📌 Core Information
🔹 Job Title: Sales and Marketing Director
🔹 Company: Otterbein SeniorLife
🔹 Location: North Olmsted, Ohio
🔹 Job Type: On-site
🔹 Category: Healthcare
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Otterbein Marketing and Communications Team to meet or exceed occupancy objectives and sales goals.
- Managing all activities associated with sales, marketing, and communications processes.
- Developing and executing a detailed marketing and sales plan.
- Optimizing community census and financial results for independent living and assisted living residences.
- Representing Otterbein at various public functions and events.
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop, maintain, and execute a detailed marketing and sales plan.
✅ Use sales forecasting and strategic planning to ensure increased census of Otterbein services.
✅ Develop and maintain sales funnels for independent living and assisted living prospects.
✅ Meet/exceed sales goals and critical success factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up, and target ratios.
✅ Optimize community census, financial results, and resident satisfaction for Otterbein independent living and assisted living residences.
✅ Coordinate and participate in promotional activities and public functions.
✅ Conduct tours for potential residents and families.
✅ Formulate, direct, and coordinate marketing and promotional efforts.
✅ Work in conjunction with the Home Office Marketing Team and Otterbein resident events and program development teams.
✅ Continually update the CRM with all activity and analyze data to drive sales results.
✅ Build relationships with existing and new prospective residents and move them effectively through the Otterbein sales funnel.
✅ Develop and strengthen collaborative working relationships with internal departments and staff.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Management, or a related field (or equivalent experience).
Experience: Proven track record of successful sales experience (5-10 years).
Required Skills:
- Excellent communication skills: listening, verbal, and written.
- Excellent customer service skills.
- Good judgment and decision-making skills.
- Ability to develop strategic and tactical sales plans to meet/exceed objectives.
- Detail-oriented and able to prioritize and utilize effective time management skills.
- Flexible and able to adjust to impromptu situations on a regular basis.
- Proficient in CRM software and data analysis.
Preferred Skills:
- Experience in the healthcare industry, specifically senior living communities.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with relevant industry experience and a strong sales background are likely to be the most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for senior living communities).
Benefits:
- Medical insurance with free virtual doctor visits.
- Vision and dental insurance.
- Paid time off that accrues immediately.
- Paid holidays.
- Life insurance.
- Retirement savings with a 401(k) or 403(b) with company match.
- Access to 50% of your wages before payday through PayActiv.
- Employee-sponsored fund for employees in need.
- Employee Assistance Program (EAP).
- Tuition assistance.
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior living communities and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Otterbein SeniorLife is a non-profit 501(c)(3) health and human service organization specializing in senior housing options rooted in respect and community.
Company Size: Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana, with 1,001-5,000 employees.
Founded: Otterbein SeniorLife was founded in 1912 and has been serving families and communities throughout Ohio and in Indiana for over 100 years.
Company Description:
- Otterbein SeniorLife offers different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.
- The organization is guided by values that include respect, commitment, stewardship, community, quality, ministry, wisdom, and health.
- Otterbein SeniorLife is committed to serving its residents and providing a unique working environment, supportive atmosphere, and positive long-term future for its employees.
Company Specialties:
- CCRC (Continuing Care Retirement Community)
- Assisted Living
- Continuing Care
- Skilled Nursing Care
- Rehabilitation Services
- Life Enrichment
- Nonprofit
- Home Health
- Hospice
- Wellness
- Memory Support
- Lifeplan Community
Company Website: http://www.otterbein.org
ASSUMPTION: Otterbein SeniorLife's non-profit status and focus on serving its residents set it apart from for-profit senior living communities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Otterbein SeniorLife leadership team.
Reporting Structure: The Sales and Marketing Director will oversee the Otterbein Marketing and Communications Team and collaborate with various internal departments and staff.
Work Arrangement: This is an on-site position, with occasional remote work possible for certain tasks or events.
Growth Opportunities:
- Advancement to a senior leadership role within Otterbein SeniorLife.
- Expansion of responsibilities to include additional services or locations.
- Professional development opportunities, such as training or certifications.
ASSUMPTION: Successful candidates will have a strong desire to grow within the organization and contribute to its mission and objectives.
🌍 Location & Work Environment
Office Type: Otterbein SeniorLife has multiple locations throughout Ohio and Indiana, with this role based at the North Olmsted, Ohio campus.
Office Location(s): 3855 Lower Market St, Suite 300, Lebanon, Ohio 45036, US
Geographic Context:
- North Olmsted, Ohio, is a suburb of Cleveland, offering a mix of urban and suburban living.
- The area has a moderate cost of living and a diverse range of housing options.
