Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: NorthPoint Search Group

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in office) or fully remote for top performers

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process for improving search engine rankings
• Building and leveraging a strong professional network to generate leads
• Working closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: This role requires a proactive and strategic sales professional with a background in digital marketing and a strong network in the home services industry.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: Successful candidates will have a proven track record of closing deals and meeting sales targets in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in digital marketing sales, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated and capable of working independently
• Strategic thinking and strong networking abilities
• Proven track record of successfully closing deals and meeting sales targets

Preferred Skills:

• Experience in the home services industry
• Strong network or book of business in the home services industry

ASSUMPTION: Candidates with a strong network or book of business in the home services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000. Industry-standard salary range for this role, experience level, and location.

Benefits:

• Medical, dental, vision, and 401(k) benefits

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2 days/week in office)

ASSUMPTION: The provided salary range is based on industry standards for a sales representative role with 5-10 years of experience in the digital marketing field.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, with a focus on executive support and diverse specialty areas

Company Size: 11-50 employees, offering a flexible, hybrid, and remote-friendly work environment with strong growth opportunities

Founded: 2003, with a headquarters in Alpharetta, Georgia

Company Description:

• NorthPoint Search Group specializes in the direct hire, project, and temporary placement of professionals at all levels across various industries
• The company focuses on increasing productivity and reducing downtime by selecting game-changing executives for clients
• NorthPoint Search Group offers diverse specialty areas, including Accounting & Finance, Manufacturing, Sales, Legal, Information Technology, and Healthcare

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Healthcare
• Speech Language Pathology
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group's focus on diverse specialty areas and executive support allows for career growth and exposure to various industries.

📊 Role Analysis

Career Level: Mid-level to senior sales role, with potential for growth into a leadership position as the sales team expands

Reporting Structure: This role reports directly to the leadership team at NorthPoint Search Group

Work Arrangement: Hybrid work arrangement with 2 days/week in the office, or fully remote for top-performing candidates outside the Atlanta area

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Exposure to various industries and specialty areas within the company
• Opportunity to refine and improve sales processes and strategies

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and make a significant impact on its expansion.

🌍 Location & Work Environment

Office Type: Hybrid work environment with 2 days/week in the office

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, Georgia 30009, US

Geographic Context:

• Atlanta, Georgia, offers a vibrant business environment with a strong presence in the home services industry
• The Atlanta office is conveniently located at The Battery, offering a fantastic culture and perks
• Candidates outside the Atlanta area may have the opportunity to work fully remote

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss sales strategies and industry knowledge
• Final interview with the leadership team to evaluate fit and answer any remaining questions

Key Assessment Areas:

• Sales experience and track record
• Industry knowledge and network
• Communication and relationship-building skills
• Strategic thinking and problem-solving abilities

Application Tips:

• Tailor your resume to highlight relevant sales experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's culture
• Be ready to discuss your sales strategies and approach to the home services industry

ATS Keywords: Digital Marketing, Sales, Home Services Industry, Networking, Prospecting, Closing Deals, Communication, Relationship Building, Strategic Thinking

ASSUMPTION: Applicants should focus on demonstrating their sales experience, industry knowledge, and strategic thinking during the application and interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., SalesLoft, Outreach, or SalesHandy)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: Successful candidates will be comfortable using various sales and project management tools to streamline their workflow and improve productivity.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Client Focus

Work Style:

• Proactive and self-motivated
• Strategic and results-driven
• Strong communicator and relationship builder
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic sales environment?
• Are you comfortable working independently and proactively driving sales growth?
• Do you have a strong network or book of business in the home services industry?

ASSUMPTION: Successful candidates will demonstrate a strong fit with NorthPoint Search Group's company values and work style preferences.

⚠️ Potential Challenges

• Competitive home services industry with established players and new entrants
• Requires a proactive approach to networking and prospecting
• May need to adapt to a hybrid work arrangement with some in-office requirements
• Potential for growth and expansion may lead to increased responsibilities and expectations

ASSUMPTION: Successful candidates will be able to navigate the competitive home services industry and thrive in a hybrid work environment.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on selling web optimization services to home service businesses, requiring a strong understanding of digital marketing and SEO
• Industry-specific context: The home services industry is competitive and fragmented, with a mix of local and national players
• Career path comparison: Successful candidates may have the opportunity to grow into a leadership role as the sales team expands

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other sales positions in the industry.

📝 Sample Projects

• Developing and executing a sales strategy to target HVAC companies in the Southeast region
• Building a strong network of plumbing business owners through targeted outreach and relationship-building
• Collaborating with the leadership team to refine sales processes and improve overall sales performance

ASSUMPTION: Successful candidates will be able to demonstrate their ability to develop and execute effective sales strategies tailored to the home services industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does NorthPoint Search Group support the growth and development of its sales team?
• What is the company's approach to refining and improving sales processes and strategies?
• How does the hybrid work arrangement balance collaboration and remote flexibility?
• What are the most challenging aspects of selling web optimization services to home service businesses?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's culture
• Be ready to discuss your sales strategies and approach to the home services industry during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.