📌 Core Information
🔹 Job Title: Sachbearbeiter:in CRM / E-Mail-Marketing // remote möglich
🔹 Company: E. Breuninger GmbH & Co.
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Retail, Fashion
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Operational implementation of commercial newsletters
- Creation and maintenance of newsletter templates
- Collaboration with internal stakeholders
- Continuous development and optimization of automated campaigns
ASSUMPTION: This role requires strong organizational skills and attention to detail, as well as the ability to work independently and in a team.
📋 Key Responsibilities
✅ Responsible for the operational implementation of our commercial newsletters, ensuring that all content reaches our customers on time and in the correct format.
✅ Creates newsletter templates based on briefings and maintains them in our system.
✅ Prepares newsletters, lays Asana tickets, and ensures all information is available.
✅ Regularly coordinates with internal stakeholders to ensure a smooth workflow.
✅ Supports the CRM team in the continuous development and optimization of automated campaigns (Lifecycle & Trigger).
ASSUMPTION: The role may require occasional overtime to meet deadlines, especially during peak periods.
🎯 Required Qualifications
Education: No specific degree required, but relevant education or training in marketing, communications, or a related field would be beneficial.
Experience: Initial professional experience in email marketing, preferably in the fashion sector, or a strong desire to learn about these topics.
Required Skills:
- Structured and careful working style with a keen eye for detail
- Strong communication skills and ability to work in a team
- Familiarity with digital tools, such as Asana and email marketing systems
- Organizational skills and ability to manage multiple tasks
Preferred Skills:
- Experience with CRM systems
- Fluency in German and English
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level marketing roles in Germany, the estimated salary range is €25,000 - €35,000 per year.
Benefits:
- Attractive salary package with voluntary social benefits
- Employee discount of 30% on all products and services
- Personal and professional development opportunities
- Flexible vacation days through salary conversion
- Family-friendly working hours
- Corporate benefits and attractive discounts from over 21,000 companies
- Company bike leasing
Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: Mid-sized (5,001-10,000 employees)
Founded: 1881
Company Description:
- Breuninger is a leading omnichannel retailer for fashion and lifestyle products in the DACH region
- Operates 13 department stores in Germany and Luxembourg, as well as an established online shop
- Emphasizes innovation, sustainability, and a superior shopping experience
Company Specialties:
- Premium and luxury fashion
- Omnichannel retail and e-commerce
- Innovation and trends
Company Website: www.breuninger.com
ASSUMPTION: Breuninger's strong focus on innovation and sustainability may lead to unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (Sachbearbeiter:in)
Reporting Structure: Reports directly to the CRM team
Work Arrangement: Full-time with remote work possibilities
Growth Opportunities:
- Potential career progression to CRM Specialist or similar roles
- Chance to gain experience in various aspects of email marketing and CRM
- Opportunities for professional development through training and workshops
ASSUMPTION: As a mid-sized company, Breuninger may offer more opportunities for growth and advancement compared to smaller organizations.
🌍 Location & Work Environment
Office Type: Modern, agile, and value-driven work environment
Office Location(s): Stuttgart, with the possibility of remote work
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
- Known for its rich cultural scene, vibrant nightlife, and numerous parks
- Offers a high quality of life with a well-developed public transportation system
Work Schedule: Standard full-time working hours with flexible arrangements
ASSUMPTION: The remote work option may allow for a better work-life balance, especially for those living outside of Stuttgart.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and job offer
Key Assessment Areas:
- Problem-solving skills and attention to detail
- Communication and teamwork abilities
- Adaptability and willingness to learn
- Cultural fit and alignment with Breuninger's values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on email marketing, CRM, and attention to detail
- Tailor your cover letter to demonstrate your enthusiasm for fashion and e-commerce, as well as your understanding of the role's responsibilities
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
ATS Keywords: Email Marketing, CRM, Attention to Detail, Teamwork, Digital Tools, Communication, Organization
ASSUMPTION: Breuninger's application process may be subject to change, and it is essential to monitor the job posting for updates.
🛠️ Tools & Technologies
- Asana (project management)
- Email marketing systems (e.g., Emarsys, Mailchimp, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with additional marketing and CRM tools may be beneficial but is not explicitly required.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Trust
- Performance-oriented
Work Style:
- Agile and innovative
- Collaborative and team-focused
- Results-driven and customer-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a team and collaborating with various stakeholders?
- Do you possess strong organizational skills and a keen eye for detail?
ASSUMPTION: Breuninger's strong focus on innovation and performance may require a proactive and adaptable work style.
⚠️ Potential Challenges
- Handling a high volume of emails and tasks efficiently
- Meeting tight deadlines during peak periods
- Adapting to changes in workflows and priorities
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges may be offset by the opportunity to work in a modern, agile, and value-driven work environment.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position may offer more responsibility and autonomy for entry-level candidates
- Breuninger's focus on innovation and sustainability may provide unique opportunities for professional growth and development
- As a mid-sized company, Breuninger may offer more opportunities for advancement compared to smaller organizations
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and industry.
📝 Sample Projects
- Creating and implementing a targeted email marketing campaign for a specific product launch
- Analyzing email campaign performance and optimizing future campaigns based on data-driven insights
- Collaborating with the CRM team to develop and implement automated lifecycle and trigger campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role and may not be exhaustive.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing team currently, and how can this role contribute to addressing them?
- How does Breuninger support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Breuninger foster a culture of innovation and sustainability within its teams?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within Breuninger?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and potential growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Breuninger's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on email marketing, CRM, and attention to detail
- Prepare examples of your previous work or projects that demonstrate your skills and accomplishments
- Follow up with the hiring manager, Maike Krieger, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
