📌 Core Information
🔹 Job Title: Retention Marketing Specialist
🔹 Company: Trupanion
🔹 Location: Seattle, WA, USA
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site/week)
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing channels to enhance customer retention efforts
- Providing reporting on campaign performance and insights
- Collaborating cross-functionally to launch and evolve retention campaigns
- Managing social media accounts and email marketing initiatives
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on member or customer communications, onboarding journeys, promotional email marketing, organic social media, and loyalty and rewards initiatives.
📋 Key Responsibilities
✅ Optimize marketing channels to engage customer retention efforts
✅ Provide reporting on campaign and program performance, insights, and recommendations
✅ Work cross-functionally with various teams to launch, maintain, and evolve retention campaigns
✅ Manage and grow refer a friend program
✅ Support member initiatives for potential North American expansion
✅ Manage both brands' social media accounts, including content creation and comment management
✅ Provide administrative support for various areas, such as Planted in Memory, claims form management, email inboxes, and social comment monitoring
✅ Manage content library of policyholder and claims communications in T-Pet and Vision
✅ Provide general administrative and project support as needed
ASSUMPTION: This role requires strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant marketing experience
Required Skills:
- Proficiency in Microsoft Excel
- Experience with HubSpot or similar CRM platforms
- Proficiency with email marketing tools and campaign development
- Strong analytical skills and ability to use data to optimize day-to-day funnel performance
- Tenacity in learning new skills, identifying solutions, and resolving issues
- Ability to work independently, handle multiple projects efficiently and effectively, and meet deadlines
- Highly organized and responsive with great attention to detail
- Positive attitude, creative, and innovative mindset
- Must love pets
Preferred Skills:
- Email coding knowledge (HTML, CSS)
- Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
- Understanding of survey management tools (i.e., Survey Monkey)
- Solid understanding of project management software such as Asana, or JIRA
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is a key requirement for effective communication and collaboration in a marketing position.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 USD per year
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 2-5 years of experience in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Trupanion is a leading provider of medical insurance for cats and dogs in North America, operating in the pet insurance industry.
Company Size: Trupanion has 1,001-5,000 employees, making it a mid-sized company that offers opportunities for growth and collaboration.
Founded: Trupanion was founded in 2000 and has since grown to become a publicly traded company with a strong presence in North America and beyond.
Company Description:
- Trupanion is committed to helping loving, responsible pet owners budget and care for their pets by providing superior coverage and top-notch customer service.
- The company is known for its swift claims resolutions and providing the best medical insurance care available.
- Trupanion is underwritten in the U.S. by American Pet Insurance Co. and Canada by Omega General Insurance Co.
Company Specialties:
- Pet insurance
- Pet health insurance
- Big data
- Pet products
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion's mission and values are centered around providing exceptional care and support for pets and their owners, making it an ideal fit for pet lovers.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow and develop their skills in a dynamic and collaborative environment.
Reporting Structure: The Retention Marketing Specialist will report directly to the Marketing Team and collaborate with various teams, such as Care Team and IT, to launch and maintain retention campaigns.
Work Arrangement: This is a hybrid role, requiring the specialist to work from the office at least 3 days a week, with the remaining days being remote.
Growth Opportunities:
- Potential expansion into new markets, such as North America, offering opportunities for growth and advancement
- Collaboration with various teams to gain exposure to different aspects of the business and develop new skills
- Five-week sabbatical after five years of employment, providing an opportunity for professional development or personal growth
ASSUMPTION: Trupanion's growth and expansion plans present exciting opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Trupanion's office is casual, pet-friendly, and fun, providing a relaxed and welcoming work environment.
Office Location(s): 6100 4th Ave S, Seattle, WA 98108, US
Geographic Context:
- Seattle is a vibrant city with a strong tech industry and a high quality of life, offering numerous cultural, recreational, and culinary experiences.
- The city is known for its mild summers and rainy winters, with a moderate cost of living compared to other major U.S. cities.
- Seattle is home to several major tech companies and startups, providing ample networking and career growth opportunities.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement requiring on-site presence at least 3 days a week.
ASSUMPTION: Trupanion's pet-friendly office environment and flexible work arrangement make it an attractive option for pet lovers seeking a balanced work-life blend.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing skills and experience
- Project management skills
- Attention to detail and analytical skills
- Cultural fit and alignment with Trupanion's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Be prepared to discuss your experience with email marketing tools, HubSpot, and other relevant platforms
- Demonstrate your understanding of the pet insurance industry and Trupanion's mission and values
ATS Keywords: Digital marketing, customer communications, onboarding journeys, promotional email marketing, organic social media, loyalty initiatives, HubSpot, data management, project management, attention to detail, email marketing tools, copywriting, SEO, analytical skills, creativity, pet lover
ASSUMPTION: Trupanion's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Email marketing tools (MailChimp, etc.)
- Canva
- Adobe InDesign and Illustrator
- Survey Monkey
- Asana or JIRA
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing positions, making it accessible for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Pet-loving and passionate about pets and their well-being
- Collaborative and supportive team environment
- Focused on providing exceptional customer service and support
- Innovative and data-driven approach to marketing and customer retention
Work Style:
- Casual and pet-friendly office environment
- Hybrid work arrangement with a focus on collaboration and communication
- Data-driven and results-oriented approach to marketing campaigns
- Strong project management skills and attention to detail
Self-Assessment Questions:
- Do you have a genuine love for pets and a passion for their well-being?
- Are you comfortable working in a hybrid environment, collaborating with various teams, and managing multiple projects?
- Do you have strong analytical skills and the ability to use data to optimize day-to-day funnel performance?
ASSUMPTION: Trupanion's company culture is centered around its love for pets, collaboration, and a data-driven approach to marketing and customer retention, making it an ideal fit for candidates who share these values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, intrapreneurial environment
- Adapting to a hybrid work arrangement and balancing remote and on-site work
- Keeping up with industry trends and best practices in digital marketing and customer retention
- Navigating a large, growing company with numerous teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Retention Marketing Specialist vs. Customer Retention Specialist: Both roles focus on customer retention, but the Retention Marketing Specialist role has a stronger focus on digital marketing channels and campaign optimization.
- Pet Insurance Industry Context: Trupanion operates in the pet insurance industry, which has unique challenges and opportunities compared to other insurance sectors.
- Career Path Comparison: This role offers opportunities for growth and advancement within Trupanion and the broader pet insurance industry, with potential paths including marketing management, product management, or even entrepreneurship.
ASSUMPTION: Understanding the unique aspects of this role and the pet insurance industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention rates
- Collaborating with external agencies to create engaging social media content and promotional materials
- Managing and optimizing the content library of policyholder and claims communications in T-Pet and Vision
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and initiatives of the Retention Marketing Specialist role at Trupanion.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as Care Team and IT, to launch and maintain retention campaigns?
- What opportunities are there for growth and development within Trupanion and the broader pet insurance industry?
- How does Trupanion support work-life balance and employee well-being, especially in a hybrid work environment?
- What are the key challenges facing the pet insurance industry, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for your phone or video screening by researching Trupanion's mission, values, and the pet insurance industry
- If invited to an in-depth interview, be prepared to discuss your experience with email marketing tools, HubSpot, and other relevant platforms
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
