Sales & Marketing Manager (h/f)

📌 Core Information

🔹 Job Title: Sales & Marketing Manager (h/f)

🔹 Company: JYSK

🔹 Location: Peltre, Grand Est, France

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Significant experience in a similar position

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing localized marketing strategies to drive customer acquisition and retention
• Analyzing market data and trends to inform targeted campaigns and regional relevance
• Optimizing marketing spend to maximize ROI while maintaining quality
• Collaborating cross-functionally to achieve business goals and track campaign effectiveness using KPIs
• Leveraging strong networking and negotiation skills with external partners
• Excellent communication skills in French and English

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing success.

📋 Key Responsibilities

✅ Developing and executing localized marketing strategies to drive customer acquisition and retention

✅ Analyzing market data, trends, and competitor activity to drive targeted campaigns and regional relevance

✅ Optimizing marketing spend to maximize ROI while maintaining quality

✅ Tracking campaign effectiveness using KPIs and collaborating cross-functionally to achieve business goals

✅ Building and maintaining strong relationships with external partners through effective networking and negotiation skills

✅ Communicating effectively in French and English, both verbally and in writing

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to drive marketing success.

🎯 Required Qualifications

Education: Diploma in marketing

Experience: Significant experience in a similar position

Required Skills:

• Excellent command of English
• Good knowledge of advertising, social media, print, and digital marketing
• Knowledge of retail (preferred)

Preferred Skills:

• Experience in the French retail market

ASSUMPTION: Candidates with a strong background in marketing, familiarity with the French retail market, and excellent communication skills are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a marketing manager with significant experience in the retail sector in France)

Benefits:

• Company car
• Computer and telephone
• 20% discount on purchases at JYSK
• Attractive health insurance scheme

Working Hours: Full-time, with some travel expected

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically home furnishings and bedding

Company Size: 10,001+ employees (global), with 73 stores in France and a target of 500

Founded: 1979 in Denmark, with global expansion since then

Company Description:

• JYSK is a Scandinavian-style bedding, furniture, and home furnishings retailer offering affordable prices
• The company has grown from one store in Denmark to over 3,500 shops worldwide today
• JYSK is part of the family-owned Lars Larsen Group and aims to be an attractive place to work for employees

Company Specialties:

• Retail

Company Website: http://www.jysk.com

ASSUMPTION: JYSK's focus on affordability and Scandinavian design sets it apart in the competitive retail market.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, depending on experience

Reporting Structure: This role reports directly to the regional manager or marketing director

Work Arrangement: Full-time, on-site, with some travel expected

Growth Opportunities:

• As JYSK continues to expand in France, there may be opportunities for career progression within the marketing department
• With experience, candidates may advance to senior marketing roles or management positions

ASSUMPTION: This role offers opportunities for career growth as JYSK continues to expand in France.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Peltre, Grand Est, France

Geographic Context:

• Peltre is a small commune in the Grand Est region of France, located near the border with Germany
• The office is situated in a business park, with easy access to major roads and public transportation
• The region offers a mix of urban and rural environments, with nearby cities including Metz and Luxembourg City

Work Schedule: Full-time, with some travel expected

ASSUMPTION: The location of the office in Peltre offers a convenient base for candidates living in the surrounding region or willing to commute.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• On-site interview with the regional manager or marketing director to discuss the role in more detail and assess relevant skills and experience
• Background check and reference checks

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with JYSK's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the French retail market and JYSK's business model
• Prepare examples of successful marketing campaigns you've led or contributed to in the past

ATS Keywords: Marketing strategy, market analysis, campaign optimization, ROI, networking, negotiation, French retail market, Scandinavian design

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Simplicity
• Responsibility
• Ambition

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you stay up-to-date with market trends and competitor activity in the French retail market?
• Can you provide an example of a successful marketing campaign you've led or contributed to in the past, and how you measured its success?
• How do you approach working with external partners and stakeholders to achieve marketing goals?

ASSUMPTION: JYSK values candidates who are customer-focused, data-driven, and results-oriented, with a strong work ethic and a collaborative approach.

⚠️ Potential Challenges

• Managing a marketing budget effectively to maximize ROI
• Balancing the need for regional relevance with the company's global branding strategy
• Adapting to a fast-paced, dynamic work environment with a focus on growth and expansion
• Working in a competitive retail market with a strong focus on affordability and value

ASSUMPTION: These challenges are common in a marketing role within the retail sector and can be overcome with strong analytical skills, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the retail sector, this role places a stronger emphasis on regional relevance and localized marketing strategies
• JYSK's focus on affordability and Scandinavian design sets it apart from other retailers in the market
• Career progression opportunities may vary depending on the company's expansion plans and the candidate's performance

ASSUMPTION: This role offers a unique opportunity to drive marketing success in a growing retail company with a strong focus on affordability and Scandinavian design.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer acquisition in a specific region
• Analyzing market data to identify trends and opportunities for targeted campaigns and regional relevance
• Optimizing marketing spend to maximize ROI while maintaining quality and consistency with the company's branding strategy

ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role, and may vary depending on the candidate's experience and the team's priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and expansion plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing campaign performance?
• How does the company foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's marketing strategy, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.