Sales Content Manager

📌 Core Information

🔹 Job Title: Sales Content Manager

🔹 Company: Tricentis

🔹 Location: Atlanta, GA & Austin, TX

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Atlanta & Austin)

🚀 Job Overview

Key aspects of this role include:

• Supporting the enablement platform and liaising with Product Marketing and other GTM functions to ensure content is accessible and up-to-date.
• Managing content creation, curation, and maintenance for various resources, including quick reference sheets, newsletters, and process guides.
• Collaborating with stakeholders to establish content governance, review cycles, and ensure content accuracy and relevance.
• Working with content management systems (CMS) to organize and distribute content, and tracking content usage via Showpad.
• Partnering with vendors to stay informed about upcoming changes and educate sales teams globally.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Content Creation and Curation: Develop resources tailored to specific audiences, ensuring they are easily accessible and engaging.

✅ Content Maintenance: Manage review cycles, update content to reflect the latest software versions, sales plays, and internal processes.

✅ Collaboration: Work with Product Marketing Managers, Sales Operations, instructional designers, training delivery teams, and other SMEs to ensure content accuracy, relevance, and alignment with company goals.

✅ Content Management Systems (CMS): Work with CMS to organize and distribute content, ensuring resources are easily accessible for employees.

✅ Quality Control and Feedback Integration: Gather feedback from trainees, trainers, customers, and other stakeholders to improve and refine content.

✅ Standardization and Consistency: Establish global content standards and guidelines to ensure consistency in tone, style, and branding across all materials.

✅ Tracking and Reporting: Track content usage, monitor buyer engagement and seller effectiveness via Showpad, and correlate CMS activity to seller productivity via Showpad/Salesforce metrics.

✅ Partnerships: Work with vendors to learn about upcoming changes and implement and educate sales teams globally on the sales enablement platform.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, project management, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 8+ years of experience in similar roles, with 3 years of experience using Showpad or similar sales enablement platform tools

Required Skills:

• Proven stakeholder management skills across various functions and levels
• Strong business acumen and curiosity about how the business operates and interdependencies
• Ability to learn quickly, independently, and problem-solve
• Excellent communication, organization, and time management skills
• Strong project management skills, analytical skills, and decision-making abilities
• Critical thinking skills to assess requirement needs and determine appropriate solutions

Preferred Skills:

• Experience with SAP and renewals playbooks
• Familiarity with internal documentation and process guides

ASSUMPTION: Candidates with experience in sales enablement, content management, or similar roles will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Market competitive salary + success-oriented commission/bonus
• Supportive and engaged leadership team
• Career path and professional/personal development opportunities
• 401(k) / pension plan, full benefits package available
• Hybrid work environment
• Personal and professional development

Working Hours: Full-time, 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on continuous testing and quality engineering

Company Size: Medium (1,001-5,000 employees)

Founded: 2007, with headquarters in Austin, Texas

Company Description:

• Tricentis is a global leader in continuous testing and quality engineering, providing an AI-powered, continuous testing platform that enables enterprises to accelerate their digital transformation
• The company addresses both agile development and complex enterprise apps, enabling enterprises to increase software release speed, reduce costs, and improve software quality
• Tricentis has been recognized as a leader by major industry analysts, including Forrester, Gartner, and IDC, and has more than 2,500 customers, including large brands like McKesson, Accenture, Allianz, Telstra, Dolby, and Vodafone

Company Specialties:

• Software Testing
• Test Automation
• Mobile Testing
• SAP Testing
• Continuous Testing
• Load Testing
• Performance Testing
• Test Management
• DevOps
• Quality Engineering
• Generative AI
• Artificial Intelligence
• Quality Assurance
• Data Integrity
• Digital Transformation
• Oracle Testing
• ERP
• Application Testing

Company Website: http://www.tricentis.com

ASSUMPTION: Tricentis is a well-established company with a strong focus on innovation and continuous improvement in the software testing and quality engineering space.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Sales Enablement Manager and works closely with various stakeholders, including Product Marketing, Sales Operations, and Sales teams

Work Arrangement: Hybrid, with a flexible work arrangement that allows for remote work and in-office collaboration

