Sales Account Associate

📌 Core Information

🔹 Job Title: Sales Account Associate

🔹 Company: Hearst Television

🔹 Location: Winter Park, FL, United States

🔹 Job Type: Full time

🔹 Category: Sales

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Entry-level sales training program focused on developing candidates into Sales Account Executives
• Comprehensive 9-12 month training with ongoing career development opportunities
• Learning industry-leading communication and sales techniques, software skills, and Nielsen research data
• Working closely with top sales producers and various internal teams
• Assisting in the development of sales proposals, advertising packages, and client presentations

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking a structured sales training program in the broadcasting industry.

📋 Key Responsibilities

✅ Assist in the development of sales proposals, advertising packages, and client presentations

✅ Create supportive marketing materials for the sales department

✅ Prepare proposals based on account executive requests

✅ Communicate with internal teams (sales, production, finance) and external clients on campaign performance and delivery

✅ Enter and maintain all orders, including electronic transfer and maintenance of WOCentral orders to WideOrbit

✅ Manage sales database

ASSUMPTION: The primary focus of this role is on learning and assisting in sales processes, with the expectation of growing into a full-fledged Account Executive within 9-12 months.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Communications, Business) or equivalent experience

Experience: Entry-level, with no or little sales experience required

Required Skills:

• Strong verbal and written communication skills
• Excellent social, intrapersonal, and presentation skills
• Ability to handle time-sensitive projects and manage stress
• Proficient in Excel (complex spreadsheets)
• Enterprising spirit with a goal of becoming a media sales account executive within 9-12 months
• Related military experience will be considered

Preferred Skills:

• Previous sales or customer service experience
• Familiarity with WideOrbit Traffic and Media Sales, Media Monitors, Matrix, or other sales platforms

ASSUMPTION: While no specific sales experience is required, candidates should possess strong communication skills and a strong work ethic to succeed in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on entry-level sales roles in the broadcasting industry in Orlando, FL)

Benefits:

• Medical, Dental, Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet individual and family needs

Working Hours: Full-time, Monday-Friday, with potential flexibility for remote work or hybrid arrangements after training completion

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales roles in the broadcasting industry. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 1,001-5,000 employees

Founded: Privately owned for over a century

Company Description:

• Hearst Television owns and/or operates 35 television stations and two radio stations, reaching 21 million U.S. television households across 39 states
• Offers a culture of diversity, stability, and support, fostering employee growth and development
• Recognized for journalism excellence and community service, with awards such as the Walter Cronkite Award, Edward R. Murrow Award, and George Foster Peabody Award

Company Specialties:

• Broadcasting
• Television
• News

Company Website: http://www.hearst.com/broadcasting

ASSUMPTION: Hearst Television offers a stable and supportive work environment, with a focus on employee growth and development.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth into an Account Executive role within 9-12 months

Reporting Structure: Reports to the Local Sales Manager

Work Arrangement: On-site, with potential flexibility for remote work or hybrid arrangements after training completion

Growth Opportunities:

• Progression to a full-fledged Account Executive role within 9-12 months
• Ongoing career development and training opportunities through WESH 2
• Potential to work with top sales producers and learn industry-leading communication and sales techniques

ASSUMPTION: This role offers a clear path for career growth within the company, with a structured training program and opportunities for advancement.

🌍 Location & Work Environment

Office Type: On-site, with a potential for remote work or hybrid arrangements after training completion

Office Location(s): Winter Park, FL, United States

Geographic Context:

• Winter Park is a suburban city in the Orlando, FL metropolitan area
• Close proximity to downtown Orlando and other major attractions
• Mild, subtropical climate with warm winters and hot, humid summers

Work Schedule: Full-time, Monday-Friday, with potential flexibility for remote work or hybrid arrangements after training completion

ASSUMPTION: The work environment is supportive and collaborative, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Local Sales Manager
• In-person or virtual interview with the Local Sales Manager and other team members
• Final decision and offer

Key Assessment Areas:

• Communication skills (verbal and written)
• Presentation skills
• Problem-solving abilities
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant skills and experiences, such as customer service, sales, or communication roles
• Tailor your resume and cover letter to emphasize your enterprising spirit and goal of becoming a media sales account executive
• Prepare for interview questions related to your understanding of the sales training program and your long-term career goals

ATS Keywords: Sales, Account Executive, Training, Entry-level, Broadcasting, Communication, Marketing, Advertising, Client Relations, Proposal Development, Database Management, WideOrbit, Nielsen Research

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's communication skills, adaptability, and long-term career goals.

🛠️ Tools & Technologies

• WideOrbit Traffic and Media Sales
• Media Monitors
• Matrix
• Nielsen research data
• Microsoft Excel

ASSUMPTION: Familiarity with these tools is not required for this entry-level role, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Ambitious
• Smart
• Hunger for quality
• Integrity
• Diversity
• Support

Work Style:

• Collaborative
• Supportive
• Focused on employee growth and development

Self-Assessment Questions:

• Do you possess strong communication skills and a strong work ethic?
• Are you adaptable and willing to learn new skills and techniques?
• Do you align with the company's values, such as ambition, integrity, and a hunger for quality?

ASSUMPTION: Candidates who possess strong communication skills, a strong work ethic, and a willingness to learn will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Handling the stresses and pressures of time-sensitive projects
• Adapting to a structured sales training program with high expectations for growth
• Working in a fast-paced, dynamic sales environment
• Potential competition with other trainees for advancement opportunities

ASSUMPTION: These challenges can be overcome with strong communication skills, a strong work ethic, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is an entry-level sales training program focused on developing candidates into Sales Account Executives
• Similar roles in other industries may have different training structures and expectations for growth
• Career paths for successful Account Executives may include advancement to management or other leadership roles within the company

ASSUMPTION: This role offers a clear path for career growth within the company, with a structured training program and opportunities for advancement.

📝 Sample Projects

• Developing a sales proposal for a potential client, including advertising packages and marketing materials
• Assisting in the creation of a client presentation, showcasing the station's strengths and capabilities
• Managing the sales database, ensuring accurate and up-to-date information for the sales team

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that candidates can expect to encounter during their training program.

❓ Key Questions to Ask During Interview

• What are the key milestones in the 9-12 month sales training program?
• How does the company support the growth and development of its employees?
• What are the expectations for advancement to a full-fledged Account Executive role?
• How does the company measure the success of its sales team members?
• What is the work-life balance like for employees in this role?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, such as customer service, sales, or communication roles
• Prepare for interview questions related to your understanding of the sales training program and your long-term career goals
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.