📌 Core Information
🔹 Job Title: Sales and Marketing Director
🔹 Company: Otterbein SeniorLife
🔹 Location: Lebanon, Ohio
🔹 Job Type: On-site
🔹 Category: Healthcare
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Otterbein Marketing and Communications Team
- Meeting or exceeding occupancy objectives and sales goals
- Managing all activities associated with sales, marketing, and communications
- Direct sales responsibility for independent living cottages and apartments
- Representing Otterbein at various public functions
ASSUMPTION: This role requires a strong background in sales and marketing, with a proven track record of success. The ideal candidate will have experience in the healthcare industry and be passionate about serving older adults.
📋 Key Responsibilities
✅ Develop, maintain, and execute a detailed “Marketing and Sales Plan”
✅ Use sales forecasting and strategic planning to ensure increased census of Otterbein services
✅ Develop and maintain sales funnels for independent living and healthcare prospects
✅ Meet/exceed sales goals, including Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up, and target ratios
✅ Optimize community census, financial results, and resident satisfaction for “Otterbein” independent living residences and healthcare beds
✅ Conduct tours for potential residents and families
✅ Formulate, direct, and coordinates marketing and promotional efforts
✅ Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare “Sales Funnel”
✅ Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up
ASSUMPTION: The ideal candidate will be comfortable with a dynamic environment and able to adjust to impromptu situations regularly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Management, or a related field
Experience: Proven track record of successful sales experience (5-10 years)
Required Skills:
- Excellent communication skills: listening, verbal, and written
- Excellent customer service skills
- Good judgment and decision-making skills
- Ability to develop strategic and tactical sales plans
- Detail-oriented and effective time management skills
- Flexibility to adjust to impromptu situations
Preferred Skills:
- Experience in the healthcare industry
- Mission-driven passion for serving older adults
ASSUMPTION: A background in the healthcare industry is preferred but not required. The ideal candidate will have a strong sales background and be passionate about serving older adults.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Sales and Marketing Director in the healthcare industry in Ohio)
Benefits:
- Medical insurance with free virtual doctor visits
- Vision and dental insurance
- Paid Time off that accrues immediately
- Paid Holidays
- Life insurance
- Retirement Savings with a 401(k) with company match
- Access up to 100% of your net earned based wages daily through DailyPay
- Employee sponsored fund for employees in need
- Employee Assistance Program (EAP)
- Tuition Reimbursement up to $5,250 per year
- University Partnerships with University of Cincinnati and University of Toledo for scholarships up to 10% and Hondros up to 16% of eligible tuition costs
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales and Marketing Director in the healthcare industry in Ohio. The actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Otterbein SeniorLife is a non-profit 501(c)(3) health and human service organization focused on serving older adults.
Company Size: Otterbein SeniorLife has 1,001-5,000 employees, providing a large and diverse working environment.
Founded: Otterbein SeniorLife was founded in 1912 and has been serving families and communities throughout Ohio and Indiana for over 100 years.
Company Description:
- Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana.
- They offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.
- Otterbein's values include respect, commitment, stewardship, community, quality, ministry, wisdom, and health.
Company Specialties:
- CCRC (Continuing Care Retirement Community)
- Assisted Living
- Continuing Care
- Skilled Nursing Care
- Rehabilitation Services
- Life Enrichment
- Nonprofit
- Home Health
- Hospice
- Wellness
- Memory Support
- and Lifeplan Community
Company Website: http://www.otterbein.org
ASSUMPTION: Otterbein SeniorLife's mission-driven approach to serving older adults makes it an attractive place to work for those passionate about making a difference in the lives of seniors.
📊 Role Analysis
Career Level: This role is at the management level, with the opportunity to lead and grow the Otterbein Marketing and Communications Team.
Reporting Structure: The Sales and Marketing Director reports directly to the President and CEO of Otterbein SeniorLife.
Work Arrangement: This is an on-site role, with the primary office location in Lebanon, Ohio. Occasional travel may be required to attend public functions and events.
Growth Opportunities:
- As Otterbein SeniorLife continues to grow and expand, there may be opportunities for the Sales and Marketing Director to take on additional responsibilities or advance within the organization.
- The ideal candidate will be proactive in seeking out growth opportunities and demonstrating their value to the organization.
ASSUMPTION: Otterbein SeniorLife's commitment to its employees' professional development and growth makes it an attractive place to work for those looking to advance their careers.
🌍 Location & Work Environment
Office Type: Otterbein SeniorLife's main office is located in Lebanon, Ohio, with additional locations throughout Ohio and Indiana.