Growth Opportunities:

• Progression to a senior or management role within the Sales Enablement or Content Management teams
• Expanding responsibilities and taking on additional projects or initiatives
• Developing expertise in related areas, such as instructional design, training delivery, or sales operations

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Atlanta, GA, and Austin, TX

Office Location(s): 5301 Southwest Parkway, Building 2, Suite 200, Austin, TX 78735, US & Monarch Tower 3424 Peachtree Rd NE, Suite 1000, Atlanta, GA 30326, US

Geographic Context:

• Atlanta, GA: A large metropolitan area with a diverse economy and a growing tech industry
• Austin, TX: A major tech hub with a vibrant startup scene and a strong focus on innovation

Work Schedule: Full-time, with a flexible hybrid work arrangement that allows for remote work and in-office collaboration

ASSUMPTION: Both Atlanta and Austin offer vibrant, dynamic work environments with access to a diverse range of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Sales Enablement Manager and relevant stakeholders
• Final interview with the Sales Enablement Director or another senior leader
• Background check and onboarding

Key Assessment Areas:

• Content creation and management skills
• Stakeholder management and collaboration abilities
• Problem-solving and analytical skills
• Communication and presentation skills
• Familiarity with Showpad or similar sales enablement platform tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the role and the company's mission and values
• Showcase your ability to manage multiple projects and stakeholders effectively
• Prepare examples of your content creation and management work, if applicable

ATS Keywords: Sales Content Manager, Sales Enablement, Content Creation, Content Management, Showpad, Stakeholder Management, Collaboration, Problem-Solving, Analytical Skills, Communication, Presentation

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Showpad (sales enablement platform)
• Content management systems (CMS)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Demonstrate Self-Awareness: Own your strengths and limitations
• Finish What We Start: Do what we say we are going to do
• Move Fast: Create momentum and efficiency
• Run Towards Change: Challenge the status quo
• Serve Our Customers & Communities: Create a positive experience with each interaction
• Solve Problems Together: We win or lose as one team
• Think Big & Believe: Set extraordinary goals and believe you can achieve them

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous improvement and innovation
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a strong understanding of your own strengths and limitations, and can you effectively communicate them to others?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment, and are you able to effectively manage multiple projects and stakeholders?
• Are you able to set and pursue ambitious goals, and do you have a strong belief in your ability to achieve them?

ASSUMPTION: Candidates who align with Tricentis' core values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders effectively may be challenging at times
• Keeping up with the latest software versions, sales plays, and internal processes may require continuous learning and adaptation
• Working with vendors and implementing their changes may present unique challenges and require strong communication and project management skills
• Balancing remote work and in-office collaboration may require strong time management and self-discipline

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively.

📈 Similar Roles Comparison

• This role differs from other sales enablement or content management positions in its focus on supporting the enablement platform and liaising with various stakeholders to ensure content is accessible and up-to-date
• Tricentis' focus on continuous testing and quality engineering sets it apart from other software development companies, offering unique opportunities for growth and development
• Career paths in sales enablement and content management may vary depending on the company's size, industry, and specific needs

ASSUMPTION: Candidates should research the company and industry to understand the unique aspects of this role and how it compares to similar positions in other organizations.

📝 Sample Projects

• Developing a comprehensive sales playbook for SAP and renewals, including quick reference sheets, newsletters, and process guides
• Establishing content governance and review cycles, and working with SMEs to update content to reflect the latest software versions, sales plays, and internal processes
• Partnering with vendors to learn about upcoming changes and implement and educate sales teams globally on the sales enablement platform

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experiences and qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how the hybrid work environment is managed?
• How does this role collaborate with other teams, such as Product Marketing, Sales Operations, and Sales teams?
• What are the key priorities for this role in the first six months, and how will success be measured?
• What opportunities are there for professional growth and development within the Sales Enablement or Content Management teams?
• How does Tricentis support work-life balance for its employees, particularly in a hybrid work environment?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and can help you better understand the position and its fit with your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of the company's mission and values
• Prepare examples of your content creation and management work, if applicable
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.