📌 Core Information
🔹 Job Title: Retention Marketing Specialist - One Year Contract
🔹 Company: Trupanion
🔹 Location: Seattle, WA, USA (Hybrid: 3 days on-site, rest remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing channels for customer retention
- Collaborating cross-functionally to launch and evolve retention campaigns
- Managing social media accounts for PHI Direct and Furkin brands
- Providing insights and recommendations based on campaign performance
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on member communications, onboarding journeys, and promotional email marketing. Proficiency in HubSpot or similar CRM platforms is essential.
📋 Key Responsibilities
✅ Optimize marketing channels to engage customer retention efforts
✅ Provide reporting on campaign & program performance, insights, and recommendations
✅ Work cross-functionally to launch, maintain, and evolve retention campaigns
✅ Partner with external agencies or contractors on social assets, campaign development, and more
✅ Identify data needs and requirements for evolving personalization and dynamic content
✅ Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement
✅ Build segmentation & targeting logic, set up automations and workflows, and drive continuous improvements within HubSpot
✅ Identify opportunities to improve retention rates through various digital marketing channels
✅ Build, maintain, and optimize email marketing campaigns
✅ Identify and manage member stories, UGC highlights, and surprise and delight opportunities
✅ Manage content library of policyholder and claims communications
✅ Provide administrative support for various areas such as Planted in Memory, claims form management, email inboxes, social comment monitoring, and Wrike submissions
✅ Manage and grow refer a friend program
✅ Support member initiatives for potential North American expansion
✅ Manage both brands' social media accounts, including content creation and comment management
ASSUMPTION: This role requires strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of relevant marketing experience
Required Skills:
- Proficiency in Microsoft Excel
- Experience with email marketing tools and campaign development (MailChimp, HubSpot, or similar)
- Email coding knowledge (HTML, CSS)
- Proficiency in using HubSpot or similar CRM platforms
- Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
- Excellent copywriting skills
- Understanding of survey management tools (i.e., Survey Monkey)
- Solid understanding of project management software such as Asana, or JIRA
- Strong analytical skills and ability to use data to optimize day-to-day funnel performance
Preferred Skills:
- Experience writing for SEO
- Understanding of pet insurance industry
ASSUMPTION: Preferred skills include experience writing for SEO and understanding of the pet insurance industry, as these can provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 USD per year
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a marketing specialist role with 2-5 years of experience in the pet insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Pet insurance
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2000
Company Description:
- Trupanion is a leading provider of medical insurance for cats and dogs in North America.
- The company offers superior coverage and top-notch customer service, with a focus on swift claims resolutions.
- Trupanion is known for its innovative approach to pet medical insurance and is growing its footprint throughout North America.
Company Specialties:
- Pet insurance
- Big data
- Pet products
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion is a well-established company in the pet insurance industry, with a strong focus on innovation and customer service.
📊 Role Analysis
Career Level: Mid-level marketing specialist
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Hybrid (3 days on-site in Seattle, rest remote)
Growth Opportunities:
- Potential full-time employment after the one-year contract
- Expansion into new markets and brands
- Career progression within the marketing department
ASSUMPTION: This role offers growth opportunities in terms of potential full-time employment, expansion into new markets, and career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Casual, pet-friendly, and fun office environment
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a vibrant city with a strong tech industry and a high quality of life.
- The company's office is located in the South Lake Union neighborhood, close to various amenities and public transportation.
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days a week
ASSUMPTION: The work environment at Trupanion is casual, pet-friendly, and fun, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing skills and experience
- Project management skills
- Attention to detail and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate strong project management skills and attention to detail
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare thoughtful questions about the company, team, and role during interviews
ATS Keywords: Retention marketing, customer communications, onboarding journeys, promotional email marketing, organic social media, loyalty and rewards initiatives, HubSpot, data management, project management, attention to detail, email marketing tools, copywriting, SEO, analytical skills, content creation, social media management
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant marketing experience and skills, as well as their fit for the company culture.
🛠️ Tools & Technologies
- HubSpot
- Microsoft Excel
- Canva
- Adobe InDesign and Illustrator
- Survey Monkey
- Asana or JIRA
ASSUMPTION: Proficiency in these tools is required for this role, and applicants should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric
- Innovative
- Data-driven
- Collaborative
- Customer-focused
Work Style:
- Casual and pet-friendly office environment
- Flexible hours and remote work options
- Strong focus on work-life balance
- Data-driven decision-making
- Collaborative and cross-functional teamwork
Self-Assessment Questions:
- Do you have a strong passion for pets and a deep understanding of pet owners?
- Are you comfortable working in a fast-paced, intrapreneurial environment?
- Do you thrive in a collaborative, data-driven work culture?
- Are you able to manage multiple projects efficiently and effectively?
ASSUMPTION: Applicants should assess their fit with Trupanion's company values and work style before applying, as cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, intrapreneurial environment with evolving priorities
- Adapting to a hybrid work arrangement with a mix of on-site and remote work
- Navigating a large, mid-size company with multiple teams and stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on customer retention and engagement, unlike other marketing roles that may focus on acquisition or brand awareness.
- Trupanion is a well-established company in the pet insurance industry, with a strong focus on innovation and customer service.
- Career progression in this role may involve expanding into new markets, brands, or taking on more senior marketing responsibilities.
ASSUMPTION: Applicants should consider the unique focus of this role on customer retention and engagement, as well as the potential for career growth within Trupanion.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention rates
- Collaborating with cross-functional teams to launch a new member onboarding journey
- Managing social media accounts for PHI Direct and Furkin brands, including content creation and comment management
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and applicants should be prepared to discuss their relevant experience during the interview process.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the retention marketing efforts for PHI Direct and Furkin brands?
- How does the marketing team collaborate with other departments, such as Care and IT, to launch and maintain retention campaigns?
- What opportunities exist for growth and career progression within the marketing department and Trupanion as a whole?
- How does Trupanion support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for interviews by researching the company, team, and role, and practicing your responses to common marketing and behavioral interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