Office Location(s): 3855 Lower Market St, Suite 300, Lebanon, Ohio 45036, US
Geographic Context:
- Lebanon, Ohio, is located approximately 30 miles north of Cincinnati, Ohio.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- The cost of living in Lebanon is relatively affordable compared to other areas in the United States.
Work Schedule: The work schedule for this role is typically Monday-Friday, with occasional evenings and weekends as needed to attend public functions and events.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and able to adjust their schedule as needed to meet the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the HR department
- On-site interview with the President and CEO and other members of the leadership team
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales and marketing experience
- Communication skills
- Customer service skills
- Problem-solving skills
- Ability to work in a dynamic environment
Application Tips:
- Tailor your resume to highlight your sales and marketing experience and any experience working with older adults
- Prepare a cover letter that explains your passion for serving older adults and your fit for the role
- Be prepared to discuss your sales and marketing strategies and how you would apply them to Otterbein SeniorLife
ATS Keywords: Sales, Marketing, Director, Healthcare, SeniorLiving, Older Adults, Customer Service, Strategic Planning, Lead Generation, Public Relations, Event Coordination
ASSUMPTION: Otterbein SeniorLife's hiring process is designed to assess the candidate's fit for the role and the organization's mission-driven approach to serving older adults.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Constant Contact)
- Social media platforms (e.g., Facebook, LinkedIn)
- Event planning software (e.g., Eventbrite, Cvent)
ASSUMPTION: The ideal candidate will have experience using CRM software and marketing automation tools to manage leads and track sales progress.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value the older person as a child of God
- Commitment: Believe in the mission with loyalty and passion of purpose
- Stewardship: Use our time, talent, and treasure prudently with our neighbor in mind
- Community: Work with persons and organizations in a spirit of inclusiveness
- Quality: Strive to achieve the measure of excellence in all we are and wish to become
- Ministry: Perfect our service through faith, hope, and love
- Wisdom: Appreciate and value that which is borne of life’s experience in all persons
- Health: Promote the holistic well-being of individuals
Work Style:
- Mission-driven and passionate about serving older adults
- Dynamic and able to adjust to impromptu situations
- Strategic and tactical thinker
- Excellent communication and customer service skills
Self-Assessment Questions:
- Do you have a strong commitment to Otterbein SeniorLife's mission and values?
- Are you comfortable working in a dynamic environment and adjusting to impromptu situations?
- Do you have a proven track record of successful sales experience, with a focus on lead generation and follow-up?
ASSUMPTION: Otterbein SeniorLife's mission-driven approach to serving older adults makes it an attractive place to work for those passionate about making a difference in the lives of seniors.
⚠️ Potential Challenges
- The role may require occasional evenings and weekends to attend public functions and events
- The ideal candidate will be comfortable working in a dynamic environment and able to adjust their schedule as needed
- The role may require travel to attend public functions and events
- The role may require working with sensitive and confidential information, requiring a high degree of discretion and professionalism
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and able to adjust their schedule as needed to meet the demands of the role.
📈 Similar Roles Comparison
- This role is similar to a Sales and Marketing Manager in a healthcare organization, but with additional responsibilities for independent living cottages and apartments
- The role requires a strong background in sales and marketing, with a proven track record of success
- The role offers the opportunity to lead and grow the Otterbein Marketing and Communications Team
ASSUMPTION: The ideal candidate will have experience in sales and marketing, with a focus on lead generation and follow-up, and be comfortable working in a dynamic environment.
📝 Sample Projects
- Developing and executing a marketing and sales plan to increase occupancy and sales for independent living cottages and apartments
- Conducting market research to identify trends and opportunities in the senior living industry
- Planning and executing events and public functions to promote Otterbein SeniorLife's services and mission
ASSUMPTION: The ideal candidate will have experience developing and executing marketing and sales plans, conducting market research, and planning and executing events.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Otterbein SeniorLife in the next 1-3 years, and how can this role help address them?
- How does Otterbein SeniorLife support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Otterbein SeniorLife measure the success of its sales and marketing efforts?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: The ideal candidate will be proactive in seeking out information about the role, the company, and the industry to demonstrate their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales and marketing experience and any experience working with older adults
- Prepare a cover letter that explains your passion for serving older adults and your fit for the role
- Be prepared to discuss your sales and marketing strategies and how you would apply them to Otterbein SeniorLife
- Follow up with the HR department one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
