Retention Marketing Supervisor

📌 Core Information

🔹 Job Title: Retention Marketing Supervisor

🔹 Company: Weezie

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time, Hybrid (In-office Tue-Thu)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning and executing customer retention strategies across email, SMS, and loyalty
• Analyzing retention performance and optimizing campaigns based on KPIs
• Collaborating with cross-functional teams to ensure brand consistency
• Growing subscriber base and evaluating opt-in performance
• Working hands-on in ESPs and loyalty platforms like Klaviyo and Yotpo

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will have a strong background in retention marketing and be comfortable working with ESPs and loyalty platforms.

📋 Key Responsibilities

✅ Quality check and schedule all email and SMS campaigns to ensure flawless execution and brand consistency

✅ Develop and implement smart segmentation strategies to personalize communications and drive customer engagement

✅ Analyze retention performance regularly and translate insights into action by launching, optimizing, and iterating campaigns and flows based on KPIs

✅ Design and execute A/B and multivariate tests to improve campaign effectiveness across creative, copy, timing, and offers

✅ Continuously grow the email, SMS, and loyalty program subscriber base, and evaluate opt-in performance through innovative acquisition and engagement strategies

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management. The ideal candidate will be comfortable wearing multiple hats and prioritizing tasks accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in retention, lifecycle, CRM, or loyalty marketing, ideally within a DTC e-commerce environment

Required Skills:

• Proven expertise in Klaviyo (required)
• Experience in Yotpo and Wunderkind (considered a strong plus)
• Highly analytical and data-driven mindset
• Exceptional attention to detail
• Strong communication and team collaboration skills
• Proactive mindset and ability to work independently

Preferred Skills:

• Experience with additional ESPs and loyalty platforms
• Familiarity with A/B testing tools and methodologies
• Knowledge of SQL or other data querying languages

ASSUMPTION: The ideal candidate will have a strong background in retention marketing and be comfortable working with various ESPs and loyalty platforms. They should also be highly analytical and detail-oriented, with a proactive mindset.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for mid-level marketing roles in Atlanta)

Benefits:

• Unlimited PTO
• Remote work during July 4th week and an office closure the week after Christmas
• Summer Fridays (1pm close during the summer)
• Anniversary gifts, including a 5-week paid sabbatical after 5 years of service
• Medical, Dental & Vision insurance
• 401(k) Plan
• Generous Weezie product gift and discount for yourself, friends & family
• Paid Parental Leave

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Atlanta. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Weezie is a modern luxury bath brand that has experienced explosive growth since its launch in 2018. It operates in the retail luxury goods and jewelry industry and has been featured in various publications.

Company Size: Weezie is a small company with 11-50 employees, which means applicants can expect a close-knit work environment with ample opportunities for growth and impact.

Founded: Weezie was founded in 2018 and is headquartered in Atlanta, GA.

Company Description:

• Weezie is a modern luxury bath brand that strives to make every day a special occasion
• The company started with high-quality towels and robes and has since expanded its product offerings
• Weezie is committed to bringing joy to every corner of the bathroom and beyond

Company Specialties:

• Luxury bath products
• Retail and e-commerce
• Brand marketing and customer experience

Company Website: www.weezietowels.com

ASSUMPTION: Weezie is a growing company with a strong focus on brand marketing and customer experience. Applicants can expect a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Retention Marketing Supervisor will report directly to the VP of Growth Marketing and work closely with cross-functional teams, including Brand, Creative, and other marketing departments.

Work Arrangement: Hybrid (In-office Tue-Thu, remote Fri-Mon)

Growth Opportunities:

• As Weezie continues to grow, there may be opportunities for the Retention Marketing Supervisor to take on additional responsibilities or move into a management role
• The company offers unlimited PTO and a 5-week paid sabbatical after 5 years of service, providing opportunities for professional development and personal growth

ASSUMPTION: The Retention Marketing Supervisor role offers a unique opportunity to work closely with senior leadership and have a significant impact on the company's growth and success. As Weezie continues to expand, there will be ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Weezie's office is located in the Westside Provisions building in Atlanta, GA, offering a modern and collaborative work environment.

Office Location(s): 56 E Andrews Dr NW, Suite 1, Atlanta, Georgia 30305, US

Geographic Context:

• Atlanta is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving job market
• The city is known for its rich history, vibrant arts and culture scene, and numerous outdoor recreation opportunities
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Atlanta offers a dynamic and diverse work environment, with a thriving job market and numerous opportunities for professional growth and development. The city's mild winters and hot, humid summers may be appealing to candidates who prefer a warmer climate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-person or virtual interview with the hiring manager (VP of Growth Marketing)
• Final round interview with additional team members
• Background check and offer extension

Key Assessment Areas:

• Retention marketing strategies and campaign management
• Data analysis and interpretation skills
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Weezie's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Weezie's brand and products in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a fast-paced environment
• Showcase your data-driven approach to marketing and your ability to translate insights into action

ATS Keywords: Retention Marketing, Lifecycle Marketing, CRM, Loyalty Marketing, Email Campaigns, SMS Campaigns, Segmentation Strategies, A/B Testing, Performance Metrics, Klaviyo, Yotpo, Wunderkind, Data Analysis, Marketing Strategy

ASSUMPTION: The application process for the Retention Marketing Supervisor role at Weezie is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants can expect a thorough and comprehensive interview process that focuses on their ability to drive results and contribute to the company's growth and success.

