention marketing strategies, and what resources are available to support these efforts?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, the company's support for professional development, and the key priorities and challenges associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in data analysis, campaign strategy, and content development
- Prepare examples of successful retention marketing campaigns you've worked on, focusing on metrics and results
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
