Retention Marketing Specialist (gn)

📌 Core Information

🔹 Job Title: Retention Marketing Specialist (gn)

🔹 Company: Freda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a full-funnel retention strategy to boost repeat purchases and customer lifetime value
• Owning and scaling email marketing campaigns, promotions, product launches, and A/B tests
• Launching and maintaining automated flows like post-purchase sequences, exit-intent, goodbye, and win-back campaigns
• Setting up WhatsApp marketing as a new channel and developing messaging strategies from the ground up
• Supporting the development of a customer loyalty program from scratch
• Implementing and optimizing physical mailing campaigns
• Conducting recurring customer surveys and integrating insights into customer journeys and personas
• Analyzing customer behavior and retention data to derive actionable insights
• Applying learnings from retention marketing into growth messaging and landing page content
• Writing on-brand, data-informed messaging for selected ads, landing pages, and promotions

ASSUMPTION: This role focuses on customer retention and growth through various marketing channels, with a strong emphasis on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Supporting the development and execution of a full-funnel retention strategy

✅ Owning and scaling email marketing campaigns, promotions, product launches, and A/B tests

✅ Launching and maintaining automated flows like post-purchase sequences, exit-intent, goodbye, and win-back campaigns

✅ Setting up WhatsApp marketing as a new channel and developing messaging strategies from the ground up

✅ Supporting the development of a customer loyalty program from scratch

✅ Implementing and regularly optimizing physical mailing campaigns

✅ Conducting recurring customer surveys and integrating insights into customer journeys and personas

✅ Analyzing customer behavior and retention data to derive actionable insights

✅ Applying learnings from retention marketing into growth messaging and landing page content

✅ Writing on-brand, data-informed messaging for selected ads, landing pages, and promotions

ASSUMPTION: This role requires a strong understanding of customer behavior, data analysis, and marketing campaign management.

🎯 Required Qualifications

Education: Not specified, but relevant experience is more important than formal education

Experience: 1-2 years of hands-on CRM, retention, or lifecycle marketing experience in a fast-paced D2C or e-commerce environment

Required Skills:

• Excellent copywriting skills in German (native level)
• Data-driven mindset with a strong focus on metrics and testing
• Experience with Klaviyo, Charles, Klar, Google Analytics, Shopify, and AI tools
• Excellent communication and collaboration skills
• Proactive, curious, and hands-on attitude
• Fluency in German and English

Preferred Skills:

• Experience with WhatsApp marketing and physical mailing campaigns
• Knowledge of the frozen convenience category in e-commerce and retail

ASSUMPTION: Candidates should have a solid foundation in CRM and retention marketing, with a strong focus on data-driven decision making and excellent communication skills.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market rates for similar roles in Berlin)

Benefits:

• High impact, no red tape – work directly with founders and Head of Marketing on brand-defining projects
• Future of food – help shape the frozen convenience category in e-commerce and retail
• Startup culture – flat hierarchies, speed, ownership, and plenty of room to grow personally and professionally
• Flexible setup – central Berlin office, flexible hours, and great perks

Working Hours: Full-time (40 hours/week), with flexible hours and a central Berlin office

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Berlin, with a focus on experience level and company size. Benefits are tailored to the startup culture and focus on employee growth and impact.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on eco-friendly period care products

Company Size: 2-10 employees, offering a fast-paced, startup-like environment with plenty of room for growth

Founded: 2017, with a mission to provide eco-friendly period care products and promote gender equality

Company Description:

• Freda is a UK-based company that brings eco period care to the workplace, fostering a culture of inclusivity and support
• Their workplace initiative meets a biological need while also promoting gender equality and breaking down stigmas surrounding menstruation
• Freda's giveback pledge ensures that every purchase can help support those in need

Company Specialties:

• Eco-friendly period care products
• Workplace initiatives for employee well-being and inclusivity
• Giveback pledge to support those in need

Company Website: myfreda.com

ASSUMPTION: Freda is a progressive company focused on employee well-being and inclusivity, with a strong commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow into an essential part of the marketing team and shape the company's growth marketing playbook

