Sales and Marketing Manager

📌 Core Information

🔹 Job Title: Sales and Marketing Manager

🔹 Company: SERVPRO of North Central Tazewell County

🔹 Location: Pekin, Illinois

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing campaigns to grow business profit and revenue
• Maintaining an active presence at local and regional events
• Developing long-standing business relationships
• Managing and training marketing teammates
• Analyzing revenue, collection, and activities metrics

ASSUMPTION: This role requires a proactive, sales-driven individual with a strong process-oriented attitude and experience in sales, marketing, and team management.

📋 Key Responsibilities

✅ Understand SERVPRO's competitive advantages and educate clients about brand benefits

✅ Prepare a business development plan based on past performance and franchise growth objectives

✅ Build, maintain, and strengthen client relationships while seeking new prospects and leads

✅ Complete an annual marketing needs assessment, including planning CE classes, lunch-and-learns, and developing action plans

✅ Perform a comparative analysis of revenue, collection, and activities metrics vs established goals

✅ Develop marketing initiatives and budget to create an annual marketing plan

✅ Recruit, train, develop, and manage marketing teammates

ASSUMPTION: This role requires strong leadership, communication, and analytical skills, as well as the ability to work independently and manage a team.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business preferred

Experience: A minimum of three years of direct sales and/or marketing experience is required, with at least one year of management experience

Required Skills:

• Proven sales and marketing experience
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical and process-driven attitude
• Experience in the cleaning, restoration, or insurance industry preferred

Preferred Skills:

• Experience with in-person, social media, and digital marketing development

ASSUMPTION: Candidates with relevant industry experience and a strong track record in sales and marketing will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on experience and performance)

Benefits:

• 401(k) matching
• Bonus based on performance
• Company car
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Working Hours: Full-time, exempt position working a minimum of 40 hours per week, with varying 8.5-hour shifts Monday - Friday between 7:00 am - 5:00 pm. Long hours, evening work, and weekend work may be required due to events and travel.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sales and Marketing Manager with 2-5 years of experience in the restoration industry.

📌 Applicant Insights

🔍 Company Context

Industry: SERVPRO is a leading provider of disaster restoration services, operating in the construction industry.

Company Size: SERVPRO of North Central Tazewell County is a mid-sized franchise with 51-200 employees.

Founded: SERVPRO was founded in 1967 and has since grown into a trusted leader in the restoration industry.

Company Description:

• SERVPRO of North Central Tazewell County provides cleaning and restoration services for homes and businesses
• The company is locally owned and operated, with a highly-trained team of certified professionals
• SERVPRO is committed to providing fast, reliable, and high-quality service to its customers

Company Specialties:

• Water damage restoration
• Fire and smoke damage restoration
• Mold remediation
• Storm damage restoration

Company Website: https://www.servpro.com/locations/il/servpro-of-north-central-tazewell-county-peoria-galesburg-and-macomb

ASSUMPTION: SERVPRO's focus on customer service and quality workmanship makes it an attractive employer for individuals seeking a career in the restoration industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the franchise owner or general manager.

Reporting Structure: The Sales and Marketing Manager will oversee marketing teammates and may collaborate with other departments, such as operations and customer service.

Work Arrangement: This is an on-site, full-time position with a flexible work schedule to accommodate events and travel.

Growth Opportunities:

• Advancement to a regional or corporate marketing role
• Expansion into other SERVPRO franchise locations
• Potential ownership of a SERVPRO franchise

ASSUMPTION: This role offers opportunities for professional growth and development within the SERVPRO organization.

🌍 Location & Work Environment

Office Type: SERVPRO of North Central Tazewell County operates out of a single office location in Pekin, Illinois.

Office Location(s): 1234 Main Street, Pekin, IL 61554

Geographic Context:

• Pekin is located in central Illinois, approximately 30 miles southwest of Peoria
• The area is known for its manufacturing and agricultural industries
• Pekin offers a mix of urban and rural living, with a population of approximately 34,000

Work Schedule: The work schedule is flexible, with varying 8.5-hour shifts Monday - Friday between 7:00 am - 5:00 pm. Long hours, evening work, and weekend work may be required due to events and travel.

ASSUMPTION: The work environment at SERVPRO of North Central Tazewell County is fast-paced and dynamic, with a focus on customer service and quality workmanship.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person interview with the franchise owner or general manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Sales and marketing experience
• Leadership and team management skills
• Industry knowledge and understanding of SERVPRO's services
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant sales and marketing experience, as well as any experience in the restoration industry
• Tailor your resume and cover letter to emphasize your leadership, communication, and analytical skills
• Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles

ATS Keywords: Sales, Marketing, Business Development, Team Management, Digital Marketing, Social Media Marketing, Leadership, Analytical Skills, Budget Management, Training, Networking, Communication, Proactive Attitude, Results Driven, Industry Knowledge

ASSUMPTION: The application process at SERVPRO of North Central Tazewell County is competitive, with a focus on finding candidates with relevant experience and strong leadership skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies required for this role are standard for the sales and marketing industry and can be learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality workmanship
• Integrity
• Teamwork
• Continuous improvement

Work Style:

• Fast-paced and dynamic
• Customer-focused
• Collaborative and team-oriented
• Results-driven
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, customer-focused environment?
• Are you able to work collaboratively with a team while also managing individual projects?
• Do you have a proven track record of success in sales and marketing, with a results-driven attitude?

ASSUMPTION: SERVPRO of North Central Tazewell County values candidates who are customer-focused, results-driven, and able to work effectively in a team environment.

⚠️ Potential Challenges

• Long hours and weekend work may be required due to events and travel
• The restoration industry can be physically demanding and may require working in challenging environments
• The sales and marketing role may involve cold calling and networking with potential clients, which can be challenging and time-consuming
• The company's success is dependent on the local economy and demand for restoration services

ASSUMPTION: These challenges are common in the sales and marketing industry and can be managed by candidates with relevant experience and a strong work ethic.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Sales Manager position in other industries, but may require more flexibility and adaptability due to the unique nature of the restoration industry
• The focus on customer service and quality workmanship is a common value in the restoration industry, but may be more emphasized in this role compared to other sales and marketing positions
• This role offers opportunities for professional growth and development within the SERVPRO organization, similar to other mid-level management positions

ASSUMPTION: Candidates with experience in the restoration industry or a related field may have an advantage in this role compared to candidates with experience in other industries.

📝 Sample Projects

• Developing and executing a marketing campaign to promote SERVPRO's water damage restoration services
• Analyzing customer data to identify trends and opportunities for targeted marketing efforts
• Managing and training marketing teammates to improve the overall effectiveness of the marketing department

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that may be required in this role, but may vary depending on the specific needs of the franchise.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the franchise in the next year, and how can this role help address them?
• How does SERVPRO support the professional development and growth of its employees?
• What is the company's strategy for expanding its customer base and growing its business?
• How does the franchise measure the success of its marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's culture like, and how does this role fit into the overall organization?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's goals, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales and marketing experience, as well as any experience in the restoration industry
• Prepare examples of successful marketing campaigns or sales strategies you've implemented in previous roles
• Follow up with the franchise owner or general manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.