📌 Core Information
🔹 Job Title: Sales Associate (New Business) – B2B Growth & Content Marketing
🔹 Company: Informa Group Plc.
🔹 Location: Washington, D.C.
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Launching your sales career in the fast-growing B2B technology space
- Mastering the full sales cycle, from initial outreach to closing deals
- Building and nurturing relationships with clients to drive business growth
- Becoming the face of the brand in the marketplace
- Learning valuable skills in business, media, sales, and marketing
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to break into the sales and marketing industry, with a focus on B2B technology.
📋 Key Responsibilities
✅ Master the full sales cycle, from initial outreach to closing deals
✅ Identify and nurture leads to build lasting relationships with clients
✅ Support client retention and renewals to drive business growth
✅ Become the face of the brand in the marketplace
✅ Learn about business, media, sales, and marketing in a hands-on environment
✅ Contribute to the growth of Industry Dive, an Informa TechTarget Business
ASSUMPTION: This role requires strong communication, relationship-building, and organizational skills, as well as the ability to manage multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum of one year in sales or business development, gained through full-time roles, internships, part-time positions, or volunteer work
Required Skills:
- Exceptional verbal and written communication skills
- Strong active listening skills
- Highly organized and adaptable
- Proactive and confident in engaging senior-level decision-makers
- Demonstrates resilience and ease in handling objections
- Must be based in or near downtown Washington, D.C., and willing to work from the office at least three days per week
Preferred Skills:
- Familiarity with the B2B technology industry
- Previous experience using CRM software
- Proficiency in sales enablement tools
ASSUMPTION: While previous sales experience is preferred, recent graduates with a strong desire to succeed and a passion for learning are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $45,000 - $50,000, plus commission (OTE: $75K - $85K+)
Benefits:
- Unlimited Paid Time Off
- 401k Match
- Parental Leave
- Charity Match Funding
- Wellbeing Support
- Training and Learning Opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales roles in the B2B technology sector in the Washington, D.C. area.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: Informa was founded in 1998, with a history of growth and expansion in the information services industry
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
- A leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies
- Home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa offers a dynamic and inclusive work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (0-2 years) sales role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Sales Manager at Industry Dive, an Informa TechTarget Business
Work Arrangement: Hybrid work arrangement, with at least three days in the office per week
Growth Opportunities:
- Advancement to senior sales roles within Industry Dive or other Informa TechTarget Businesses
- Expansion into other areas of the business, such as marketing, content creation, or event management
- Career progression within the broader Informa group, which includes various brands and businesses across multiple industries
ASSUMPTION: This role offers a clear path for career growth and development within the company, with opportunities to learn and advance in various aspects of the business.
🌍 Location & Work Environment
Office Type: Urban office located in downtown Washington, D.C.
Office Location(s): 1100 15th St NW, Washington, DC 20005, USA
Geographic Context:
- Washington, D.C. is a vibrant and diverse city with a thriving job market and numerous cultural attractions
- The downtown area is home to many businesses, government offices, and historical landmarks
- The city offers a variety of housing options, from urban apartments to suburban homes
Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The hybrid work arrangement provides flexibility while ensuring collaboration and engagement with the team in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Active listening and problem-solving abilities
- Sales skills and experience, if any
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and sales experience
- Research Industry Dive and Informa TechTarget to demonstrate your understanding of the company and its products
- Follow up with the Hiring Manager after your interview to express your interest in the role
ATS Keywords: Sales, Business Development, Relationship Building, Communication Skills, Negotiation, Active Listening, Organization, Adaptability, Proactivity, Resilience, Client Engagement, Marketing, Consumer Behavior, Problem Solving, Time Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, sales abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Sales enablement tools (e.g., Salesforce Sales Cloud, HubSpot Sales, or Pipedrive)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: Familiarity with CRM software and sales enablement tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Inspire progress
- Empower our people
- Deliver excellence
- Act with integrity
- Collaborate with purpose
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and inclusive, with opportunities for input and idea-sharing
- Results-driven, with a focus on achieving targets and exceeding expectations
- Adaptable and flexible, with a willingness to learn and grow
Self-Assessment Questions:
- Do you align with Informa's core values, and how have you demonstrated these in your previous roles or experiences?
- Are you comfortable working in a fast-paced, dynamic environment, and how have you handled change or uncertainty in the past?
- How do you approach building and maintaining relationships with clients, and can you provide an example of a successful client engagement?
ASSUMPTION: Informa values candidates who demonstrate a strong cultural fit, with a passion for learning, growth, and collaboration.
⚠️ Potential Challenges
- Handling rejection and maintaining a positive attitude in a sales role
- Balancing multiple priorities and managing time effectively in a fast-paced environment
- Adapting to a hybrid work arrangement, with a mix of in-office and remote work
- Building rapport and engaging with clients virtually, when working remotely
ASSUMPTION: These challenges can be overcome with strong communication skills, resilience, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other sales positions in the B2B technology sector in its focus on new business development and growth, rather than account management or customer retention
- Informa TechTarget offers a unique opportunity to work with leading brands and be exposed to the "next big things" in the industry
- Career paths within Informa TechTarget may include advancement to senior sales roles, expansion into other areas of the business, or progression within the broader Informa group
ASSUMPTION: This role offers a distinct opportunity for growth and development within the B2B technology sector, with a focus on new business development and growth.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to generate new leads and opportunities
- Collaborating with the marketing team to create tailored content for specific clients or industries
- Analyzing sales data to identify trends and optimize performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Sales Associate may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader sales strategy for Industry Dive and Informa TechTarget?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions will help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and sales experience
- Research Industry Dive and Informa TechTarget to demonstrate your understanding of the company and its products
- Follow up with the Hiring Manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
