Sales and Marketing Assistant

📌 Core Information

🔹 Job Title: Sales and Marketing Assistant

🔹 Company: Sinclair Broadcast Group

🔹 Location: Rochester, New York, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting media sales efforts and engaging with clients to amplify their brands
• Building relationships with internal and external clients to understand their needs and provide support
• Collaborating with focused media sales teams to ensure a top-notch customer experience
• Staying updated on industry trends and competitive strategies

ASSUMPTION: This role is ideal for an enthusiastic individual looking to break into the media sales and marketing industry, with a strong desire to learn and a passion for helping others.

📋 Key Responsibilities

✅ Help us thrive by amplifying our media sales efforts and supporting our sales operations

✅ Dive headfirst into the exciting world of media sales, where every interaction is an opportunity to make a lasting impression

✅ Build relationships with internal and external clients, understanding their needs to provide support

✅ Innovate and inspire by thinking outside the box to find new ways to support our business and elevate our brand

✅ Collaborate and grow by working closely with our focused media sales teams to ensure a top-notch customer experience

✅ Stay ahead of the curve by keeping your finger on the pulse of industry trends and competitive strategies

ASSUMPTION: The role requires a proactive and adaptable individual who can thrive in a fast-paced, digital-first environment.

🎯 Required Qualifications

Education: High school diploma or equivalent (GED)

Experience: No formal experience required, but relevant internships or entry-level roles would be beneficial

Required Skills:

• Proven business support ability or an unstoppable desire to learn
• Strong communication skills, with proficiency in digital tools and applications
• A passion for helping others and a willingness to grow

Preferred Skills:

• Previous experience in media sales, marketing, or a related field
• Familiarity with CRM software and sales tools

ASSUMPTION: While no formal experience is required, candidates with relevant experience or a strong desire to learn will be more likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $18.00 to $19.28 per hour. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Benefits:

• Retirement Plan
• Life Insurance
• Disability Insurance
• Health Plans
• Dental Plans
• Vision Plans
• Flexible Spending Accounts
• Sick Leave
• Vacation Time
• Personal Time
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level media sales and marketing roles in the Rochester, NY area.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, making it a mid-sized company with ample opportunities for growth and advancement.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leader in the broadcast media industry.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks.
• Sinclair Broadcast Group also owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: http://sbgi.net/

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: The Sales and Marketing Assistant will report directly to the media sales team and work closely with other departments to ensure a top-notch customer experience.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the specific needs of the team and the company.

Growth Opportunities:

• Training and mentorship programs to help employees develop their skills and advance their careers
• Career advancement opportunities within the company, including roles in media sales, marketing, and other departments
• The chance to work on high-impact projects and make a real difference in the local community

ASSUMPTION: Sinclair Broadcast Group offers numerous opportunities for career growth and development, with a strong focus on training and mentorship programs to help employees succeed.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive team culture.

Office Location(s): Rochester, New York, United States

Geographic Context:

• Rochester, New York, is a mid-sized city with a population of approximately 210,000 people.
• The city is located in western New York State, about 60 miles east of Buffalo and 250 miles west of Syracuse.
• Rochester is known for its rich history, cultural attractions, and outdoor recreation opportunities.

Work Schedule: Standard business hours, Monday through Friday, with the possibility of overtime as needed.

ASSUMPTION: The Rochester office of Sinclair Broadcast Group offers a collaborative and supportive work environment, with ample opportunities for career growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to build relationships
• Problem-solving and adaptability
• Enthusiasm and passion for learning
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past accomplishments that demonstrate your ability to build relationships, support sales efforts, and collaborate with teams
• Research Sinclair Broadcast Group and the media sales industry to show your enthusiasm and understanding of the role

ATS Keywords: Media sales, marketing, client engagement, relationship building, administrative support, business support, communication skills, adaptability, fast-paced environment, digital-first, industry trends, competitive strategies

ASSUMPTION: The application process for this role is typical of the media sales and marketing industry, with a focus on assessing communication skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Sales and marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are standard for the media sales and marketing industry, with a focus on CRM software and sales and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Excellence

Work Style:

• Collaborative and supportive team environment
• Fast-paced and dynamic work culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about learning and continuous improvement?
• Do you have strong communication skills and the ability to build relationships?

ASSUMPTION: Sinclair Broadcast Group values a collaborative and supportive work environment, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for some individuals
• The role requires strong communication skills and the ability to build relationships, which may be challenging for individuals who are introverted or prefer working independently
• The media sales industry can be competitive, and success in the role may require a strong work ethic and a willingness to go above and beyond
• Working on-site may be challenging for individuals who prefer remote or hybrid work arrangements

ASSUMPTION: While there are potential challenges associated with this role, Sinclair Broadcast Group offers a supportive and collaborative work environment that focuses on employee growth and development.

📈 Similar Roles Comparison

• This role is similar to other media sales and marketing assistant positions, with a focus on supporting sales efforts, building relationships, and collaborating with teams
• However, this role may differ from other media sales and marketing assistant positions in that it requires a strong desire to learn and a passion for helping others
• Career paths for this role may include advancement to media sales representative, marketing coordinator, or other related positions within the company

ASSUMPTION: This role is similar to other media sales and marketing assistant positions, with a focus on supporting sales efforts, building relationships, and collaborating with teams. However, this role may differ from other media sales and marketing assistant positions in that it requires a strong desire to learn and a passion for helping others.

📝 Sample Projects

• Developing and implementing a new client onboarding process to improve the customer experience
• Creating and executing a targeted marketing campaign to promote a new product or service
• Conducting market research to identify trends and opportunities in the media sales industry

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Sales and Marketing Assistant may be required to perform in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the overall goals and objectives of the media sales team and the company?
• What opportunities are there for career growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the opportunities for career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past accomplishments that demonstrate your ability to build relationships, support sales efforts, and collaborate with teams
• Research Sinclair Broadcast Group and the media sales industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.