πΉ Job Title: Sales Enablement - Product Marketing
πΉ Company: Pani Energy Inc
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-Time
πΉ Category: Sales & Marketing
πΉ Date Posted: April 9, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of both sales enablement and product marketing, as well as exceptional communication and collaboration skills. Candidates should be comfortable working in a fast-paced, dynamic environment and have a passion for creating impactful content.
β Product Collaboration: Partner with the product team to understand product features, value propositions, and customer use cases. Develop targeted content (brochures, case studies, videos, datasheets) that communicates product value to different customer segments.
β Sales Enablement: Create and manage sales enablement tools and resources that empower the sales team to effectively engage with prospects and close deals. This includes developing playbooks, competitive intelligence, and product collateral that support sales conversations at every stage of the sales cycle.
β Account-Based Marketing: Develop and execute account-based marketing strategies tailored to key target accounts in the industrial, utility, desalination, and wastewater treatment markets. Work closely with sales teams to ensure that messaging aligns with the needs and pain points of these accounts.
β Lead Generation & Webinars: Organize and execute webinars and other inbound lead-generation activities in collaboration with the product and sales teams. Ensure these events are aligned with product launches and key market segments.
β Event Strategy & Execution: Identify and prioritize industry tradeshows and events that align with Paniβs growth goals. Work closely with the sales team to ensure effective participation, lead generation, and post-event follow-up.
β Content Creation & Thought Leadership: Develop value-driven content and product messaging that resonates with target customers. Curate social media content for platforms like LinkedIn and other channels to build Paniβs brand as a leader in water and energy efficiency.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. Candidates should be comfortable working independently and in collaboration with cross-functional teams to achieve results.
Education: University degree in business, marketing, or a relevant equivalent experience
Experience: 2 - 3 years of experience in a similar role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong academic background and relevant work experience will be well-positioned to succeed in this role. However, Pani values skills and passion over formal qualifications and encourages applicants from diverse backgrounds to apply.
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for mid-level marketing roles in Bangalore)
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM IST). Occasional flexibility may be required to accommodate meetings with international teams or attend industry events.
ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Bangalore. Actual compensation may vary depending on the candidateβs experience and skills.
Industry: Software Development, specifically focused on water and energy efficiency technologies
Company Size: Small (11-50 employees), which offers a dynamic and agile work environment with ample opportunities for growth and impact
Founded: 2017, with a mission to optimize water treatment plant operations and accelerate the worldβs transition to a sustainable water supply
Company Description:
Company Specialties:
Company Website: www.pani.global
ASSUMPTION: Pani Energy is a mission-driven company focused on making a positive impact on the environment. Candidates who share this passion and are excited about the opportunity to contribute to the responsible management of global water and energy will thrive in this work environment.
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and sales teams
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the sales, product, and delivery teams
Work Arrangement: On-site, with a flexible work-from-home policy that allows for occasional remote work
Growth Opportunities:
ASSUMPTION: Pani Energy is a growing company with a strong focus on employee development and career growth. Candidates who demonstrate a strong work ethic, passion for learning, and commitment to the companyβs mission will have ample opportunities to grow and advance within the organization.
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): Survey Nos. 10/2A 10/2B 3rd floor, Bengaluru, Karnataka, India - 560071
Geographic Context:
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM IST) with occasional flexibility for meetings or events
ASSUMPTION: Bangalore offers a dynamic and multicultural work environment with a strong focus on technology and innovation. Candidates who enjoy working in a fast-paced, collaborative setting will thrive in this office environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales enablement, product marketing, content creation, communication, collaboration, marketing campaigns, social media marketing, project management, creative writing, relationship building, entrepreneurial spirit, initiative taking, Microsoft Suite proficiency, lead generation, account-based marketing, event strategy
ASSUMPTION: Pani Energy is committed to a fair and transparent hiring process. Candidates who demonstrate a strong fit with the companyβs mission and values, as well as the required skills and qualifications, will have the best chance of success in the interview process.
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support their work in sales enablement and product marketing. Familiarity with industry-standard software and a willingness to learn new tools as needed will be essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Paniβs values and work style will be the best fit for this role and the companyβs culture. Self-assessment questions are intended to help candidates evaluate their fit with the companyβs mission, values, and work environment before applying.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to bring their unique skills, experiences, and perspectives to overcome them. Pani values diversity and encourages applicants from all backgrounds to apply.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and personal values when evaluating their fit with Pani Energy and the sales enablement - product marketing position.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives candidates may work on in this role. The specific projects and priorities will evolve based on the companyβs growth, market needs, and strategic objectives.
ASSUMPTION: These key questions are intended to help candidates gain a deeper understanding of the role, the company, and the industry. Candidates should feel free to ask additional questions based on their specific interests and concerns.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.