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the founders

Work Arrangement: On-site, with a central Berlin office and flexible hours

Growth Opportunities:

• Expanding into growth-focused tasks and shaping the company's growth marketing playbook
• Gaining experience in various marketing channels and customer retention strategies
• Working closely with founders and the Head of Marketing on brand-defining projects

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on expanding into growth-focused tasks and shaping the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Central Berlin office with flexible hours

Office Location(s): 69-85 Tabernacle Street, London, England EC2A 4RR, GB (headquarters, with a central Berlin office for this role)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene and a strong focus on sustainability and social responsibility
• The central Berlin office offers easy access to public transportation and various amenities
• Berlin's cost of living is generally lower than other major European cities, with affordable housing options available

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and impact

ASSUMPTION: The central Berlin office offers a dynamic and collaborative work environment, with easy access to public transportation and various amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Head of Marketing and/or founders
• Final decision and offer

Key Assessment Areas:

• Marketing and CRM experience
• Data-driven mindset and analytical skills
• Excellent communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Freda's mission and values in your application materials
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview
• Research the company and industry to show your enthusiasm and commitment

ATS Keywords: CRM, retention marketing, lifecycle marketing, email marketing, customer surveys, data analysis, customer retention, growth marketing, marketing campaigns, A/B testing, WhatsApp marketing, physical mailing campaigns, customer loyalty programs, customer journeys, customer personas, customer lifetime value

ASSUMPTION: The application process focuses on assessing the candidate's marketing and CRM experience, data-driven mindset, and cultural fit with the company.

🛠️ Tools & Technologies

• Klaviyo (email marketing platform)
• Charles (WhatsApp marketing platform)
• Klar (customer data platform)
• Google Analytics
• Shopify (e-commerce platform)
• AI tools (for data analysis and customer segmentation)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing and e-commerce roles.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and support
• Sustainability and social responsibility
• Progressive and forward-thinking

Work Style:

• Collaborative and cross-functional
• Data-driven and results-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you align with Freda's mission to promote inclusivity and support through eco-friendly period care products?
• Are you comfortable working in a fast-paced, startup-like environment with a strong focus on results and impact?
• Do you thrive in collaborative, cross-functional teams and communicate openly and transparently?

ASSUMPTION: Freda values inclusivity, sustainability, and progressiveness, with a strong focus on employee well-being and social responsibility.

⚠️ Potential Challenges

• Working in a fast-paced, startup-like environment with a strong focus on results and impact
• Managing multiple marketing channels and customer retention strategies simultaneously
• Adapting to a rapidly changing industry and market trends
• Balancing the need for data-driven decision making with the need for creativity and innovation

ASSUMPTION: The role may present challenges related to the fast-paced startup environment, managing multiple marketing channels, and balancing data-driven decision making with creativity.

📈 Similar Roles Comparison

• This role focuses more on customer retention and growth through various marketing channels, while related roles may focus more on acquisition or specific marketing channels
• Freda's focus on sustainability and social responsibility sets it apart from other consumer goods companies
• This role offers significant growth opportunities for the right candidate, with a focus on expanding into growth-focused tasks and shaping the company's marketing strategy

ASSUMPTION: This role differs from related positions in its focus on customer retention and growth through various marketing channels, with a strong emphasis on data-driven decision making and continuous optimization.

📝 Sample Projects

• Developing and executing a full-funnel retention strategy to boost repeat purchases and customer lifetime value
• Launching and maintaining automated flows like post-purchase sequences, exit-intent, goodbye, and win-back campaigns
• Conducting recurring customer surveys and integrating insights into customer journeys and personas

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, with a focus on data-driven decision making and continuous optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support employee growth and development?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions focus on the company's growth plans, team dynamics, challenges, employee support, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview
• Research the company and industry to show your enthusiasm and commitment
• Follow up with the hiring manager one week after your application, expressing your interest in the role and asking if they need any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.