🛠️ Tools & Technologies

• Klaviyo (required)
• Yotpo (preferred)
• Wunderkind (considered a strong plus)
• ESP and loyalty platform experience (required)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with various ESPs and loyalty platforms, as well as data analysis and visualization tools. Familiarity with project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Weezie is committed to understanding and meeting the needs of its customers, ensuring that every interaction is positive and memorable
• Innovative: Weezie is dedicated to continuously improving its products and services, staying ahead of industry trends, and pushing the boundaries of what's possible
• Collaborative: Weezie fosters a culture of teamwork and collaboration, encouraging open communication and active listening

Work Style:

• Data-driven: Weezie uses data and analytics to inform decision-making and drive results
• Proactive: Weezie encourages a proactive mindset, empowering team members to take initiative and find solutions
• Adaptable: Weezie values flexibility and adaptability, embracing change and continuous learning

Self-Assessment Questions:

• How do you approach data analysis and interpretation to inform marketing strategies?
• Can you provide an example of a successful retention campaign you've managed, and what metrics you used to measure its performance?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
• How do you ensure that your marketing efforts align with the overall brand and customer experience?

ASSUMPTION: The ideal candidate for the Retention Marketing Supervisor role at Weezie will be highly data-driven, proactive, and adaptable, with a strong commitment to customer-centric marketing and a collaborative work style.

⚠️ Potential Challenges

• The role may require working with large datasets and complex analytics tools, which can be challenging for candidates without strong data analysis skills
• Weezie's fast-paced growth may present challenges in terms of keeping up with the company's evolving needs and priorities
• The hybrid work arrangement may require candidates to balance remote work and in-office collaboration effectively
• The role may involve working with multiple stakeholders and navigating complex organizational dynamics, which can be challenging for candidates without strong communication and collaboration skills

ASSUMPTION: The ideal candidate for the Retention Marketing Supervisor role at Weezie will be comfortable working with large datasets and complex analytics tools, as well as navigating fast-paced growth and complex organizational dynamics. They will also be adept at balancing remote work and in-office collaboration.

📈 Similar Roles Comparison

• Retention Marketing Manager vs. Retention Marketing Supervisor: The primary difference between these roles is the level of management responsibility. A Retention Marketing Manager may oversee a team, while a Retention Marketing Supervisor focuses on individual contributor tasks
• Retention Marketing vs. Customer Lifecycle Marketing: These roles are closely related, with Retention Marketing focusing specifically on customer retention strategies, while Customer Lifecycle Marketing encompasses the entire customer journey, from acquisition to retention
• Retention Marketing vs. CRM Marketing: Retention Marketing focuses on customer retention and loyalty, while CRM Marketing encompasses all customer interactions and data management. Retention Marketing is a subset of CRM Marketing, with a specific focus on customer retention

ASSUMPTION: The Retention Marketing Supervisor role at Weezie is similar to other retention marketing roles in the industry, with a focus on customer retention strategies and campaign management. However, the specific responsibilities and requirements of the role may vary depending on the company's size, industry, and growth stage.

📝 Sample Projects

• Developing and executing a customer retention campaign that increased repeat purchase rates by 20% within the first three months
• Optimizing email and SMS campaigns to improve open rates, click-through rates, and conversion rates by 15% within the first six months
• Implementing a customer loyalty program that increased customer lifetime value by 15% within the first year

ASSUMPTION: The ideal candidate for the Retention Marketing Supervisor role at Weezie will have a proven track record of driving results through data-driven retention strategies and campaign management. They will be able to provide specific examples of successful retention campaigns and the metrics used to measure their performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's customer retention strategy and how this role fits into that overall approach?
• How does the company measure the success of retention campaigns, and what key performance indicators (KPIs) are used?
• What tools and technologies does the company use for email and SMS campaign management, and how does this role interact with those platforms?
• How does the company approach segmentation and personalization in its retention marketing efforts?
• What opportunities are there for professional growth and development within this role and the company as a whole?

ASSUMPTION: The ideal candidate for the Retention Marketing Supervisor role at Weezie will be curious and proactive, asking insightful questions about the company's retention strategy, campaign management, and professional growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retention marketing, data analysis, and campaign management
• Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven approach to marketing, and ability to work collaboratively in a fast-paced environment
• Showcase your understanding of Weezie's brand and products in your application materials, demonstrating your fit with the company's values and mission
• Follow up with the hiring manager (VP of Growth Marketing) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.