- North Olmsted is home to several senior living communities and healthcare facilities.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link.
- Phone or video screening with the Otterbein SeniorLife Human Resources team.
- In-person or virtual interview with the Otterbein SeniorLife leadership team.
- Final decision and offer.
Key Assessment Areas:
- Sales and marketing experience and strategies.
- Communication and interpersonal skills.
- Problem-solving and decision-making abilities.
- Cultural fit and alignment with Otterbein SeniorLife's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant sales and marketing experience and skills.
- Be prepared to discuss your sales and marketing strategies, as well as your experience with CRM software and data analysis.
- Demonstrate your understanding of the senior living industry and Otterbein SeniorLife's unique selling proposition.
ATS Keywords: Sales, Marketing, CRM, Data Analysis, Senior Living, Assisted Living, Independent Living, Strategic Planning, Sales Funnel, Lead Generation, Public Relations, Event Coordination, Customer Service, Communication Skills
ASSUMPTION: Otterbein SeniorLife's application process may vary, and candidates should be prepared for a thorough assessment of their sales and marketing skills and experience.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Successful candidates will have experience with CRM software and be comfortable learning and utilizing new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value the older person as a child of God.
- Commitment: Believe in the mission with loyalty and passion of purpose.
- Stewardship: Use our time, talent, and treasure prudently with our neighbor in mind.
- Community: Work with persons and organizations in a spirit of inclusiveness.
- Quality: Strive to achieve the measure of excellence in all we are and wish to become.
- Ministry: Perfect our service through faith, hope, and love.
- Wisdom: Appreciate and value that which is borne of life’s experience in all persons.
- Health: Promote the holistic well-being of individuals.
Work Style:
- Collaborative and team-oriented.
- Adaptable and flexible in a fast-paced environment.
- Results-driven and focused on meeting or exceeding sales and marketing objectives.
- Committed to Otterbein SeniorLife's mission and values.
Self-Assessment Questions:
- Do you have a strong commitment to Otterbein SeniorLife's mission and values?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities effectively?
- Do you have a proven track record of successful sales experience and the ability to develop strategic and tactical sales plans?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Otterbein SeniorLife's mission, values, and work style.
⚠️ Potential Challenges
- Managing a team and meeting or exceeding sales and marketing objectives in a competitive senior living market.
- Balancing multiple priorities and working effectively with various internal departments and stakeholders.
- Adapting to changes in the senior living industry and Otterbein SeniorLife's strategic direction.
- Working with a diverse range of potential residents and their families, each with unique needs and preferences.
ASSUMPTION: Successful candidates will be able to overcome these challenges and contribute to Otterbein SeniorLife's mission and objectives.
📈 Similar Roles Comparison
- This role is unique in its focus on both sales and marketing for senior living communities, requiring a strong background in both disciplines.
- Compared to other senior living communities, Otterbein SeniorLife offers a unique selling proposition rooted in respect, community, and a commitment to serving its residents.
- Career path opportunities may include advancement to a senior leadership role within Otterbein SeniorLife or expansion of responsibilities to include additional services or locations.
ASSUMPTION: Candidates should research Otterbein SeniorLife's unique selling proposition and be prepared to discuss how their skills and experience align with the organization's mission and objectives.
📝 Sample Projects
- Developing and executing a successful marketing and sales campaign to increase occupancy in Otterbein SeniorLife's independent living and assisted living residences.
- Collaborating with the Home Office Marketing Team and Otterbein resident events and program development teams to optimize Otterbein's unique selling proposition and create leverage throughout the organization.
- Implementing a new CRM system and training the Otterbein Marketing and Communications Team on its effective use to drive sales results.
ASSUMPTION: Successful candidates will have experience with relevant projects and be able to demonstrate their ability to manage and execute complex sales and marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current sales and marketing strategies for Otterbein SeniorLife's independent living and assisted living residences?
- How does Otterbein SeniorLife collaborate with its internal departments and staff to optimize the resident experience and achieve its mission and objectives?
- What are the most significant challenges facing the senior living industry, and how does Otterbein SeniorLife plan to address them?
- How does Otterbein SeniorLife support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the Sales and Marketing Director role, and how are they tracked and reported?
ASSUMPTION: Successful candidates will ask thoughtful and insightful questions that demonstrate their understanding of the role and Otterbein SeniorLife's mission and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant sales and marketing experience and skills.
- Prepare for your interview by researching Otterbein SeniorLife's unique selling proposition and mission and values.
- Be ready to discuss your sales and marketing strategies, as well as your experience with CRM software and data analysis.
- Follow up with Otterbein SeniorLife within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
