Sales content strategist

📌 Core Information

🔹 Job Title: Sales Content Strategist

🔹 Company: lempire

🔹 Location: Europe (Remote)

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Creating sales-focused content to empower modern sales teams
• Hosting webinars and events to engage with the sales community
• Collaborating with growth and product marketing teams
• Building a personal brand and growing an audience as a thought leader

ASSUMPTION: This role requires a strong sales background and exceptional content creation skills. The ideal candidate will have experience in sales and a passion for teaching.

📋 Key Responsibilities

✅ Host and organize monthly webinars with sales leaders and top performers

✅ Create actionable content showcasing the latest prospecting workflows and user-generated content

✅ Partner with the video team to create engaging and practical educational content

✅ Plan and run in-person sales events to bring the community together and share best practices

✅ Launch co-marketing campaigns with complementary tools and brands

✅ Build annual guides, reports, and benchmarks to position lemlist as the ultimate authority on outbound sales

✅ Repurpose big pieces of content into snackable, scroll-stopping posts for social media

ASSUMPTION: The candidate should be comfortable with public speaking, have strong writing skills, and be able to simplify complex ideas for a wide audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in sales (SDR, AE, or similar role) and content creation

Required Skills:

• Proven sales experience and a deep understanding of the sales process
• Exceptional content creation skills, with a strong portfolio of writing samples
• Excellent communication and presentation skills
• Strong organizational skills and the ability to manage multiple projects
• Fluency in English

Preferred Skills:

• Experience with sales engagement platforms
• Familiarity with AI tools and sales tech landscape
• Active presence on LinkedIn with a growing following
• Experience with video production and editing

ASSUMPTION: While not required, experience with sales engagement platforms and AI tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and company size)

Benefits:

• Gymlib subscription
• Swile meal vouchers
• 100% coverage of Alan health insurance for the candidate and their family
• If remote, an apartment in Paris and financing of the SNCF "Liberté" pass
• Annual team offsite in a dream destination and team retreats in Avignon

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on market research and the company's size. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: B2B SaaS, Sales Engagement

Company Size: Small (100 employees)

Founded: 2019

Company Description:

• Bootstrapped and profitable B2B SaaS business
• Operates two business lines: Sales Engagement (lemlist) and Personal Branding (Taplio & Tweet Hunter)
• Majority-owned by an entrepreneur, Guillaume Moubeche, Founder & Chairman

Company Specialties:

• Sales engagement software
• Personal branding tools
• Content marketing

Company Website: lempire.com

ASSUMPTION: lempire is a growing B2B SaaS company with a strong focus on content marketing and sales engagement. The company values agility, efficiency, and a bootstrapped approach.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports directly to the CMO

Work Arrangement: Remote (Europe) with occasional in-person events and team retreats

Growth Opportunities:

• Building a personal brand and growing an audience as a thought leader
• Expanding the role's responsibilities based on performance and company growth
• Potential career progression into a leadership role within the marketing department

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including building a personal brand and expanding the role's responsibilities.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person events and team retreats

Office Location(s): Paris, France (with remote work allowed)

Geographic Context:

• Paris, France: A vibrant city with a thriving tech scene and a high cost of living
• Europe: A diverse and multicultural region with varying time zones and cultures
• Remote Work: Offers flexibility and the ability to work from anywhere within Europe

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere within Europe.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager (Guillaume Moubeche)
• Take-home assignment or case study
• Final interview with the marketing team

Key Assessment Areas:

• Sales experience and understanding of the sales process
• Content creation skills and ability to simplify complex ideas
• Communication and presentation skills
• Organizational skills and ability to manage multiple projects
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant sales experience and content creation skills in the resume
• Tailor the cover letter to demonstrate a strong understanding of the role and company
• Prepare for behavioral and situational interview questions related to sales and content creation
• Be ready to discuss specific examples of successful content creation and sales strategies

ATS Keywords: Sales, Content, Strategy, Webinars, Events, Marketing, Sales Engagement, Sales Tech, AI, Thought Leadership

ASSUMPTION: The interview process will focus on assessing the candidate's sales experience, content creation skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Sales engagement platforms (e.g., lemlist)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Video production and editing tools (e.g., iMovie, Adobe Premiere Pro)
• Social media platforms (e.g., LinkedIn, Twitter)

ASSUMPTION: The candidate should be comfortable using sales engagement platforms, content creation tools, and video production software.

👔 Cultural Fit Considerations

Company Values:

• Keep growing
• Bootstrapped and agile
• Focus on efficiency and maximum freedom

Work Style:

• Remote-friendly and flexible work arrangements
• Strong focus on results and outcomes
• Collaborative and supportive team environment

Self-Assessment Questions:

• Do you have a strong passion for sales and a desire to teach others?
• Are you comfortable working remotely and managing your own time?
• Do you thrive in a collaborative and supportive team environment?

ASSUMPTION: The ideal candidate will be a strong sales professional with exceptional content creation skills, comfortable working remotely, and aligned with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing remote work and maintaining productivity
• Keeping up with the latest sales tech trends and tools
• Building a personal brand and growing an audience as a thought leader

ASSUMPTION: The candidate should be comfortable managing multiple projects, working remotely, and staying up-to-date with the latest sales tech trends.

📈 Similar Roles Comparison

• Content Marketing Manager: Focuses on creating and distributing content to attract and engage audiences, while this role focuses specifically on sales content and empowering sales teams
• Sales Enablement Manager: Responsible for providing sales teams with the resources and knowledge they need to sell effectively, while this role focuses on creating content that makes salespeople better at their craft
• Sales Development Representative (SDR): Focuses on prospecting and qualifying leads, while this role focuses on creating content that supports the sales process

ASSUMPTION: This role is unique in its focus on creating content that empowers sales teams and positions the company as a thought leader in the sales space.

📝 Sample Projects

• Creating a webinar series featuring sales leaders and top performers
• Developing a comprehensive guide to outbound sales best practices
• Launching a co-marketing campaign with a complementary sales tool

ASSUMPTION: The candidate should have experience with similar projects and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for lemlist?
• What are the most successful content initiatives to date, and what can I learn from them?
• How does lempire support work-life balance for remote employees?
• What are the growth opportunities for this role, and how does lempire support career development?

ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience and content creation skills
• Prepare for behavioral and situational interview questions related to sales and content creation
• Be ready to discuss specific examples of successful content creation and sales strategies
• Follow up with the hiring manager (Guillaume Moubeche) one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.