Sales and Marketing Associate

📌 Core Information

🔹 Job Title: Sales and Marketing Associate

🔹 Company: Sinclair Broadcast Group

🔹 Location: Buffalo, New York

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with clients to amplify their brands through innovative media solutions
• Supporting the sales team in various aspects of business support
• Conducting market research to understand trends and customer preferences
• Analyzing sales data to optimize strategies and drive results
• Collaborating with various departments to ensure cohesive sales and marketing efforts

ASSUMPTION: This role is ideal for individuals who are driven, creative, and passionate about helping businesses achieve their goals through effective marketing strategies.

📋 Key Responsibilities

✅ Engage with new and existing clients to understand their needs and provide tailored media solutions

✅ Support the sales team by fulfilling orders, managing accounts, crafting proposals, and creating engaging presentations

✅ Design and implement campaigns that drive sales and amplify brand awareness across various multimedia platforms

✅ Conduct in-depth market research to understand trends, customer preferences, and competitor activities

✅ Analyze sales data to provide insights and optimize sales strategies

✅ Collaborate with internal and external clients to build relationships and provide top-notch administrative and business support

✅ Stay up-to-date with industry trends and competitive strategies to ensure the company remains ahead of the curve

ASSUMPTION: This role requires strong communication skills, analytical thinking, and a willingness to learn and adapt in a fast-paced, digital-first environment.

🎯 Required Qualifications

Education: High school diploma or equivalent required; Bachelor's degree in Marketing, Business, or a related field preferred

Experience: Proven business support ability or an unstoppable desire to learn; 0-2 years of relevant experience preferred

Required Skills:

• Strong communication skills, both written and verbal
• Analytical thinking and data interpretation abilities
• Proficiency with digital tools and applications
• Adaptability and openness to working with various teams and departments
• Creativity and a passion for helping others

Preferred Skills:

• Previous experience in media sales or marketing
• Familiarity with CRM software and sales enablement tools
• Knowledge of the broadcast media industry

ASSUMPTION: While previous experience in media sales or marketing is not required, a strong desire to learn and a passion for the industry are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $16.00 to $20.00 per hour. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Benefits:

• Retirement Plan
• Life Insurance
• Disability Insurance
• Health Plans
• Dental Plans
• Vision Plans
• Flexible Spending Accounts
• Sick Leave
• Vacation Time
• Personal Time
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: 40 hours per week, with the possibility of overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales and marketing positions in the broadcast media industry. Final compensation may vary based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the broadcast media production and distribution industry, with a focus on local news and sports. The company is a leading provider of local news and sports content, with 185 television stations in 86 markets across the United States.

Company Size: Sinclair Broadcast Group is a large company with approximately 5,000 to 10,000 employees, providing ample opportunities for career growth and development.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a diversified media company with a strong presence in the broadcast media industry.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks
• Sinclair Broadcast Group also owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position within the sales and marketing department of Sinclair Broadcast Group.

Reporting Structure: The Sales and Marketing Associate will report directly to the Sales Manager or Marketing Manager, depending on the specific needs of the department.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work as needed.

Growth Opportunities:

• As an entry-level position, this role provides a strong foundation for a career in media sales and marketing
• Sinclair Broadcast Group offers training programs and mentorship opportunities to help employees grow and develop their skills
• With approximately 5,000 to 10,000 employees, the company provides ample opportunities for career advancement and growth

ASSUMPTION: This role is ideal for individuals who are looking to start their career in media sales and marketing and are eager to learn and grow within the industry.

🌍 Location & Work Environment

Office Type: Sinclair Broadcast Group's office in Buffalo, New York, is a professional and collaborative work environment, with a focus on teamwork and innovation.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US

Geographic Context:

• The Buffalo, New York, area is a vibrant and diverse community with a rich history and a strong sense of pride
• The region is home to a variety of industries, including manufacturing, healthcare, and technology
• The Buffalo, New York, office is conveniently located near major highways and public transportation options

Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with the possibility of overtime as needed.

ASSUMPTION: The Buffalo, New York, office provides a professional and collaborative work environment, with ample opportunities for growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales team
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to build relationships with clients
• Analytical thinking and data interpretation abilities
• Creativity and problem-solving skills
• Adaptability and openness to working with various teams and departments
• Passion for helping others and a strong desire to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your understanding of the broadcast media industry and your enthusiasm for the position
• Research Sinclair Broadcast Group and the company's values to demonstrate your fit within the organization

ATS Keywords: Sales, Marketing, Business Support, Client Relationships, Market Research, Data Analysis, Campaign Development, Broadcast Media, Media Sales, Media Marketing

ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, analytical thinking, creativity, adaptability, and passion for helping others.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., Seismic, Showpad)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The tools and technologies listed above are commonly used in media sales and marketing roles and may be required for this position.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic work environment
• Focus on teamwork and collaboration
• Opportunities for growth and development
• Strong emphasis on customer service and client relationships

Self-Assessment Questions:

• Do you have strong communication skills and the ability to build relationships with clients?
• Are you comfortable working in a fast-paced, dynamic work environment?
• Do you have a passion for helping others and a strong desire to learn?

ASSUMPTION: Sinclair Broadcast Group values individuals who are driven, creative, and passionate about helping businesses achieve their goals through effective marketing strategies.

⚠️ Potential Challenges

• The fast-paced nature of the media sales and marketing industry may require long hours and occasional overtime
• The role may involve working with a diverse range of clients, each with their unique needs and preferences
• The broadcast media industry is constantly evolving, requiring employees to stay up-to-date with the latest trends and technologies
• The Buffalo, New York, area may experience seasonal weather conditions that could impact commuting and work arrangements

ASSUMPTION: The potential challenges listed above are common to media sales and marketing roles and can be overcome with strong communication skills, adaptability, and a willingness to learn and grow within the industry.

📈 Similar Roles Comparison

• This role is similar to other entry-level media sales and marketing positions, with a focus on client relationships, market research, and campaign development
• The broadcast media industry is unique in its focus on local news and sports content, providing a distinct opportunity for growth and development within the company
• As an entry-level position, this role provides a strong foundation for a career in media sales and marketing, with ample opportunities for growth and advancement within the company

ASSUMPTION: This role is ideal for individuals who are looking to start their career in media sales and marketing and are eager to learn and grow within the industry.

📝 Sample Projects

• Developing a targeted marketing campaign for a local business to increase brand awareness and drive sales
• Conducting market research to understand customer preferences and trends in the broadcast media industry
• Analyzing sales data to optimize strategies and drive results for a specific client or market

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that may be required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall sales and marketing strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: The key questions listed above are designed to provide insight into the role, the company, and the work environment, allowing the candidate to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching the company and its values, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If you are offered the position, be prepared to discuss your salary expectations and benefits package

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.