Sales and Marketing Associate

📌 Core Information

🔹 Job Title: Sales and Marketing Associate

🔹 Company: Sinclair Broadcast Group

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Engaging with clients to showcase innovative media solutions
• Supporting the sales team in various business support tasks
• Conducting market research to inform sales strategies
• Collaborating with departments to drive results and amplify brand presence

ASSUMPTION: This role is ideal for individuals seeking to break into the media sales industry or those with some experience looking to grow in a dynamic environment.

📋 Key Responsibilities

✅ Engage with new and existing clients to showcase innovative media solutions that amplify their brands

✅ Support the sales team by fulfilling orders, managing accounts, crafting proposals, and creating engaging presentations

✅ Design and implement campaigns that drive sales and amplify brand awareness across various multimedia platforms

✅ Conduct in-depth market research to understand trends, customer preferences, and competitor activities to optimize sales strategies

✅ Report and analyze sales data to provide insights and optimize strategies for better results

✅ Collaborate with internal and external clients, building relationships to understand their needs and provide support

✅ Stay informed about industry trends and competitive strategies to ensure the company remains ahead in the marketplace

ASSUMPTION: The role requires a strong focus on client engagement, data-driven decision making, and continuous learning to stay competitive.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in business support, sales, marketing, or a related field

Required Skills:

• Proven business support ability or a strong desire to learn
• Strong communication skills, both written and verbal
• Analytical thinking and proficiency with digital tools and applications
• Passion for helping others and a willingness to grow in a fast-paced environment

Preferred Skills:

• Experience in media sales or marketing
• Fluency in Spanish

ASSUMPTION: While relevant experience is valuable, the company is open to hiring candidates with the right attitude and a strong desire to learn and grow in the role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing and sales roles in Austin, TX)

Benefits:

• Competitive compensation
• Benefits package
• Training and mentorship opportunities
• Career advancement opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing and sales roles in Austin, TX. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. Sinclair Broadcast Group is a leading provider of local news and sports, with a focus on engaging consumers on multiple platforms with relevant and compelling content.

Company Size: 5,001-10,000 employees. As a large company, Sinclair offers numerous opportunities for growth and collaboration across various departments and locations.

Founded: 1986. Sinclair has a rich history of driving industry-changing events and technological advances, making it a stable and innovative place to grow a career.

Company Description:

• Sinclair Broadcast Group is a diversified media company that owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• The company also owns Tennis Channel and multicast networks such as Comet, CHARGE!, TBD., and The Nest
• Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry, offering numerous opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for growth and career advancement within the company.

Reporting Structure: The Sales and Marketing Associate will report directly to the Sales Manager or Marketing Manager, depending on the specific team structure.

Work Arrangement: On-site, with flexibility for remote work based on business needs and team preferences.

Growth Opportunities:

• Career advancement opportunities within the company, including potential promotions and transfers to other locations
• Training and mentorship programs to help employees develop new skills and advance their careers
• Exposure to various aspects of the media sales and marketing industry, providing a strong foundation for future growth

ASSUMPTION: The Sales and Marketing Associate role is well-suited for individuals seeking to establish a long-term career in the media sales and marketing industry, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team culture.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (Headquarters); 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• Austin, Texas, United States: A vibrant and growing city with a strong job market and numerous opportunities for personal and professional growth
• Central Time Zone: The office operates on Central Standard Time (CST), which may require some flexibility in scheduling for employees in other time zones
• Accessible location: The office is conveniently located near major highways and public transportation options

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on business needs and team preferences

ASSUMPTION: The office environment at Sinclair Broadcast Group is collaborative and dynamic, with a strong focus on teamwork and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with clients
• Analytical thinking and problem-solving skills
• Adaptability and willingness to learn in a fast-paced environment
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for media sales and marketing and your eagerness to learn and grow in the industry
• Prepare examples of your past accomplishments that showcase your ability to engage with clients, conduct market research, and drive results

ATS Keywords: Media sales, marketing, client engagement, business support, market research, data analysis, campaign development, client relationship management, broadcast media, local news, sports

ASSUMPTION: The application process at Sinclair Broadcast Group is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical thinking, and adaptability.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Market research tools (Google Trends, SEMrush, SimilarWeb)

ASSUMPTION: The tools and technologies listed are subject to change based on the specific needs of the role and the company's ongoing technological advancements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a collaborative and fast-paced environment?
• Are you passionate about media sales and marketing and eager to learn and grow in the industry?
• Do you have strong communication skills and the ability to engage with clients effectively?
• Are you adaptable and open to change, with a willingness to learn and take on new challenges?

ASSUMPTION: Sinclair Broadcast Group values a strong cultural fit, with a focus on collaboration, innovation, and a results-driven work style.

⚠️ Potential Challenges

• Handling a high volume of client interactions and managing multiple priorities
• Keeping up with industry trends and competitive strategies in a fast-paced environment
• Adapting to changes in the company's structure or priorities
• Balancing the demands of supporting the sales team with personal and professional development

ASSUMPTION: The Sales and Marketing Associate role presents unique challenges that require strong time management, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other media sales and marketing roles, this position offers a unique blend of business support, client engagement, and market research responsibilities
• Sinclair Broadcast Group's size and diversity provide ample opportunities for growth and career advancement compared to smaller companies
• This role is well-suited for individuals seeking to establish a long-term career in the media sales and marketing industry, with a strong focus on growth and development

ASSUMPTION: The Sales and Marketing Associate role at Sinclair Broadcast Group offers a unique blend of responsibilities and growth opportunities compared to similar roles in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a local news station's coverage of a major event
• Conducting market research to identify trends and opportunities in the local sports broadcasting market
• Creating a comprehensive sales presentation that highlights the benefits of Sinclair Broadcast Group's media solutions for a potential client

ASSUMPTION: The sample projects listed are intended to provide a sense of the types of tasks and initiatives that a Sales and Marketing Associate might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall structure of the sales and marketing team, and what opportunities are there for growth and advancement?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Sinclair Broadcast Group support the professional development and growth of its employees?
• What are the company's plans for expansion and growth in the coming years, and how might this role contribute to those efforts?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past accomplishments that showcase your ability to engage with clients, conduct market research, and drive results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.