🔹 Job Title: Retention Marketing Specialist
🔹 Company: Trupanion
🔹 Location: Vancouver, BC, Canada & Seattle, WA, USA
🔹 Job Type: Contract (One-year fixed-term contract with benefits and bonus opportunity)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office/week for Seattle-based candidates)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on member or customer communications, onboarding journeys, promotional email marketing, organic social media, and loyalty and rewards initiatives. Experience utilizing HubSpot or a similar CRM is a must.
✅ Optimize marketing channels to engage customer retention efforts
✅ Provide reporting on campaign and program performance, insights, and recommendations
✅ Work cross-functionally to launch, maintain, and evolve retention campaigns
✅ Partner with external agencies or contractors on social assets, campaign development, and more
✅ Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family
✅ Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions
✅ Build segmentation and targeting logic, set up automations and workflows, identify dynamic content requirements, and drive continuous improvements within the HubSpot platform
✅ Identify opportunities to improve retention rates through various digital marketing channels - web, email, social
✅ Build, maintain, and optimize email marketing campaigns such as member onboarding series, promotional email, member newsletter, and more
✅ Identify and manage member stories, UGC highlights, and surprise and delight opportunities
✅ Manage content library of policyholder and claims communications in T-Pet and Vision (internal platforms) and regularly update communications to exceed members' expectations throughout their journey
✅ Provide administrative support on various areas such as Planted in Memory / pet loss sympathy, claims form management and upkeep, email inboxes, social comment monitoring, Wrike submissions, and general administrative and project support as needed
✅ Manage and grow refer a friend program
✅ Support member initiatives for potential North American expansion
✅ Manage both brands' social media accounts, including content creation and comment management
ASSUMPTION: This role requires strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of the pet insurance industry and its unique aspects would be beneficial for this role.
Salary Range: CAD 93,314 - 100,492 per year (Based on industry standards for a mid-level marketing role in Canada and the US)
Benefits:
Working Hours: Full-time (40 hours/week) with a flexible schedule for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Canada and the US. Trupanion has not provided a specific salary range for this position.
Industry: Trupanion is a leading provider of medical insurance for cats and dogs in North America. They offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Company Size: Trupanion has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet flexible work environment.
Founded: Trupanion was founded in 2000 and has since grown to become a publicly traded company with a strong presence in the pet insurance industry.
Company Description:
Company Specialties:
Company Website: http://trupanion.com
ASSUMPTION: Trupanion is a well-established company in the pet insurance industry, with a strong focus on providing superior coverage and top-notch customer service.
Career Level: Mid-level marketing role with opportunities for growth and expansion within the company.
Reporting Structure: This role reports directly to the Marketing Team and works cross-functionally with the Care Team and IT.
Work Arrangement: Hybrid work arrangement with 3 days in-office per week for Seattle-based candidates. Remote work is available for candidates located anywhere in the US or Canada.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work on retention marketing strategies for two rapidly growing pet insurance brands, PHI Direct and Furkin.
Office Type: Casual, pet-friendly, and fun office environment with free on-site gym, free dog walking services, free parking, and paid ORCA cards for Seattle-based candidates.
Office Location(s): Seattle, WA, USA & Vancouver, BC, Canada
Geographic Context:
Work Schedule: Full-time (40 hours/week) with a flexible schedule for remote work
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Retention marketing, digital marketing, customer communications, onboarding journeys, promotional email marketing, organic social media, loyalty initiatives, HubSpot, data management, project management, attention to detail, email marketing tools, copywriting, SEO, analytical skills, content creation, social media management
ASSUMPTION: Trupanion uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for day-to-day tasks and projects.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Trupanion places a strong emphasis on cultural fit and alignment with their company values. Applicants should be prepared to demonstrate their fit with the company's culture and work style.
ASSUMPTION: These challenges are inherent to working in a fast-paced, growing company with a hybrid work arrangement. Successful candidates will be able to manage multiple projects, adapt to changes, and thrive in a collaborative environment.
ASSUMPTION: Applicants should research similar roles and the pet insurance industry to better understand the unique aspects of this role and how it fits into their career path.
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they may work on in this role. Applicants should be prepared to discuss their approach to similar projects and how they would apply their skills and experience to achieve success.
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.