📌 Core Information
🔹 Job Title: Retention Marketing Specialist (One Year Contract)
🔹 Company: Trupanion
🔹 Location: Seattle, WA, USA
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing channels for customer retention
- Cross-functional collaboration with various teams
- Managing social media accounts and email marketing campaigns
- Data-driven decision making and continuous improvement
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on member communications, onboarding journeys, and promotional email marketing. Proficiency in HubSpot or similar CRM platforms is essential.
📋 Key Responsibilities
✅ Optimize marketing channels to engage customers and improve retention rates
✅ Provide reporting on campaign performance and insights
✅ Work cross-functionally to launch, maintain, and evolve retention campaigns
✅ Partner with external agencies or contractors for social assets and campaign development
✅ Identify data needs and requirements for personalization and dynamic content
✅ Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement
✅ Build, maintain, and optimize email marketing campaigns
✅ Manage member stories, UGC highlights, and surprise and delight opportunities
✅ Provide administrative support for various areas such as Planted in Memory, claims form management, and email inboxes
✅ Manage and grow refer a friend program
✅ Support member initiatives for potential North American expansion
✅ Manage both brands' social media accounts, including content creation and comment management
ASSUMPTION: This role requires strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant marketing experience
Required Skills:
- Proficiency in Microsoft Excel
- Experience with email marketing tools and campaign development
- Email coding knowledge (HTML, CSS)
- Proficiency in using HubSpot or similar CRM platforms
- Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
- Excellent copywriting skills
- Strong analytical skills and ability to use data to optimize day-to-day funnel performance
- Tenacity in learning new skills, identifying solutions, and resolving issues
- Ability to work independently, handle multiple projects efficiently and effectively, and meet deadlines
- Highly organized and responsive with great attention to detail
- Positive attitude, creative, and innovative mindset
Preferred Skills:
- Experience writing for SEO
- Understanding of survey management tools (i.e., Survey Monkey)
- Solid understanding of project management software such as Asana, or JIRA
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 USD per year
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: 40 hours per week, with a hybrid remote/in-office schedule (3 days in-office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 2-5 years of experience in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Trupanion is a leading provider of medical insurance for cats and dogs in North America. They offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Company Size: Trupanion has 1,001-5,000 employees, providing a medium to large-sized company environment with ample opportunities for growth and collaboration.
Founded: Trupanion was founded in 2000 and has since grown to become a prominent player in the pet medical insurance space, known for superior coverage and top-notch customer service.
Company Description:
- Trupanion is committed to helping loving, responsible pet owners budget and care for their pets.
- They offer superior coverage and swift claims resolutions, providing the best medical insurance care available.
- Trupanion is underwritten in the U.S. by American Pet Insurance Co. and Canada by Omega General Insurance Co.
Company Specialties:
- Pet insurance
- Pet health insurance
- Big data
- Dog insurance
- Pet products
- Puppy insurance
- Kitten insurance
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion is a well-established company with a strong focus on pet health insurance and customer service. They value a collaborative and pet-friendly work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, customer communications, and retention strategies.
Reporting Structure: The Retention Marketing Specialist will report directly to the Marketing Team and collaborate with various departments, including Care and IT.
Work Arrangement: This is a hybrid role with 3 days in-office per week, allowing for flexibility and a balance between remote work and in-person collaboration.
Growth Opportunities:
- Potential expansion into new markets, such as North America
- Cross-functional collaboration with various teams, providing opportunities to learn and grow
- Five-week sabbatical after five years of employment, encouraging personal and professional development
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Trupanion's Seattle office is open, casual, and pet-friendly, fostering a fun and collaborative work environment.
Office Location(s): 6100 4th Ave S, Seattle, WA 98108, US
Geographic Context:
- Seattle, WA, USA, is known for its vibrant tech industry, natural beauty, and strong job market.
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a diverse community.
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers.
Work Schedule: The work schedule is 40 hours per week, with a hybrid remote/in-office schedule (3 days in-office per week).
ASSUMPTION: Working in Seattle offers a unique blend of urban and outdoor experiences, with a thriving tech industry and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Marketing and digital strategy
- Data analysis and reporting
- Project management and organizational skills
- Cultural fit and alignment with Trupanion's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Trupanion's mission and values in your application materials
- Prepare examples of your work, such as email marketing campaigns or social media content, to showcase during the interview
ATS Keywords: Digital marketing, customer communications, onboarding journeys, promotional email marketing, organic social media, loyalty and rewards initiatives, HubSpot, data management, project management, email marketing, SEO, copywriting, analytical skills, attention to detail, creativity, problem-solving
ASSUMPTION: Trupanion's application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Microsoft Excel
- Canva (design tool)
- Adobe InDesign and Illustrator (design software)
- Survey Monkey (survey management tool)
- Asana or JIRA (project management software)
ASSUMPTION: Proficiency in these tools and technologies is required or preferred for this role, depending on the specific skill.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: Pets are at the heart of everything we do
- Collaborative: We work together to achieve our goals
- Innovative: We continuously seek new and better ways to do things
- Accountable: We take ownership of our work and its impact on our customers and colleagues
- Customer-focused: We put our customers first in all that we do
Work Style:
- Casual and pet-friendly office environment
- Hybrid remote/in-office schedule (3 days in-office per week)
- Open and collaborative team culture
- Focus on data-driven decision making and continuous improvement
Self-Assessment Questions:
- How do you align with Trupanion's pet-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your workload, and what was the outcome?
- How do you approach learning new tools and technologies, and how have you applied this in your previous roles?
ASSUMPTION: Trupanion values a pet-centric, collaborative, and innovative work environment, with a strong focus on customer service and data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and balancing remote work with in-person collaboration
- Working with external agencies or contractors for social assets and campaign development
- Identifying data needs and requirements for evolving personalization and dynamic content
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a tenacious approach to learning new skills.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on customer retention and data-driven decision making
- Trupanion's pet-centric and collaborative work environment sets it apart from other companies in the pet insurance industry
- Career path opportunities may include advancement to a senior marketing role or management position within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and expanding company.
📝 Sample Projects
- Developing and executing a member onboarding email series to improve engagement and retention
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Managing social media accounts and creating engaging content to increase brand awareness and customer loyalty
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Retention Marketing Specialist role.
❓ Key Questions to Ask During Interview
- How does Trupanion measure the success of its retention marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the team?
- How does Trupanion support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the retention marketing team, and how can this role help address them?
- How does Trupanion's work environment and company culture contribute to employee satisfaction and retention?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, and growth opportunities, as well as Trupanion's work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of Trupanion's mission and values
- Prepare examples of your work, such as email marketing campaigns or social media content, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
