Retention Marketing Specialist (gn)

📌 Core Information

🔹 Job Title: Retention Marketing Specialist (gn)

🔹 Company: Freda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a full-funnel retention strategy to boost repeat purchases and customer lifetime value
• Owning and scaling email marketing campaigns, promotions, product launches, and A/B tests
• Setting up and managing WhatsApp marketing as a new channel
• Supporting the development of a customer loyalty program
• Analyzing customer behavior and retention data to derive actionable insights

ASSUMPTION: This role requires a strong focus on performance and customer-centric communication. The ideal candidate will have a solid CRM foundation and be eager to grow into an essential part of the team.

📋 Key Responsibilities

✅ Supporting the development and execution of a full-funnel retention strategy

✅ Owning and scaling email marketing campaigns, promotions, product launches, and A/B tests

✅ Setting up and managing WhatsApp marketing as a new channel

✅ Supporting the development of a customer loyalty program from scratch

✅ Implementing and regularly optimizing physical mailing campaigns

✅ Conducting recurring customer surveys and integrating insights into customer journeys and personas

✅ Analyzing customer behavior and retention data to derive actionable insights

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. The ideal candidate will be comfortable with both the creative and analytical aspects of marketing.

🎯 Required Qualifications

Education: Not specified

Experience: 1-2 years of hands-on CRM, retention, or lifecycle marketing experience in a fast-paced D2C or e-commerce environment

Required Skills:

• Excellent copywriting skills in German (native level)
• Strong data-driven mindset
• Experience with Klaviyo, Charles, Klar, Google Analytics, Shopify, and AI tools
• Excellent communication skills and ability to work in small, cross-functional teams
• Proactive, curious, and hands-on attitude

Preferred Skills:

• Fluency in English

ASSUMPTION: The required skills for this role are quite specific, indicating that the ideal candidate will have a strong background in CRM and retention marketing, with a focus on German language skills and data-driven decision making.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimated based on industry standards for 1-2 years of experience in Berlin)

Benefits:

• High impact, no red tape – work directly with founders and Head of Marketing on brand-defining projects
• Future of food – help shape the frozen convenience category in e-commerce and retail
• Startup culture – flat hierarchies, speed, ownership, and plenty of room to grow personally and professionally
• Flexible setup – central Berlin office, flexible hours, and great perks

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the given experience level and location. The benefits listed are typical for a startup company and may include additional perks not explicitly stated.

📌 Applicant Insights

🔍 Company Context

Industry: Freda is a consumer goods company specializing in eco period care products. They focus on providing sustainable and affordable menstrual products to consumers and workplace initiatives.

Company Size: Freda is a small company with 2-10 employees, which means the ideal candidate will have a high degree of ownership and impact on the company's growth.

Founded: Freda was founded in 2017 and is headquartered in London, England.

Company Description:

• Freda brings eco period care to the workplace, fostering a culture of inclusivity and support
• Their workplace initiative helps companies enhance employee satisfaction and retention while promoting gender equality and breaking down stigmas surrounding menstruation
• Freda's giveback pledge ensures that every purchase can help support those in need

Company Specialties:

• Eco-friendly menstrual products
• Workplace initiatives for period care
• Giveback pledge for social impact

Company Website: myfreda.com

ASSUMPTION: Freda's focus on sustainability, social impact, and workplace initiatives creates a unique and mission-driven work environment. The ideal candidate will be passionate about these aspects and eager to contribute to the company's growth.

📊 Role Analysis

Career Level: This role is suitable for a marketing professional with 1-2 years of experience looking to take the next step in their career and gain more ownership and responsibility.

Reporting Structure: The Retention Marketing Specialist will report directly to the Head of Marketing and work closely with the founders.

Work Arrangement: This role is on-site, with a central Berlin office and flexible hours.

Growth Opportunities:

• As Freda grows, there will be opportunities for the Retention Marketing Specialist to take on more responsibilities and potentially lead a team
• The ideal candidate will have the chance to shape the company's retention marketing strategy and growth marketing playbook

ASSUMPTION: Given Freda's small size and high growth potential, the ideal candidate will have ample opportunities to grow within the company and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Freda's office is located in central Berlin, offering a dynamic and collaborative work environment.

