📌 Core Information
🔹 Job Title: Retention Marketing Specialist (UK)
🔹 Company: QVC
🔹 Location: United Kingdom, West London, Chiswick
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail, Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention marketing activities to enhance customer loyalty and retention
- Setting up campaigns and driving insights to identify new business opportunities
- Working closely with performance specialists and digital store teams to drive progress
- Collaborating with international teams in different markets
ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to achieve customer retention goals.
📋 Key Responsibilities
✅ Develop, execute, and control Retention Marketing Activities within important areas of the Customer Life Stage (Lead Generation, New Name, Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation)
✅ Set up campaigns to lead and improve results on an ongoing basis
✅ Drive insights to deliver new areas of opportunity for the business
✅ Create campaigns to engage and retain customers
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous improvement to maximize customer retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in Retention Marketing, both digital and direct
Required Skills:
- Proven experience driving profitable sales and customer development
- Technical knowledge in Retention Marketing Tools (e.g., Campaign Management Tools, Marketing Automation, Machine Learning)
- Strong analytical skills and ability to present complex issues in a customized way
- Ability to work on different levels up to executive level and to work in an international environment
- Experience translating data insights into clear actions and having the capability to convince and engage other partners
Preferred Skills:
- Experience working in a live social shopping environment
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in retention marketing and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role and location)
Benefits:
- Paid Time Off
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for hybrid workers
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce
Company Size: 10,001+ employees, providing a large and diverse work environment with ample growth opportunities
Founded: QVC Group, Inc. was founded in 1986, with a rich history in live shopping and retail
Company Description:
- QVC Group, Inc. is a Fortune 500 company with six leading retail brands
- Offers an ever-changing collection of familiar brands and fresh new products across various categories
- Connects shoppers to interesting personalities, engaging stories, and award-winning customer service
Company Specialties:
- Live social shopping
- Video-driven commerce
- Multichannel retail
- Global retail operations
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's extensive experience in live shopping and retail provides a strong foundation for innovation and growth in the industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and progression
Reporting Structure: This role reports to the Customer Marketing Manager and works closely with Performance Specialists and Digital Store teams
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression within the marketing department or related fields
- Expanding responsibilities as the company grows and evolves
- International opportunities within QVC Group's global operations
ASSUMPTION: This role offers strong potential for career growth and development within the company's marketing department and global operations.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): QVC - Chiswick Park, London
Geographic Context:
- West London, Chiswick - a vibrant and well-connected area with easy access to public transportation
- Close to local amenities, shops, and restaurants
- Nearby parks and green spaces for leisure activities
Work Schedule: Standard office hours with flexibility for hybrid workers
ASSUMPTION: The Chiswick Park location offers a convenient and enjoyable work environment for employees, with easy access to local amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head or HR
Key Assessment Areas:
- Marketing and retention strategies
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Cultural fit and alignment with QVC Group's values
Application Tips:
- Highlight relevant experience and achievements in retention marketing
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare examples of successful retention campaigns and data-driven decision making
- Research QVC Group's unique selling points and be ready to discuss how your skills and experience align with their business
ATS Keywords: Retention Marketing, Customer Retention, Churn Prevention, Data-Driven Decision Making, Campaign Management, Marketing Automation, Machine Learning, International Experience, Collaboration, Communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, data analysis skills, and cultural fit within QVC Group's international environment.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Marketing automation tools (e.g., Marketo, Pardot)
- Machine learning tools (e.g., IBM Watson, Google Cloud AI)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on QVC Group's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace The Future
- Do What's Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you align with QVC Group's core values, particularly 'Drive Progress' and 'Act With Empathy'?
- How comfortable are you working in an international environment with teams in different markets?
- Can you provide an example of a time when you had to adapt to change or embrace the future in a professional setting?
ASSUMPTION: QVC Group values candidates who demonstrate strong alignment with their core values and are comfortable working in a dynamic, international environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with large datasets and complex analytics tools
- Collaborating effectively with international teams across different time zones
- Adapting to changes in the retail and marketing landscape
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication with team members and stakeholders.
📈 Similar Roles Comparison
- Retention Marketing Manager - More senior role with broader strategic responsibilities and team management
- Customer Marketing Specialist - Focuses on customer acquisition and engagement rather than retention
- Loyalty Program Manager - Responsible for designing and implementing customer loyalty programs
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it distinct from related positions in the marketing field.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage at-risk customers
- Analyzing customer data to identify trends and opportunities for improved retention
- Collaborating with the digital store team to create in-app notifications and push notifications to enhance customer engagement
ASSUMPTION: These sample projects illustrate the mix of strategic planning, tactical execution, and data-driven decision making required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does QVC Group support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the retention marketing team currently, and how can this role contribute to addressing them?
- How does QVC Group measure the success of its retention marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within QVC Group?
ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's context, team dynamics, and growth opportunities within QVC Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful retention campaigns and data-driven decision making for your interview
- Research QVC Group's unique selling points and be ready to discuss how your skills and experience align with their business
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