Office Location(s): 69-85 Tabernacle Street, London, England EC2A 4RR, GB

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin's central location in Europe makes it an ideal hub for international business travel

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM.

ASSUMPTION: The ideal candidate will enjoy working in a dynamic and collaborative office environment, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role and company in more detail
• Final interview with the founders to discuss long-term goals and fit within the company's growth plans

Key Assessment Areas:

• Communication skills and ability to work in a small, cross-functional team
• Data-driven mindset and ability to analyze customer behavior and retention data
• Creativity and ability to craft tailored, brand-aligned communications
• Proactivity and curiosity in approaching retention marketing challenges

Application Tips:

• Highlight relevant CRM and retention marketing experience, with a focus on German language skills
• Tailor your resume and cover letter to emphasize your data-driven approach and ability to work collaboratively
• Prepare examples of successful retention marketing campaigns or projects you've worked on in the past
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and company

ATS Keywords: CRM, retention marketing, lifecycle marketing, email marketing, customer surveys, data analysis, German, English, collaboration, proactivity, curiosity, growth marketing

ASSUMPTION: The interview process will focus on assessing the candidate's cultural fit, communication skills, and data-driven approach to retention marketing. The ideal candidate will be proactive, curious, and eager to grow within the company.

🛠️ Tools & Technologies

• Klaviyo (email marketing)
• Charles (WhatsApp marketing)
• Klar (customer analytics)
• Google Analytics
• Shopify
• AI tools (not specified)

ASSUMPTION: The ideal candidate will have experience with the listed tools and be eager to learn and adopt new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and support
• Sustainability and social impact
• Progressive and forward-thinking

Work Style:

• Collaborative and cross-functional
• Data-driven and performance-focused
• Flexible and adaptable

Self-Assessment Questions:

• Do you share Freda's commitment to inclusivity, sustainability, and social impact?
• Are you comfortable working in a small, cross-functional team and collaborating with founders?
• Do you thrive in a data-driven environment and enjoy analyzing customer behavior and retention data?

ASSUMPTION: The ideal candidate will be passionate about Freda's mission and values, comfortable working in a small, collaborative team, and eager to contribute to the company's growth through data-driven decision making.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
• As a small company, Freda may have limited resources and budget for marketing initiatives, requiring the candidate to be creative and strategic in their approach
• The ideal candidate may need to adapt to a fast-paced and ever-changing work environment as Freda grows and evolves
• The role may require occasional travel for business meetings or events

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to a Retention Marketing Manager or CRM Specialist position, but with a greater focus on German language skills and a data-driven approach
• In contrast to other marketing roles, this position requires a strong background in CRM and retention marketing, with a focus on customer-centric communication
• Career progression in this role may lead to a Growth Marketing Manager or Head of Marketing position, with increased responsibilities and leadership opportunities

ASSUMPTION: The ideal candidate will have experience in a similar role or be eager to transition into a retention marketing-focused position with a data-driven approach.

📝 Sample Projects

• Developing and executing a full-funnel retention strategy to boost repeat purchases and customer lifetime value
• Launching and optimizing automated email flows, such as post-purchase sequences, exit-intent, goodbye, and win-back campaigns
• Conducting customer surveys and integrating insights into customer journeys and personas to inform retention marketing strategies

ASSUMPTION: The ideal candidate will have experience with or be eager to tackle similar projects that involve strategic planning, hands-on execution, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into those plans?
• How does the company support work-life balance and employee well-being?
• What are the biggest challenges facing the retention marketing team in the next 6-12 months, and how can I contribute to addressing them?
• How does the company measure the success of its retention marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: The ideal candidate will be proactive in asking thoughtful questions that demonstrate their interest in the role and company, as well as their eagerness to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant CRM and retention marketing experience, with a focus on German language skills and data-driven decision making
• Prepare examples of successful retention marketing campaigns or projects you've worked on in the past
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.