Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: Staff Financial Group

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Atlanta-based with remote option for top performers)

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process for improving search engine rankings
• Building and leveraging a strong professional network to generate leads
• Working closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: This role requires a proactive and strategic sales professional with a background in digital marketing, preferably from an agency setting, who can effectively communicate the value of high-performance websites and SEO services.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves active outreach, networking, and closing deals with HVAC, plumbing, and other home service companies, requiring strong communication and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of successfully closing deals and meeting sales targets in digital marketing sales, ideally within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated, strategic, and capable of working independently
• Strong network or book of business in the home services industry (a plus)

Preferred Skills:

• Experience in the home services industry
• Familiarity with SEO and web optimization processes

ASSUMPTION: A strong network or book of business in the home services industry is not required but would be highly beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000. The salary range was estimated based on industry standards for sales representatives in the digital marketing field with 2-5 years of experience in the Atlanta area.

Benefits:

• Medical, dental, vision, and 401(k) benefits

Working Hours: Full-time, with a flexible hybrid work arrangement (based in Atlanta with remote option for top performers)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in accounting and finance roles

Company Size: Small (11-50 employees), offering a supportive culture and strong growth opportunities

Founded: 2003, with a proven track record of placing highly qualified professionals with organizations ranging from public accounting to Fortune 500 companies

Company Description:

• Headquartered in Atlanta, with additional offices in Dallas, Charlotte, Nashville, Orlando, Greenville, and Houston
• Specializes in temporary and permanent placement of accounting and finance professionals
• Recognized leader in the industry, with a focus on quality and client satisfaction

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting
• ATLANTA ACCOUNTING JOBS
• ATLANTA AUDIT JOBS
• ATLANTA TAX JOBS
• and TAX JOBS ATLANTA

Company Website: http://www.stafffinancial.com

ASSUMPTION: Although Staff Financial Group specializes in accounting and finance recruitment, this sales role focuses on digital marketing and home services, requiring a unique skill set and industry knowledge.

📊 Role Analysis

Career Level: Mid-level sales professional with the potential to grow into a leadership role as the sales team expands

Reporting Structure: This role reports directly to the leadership team, with the potential to build and manage a team in the future

Work Arrangement: Hybrid work arrangement, with the option for top performers to work remotely

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Opportunity to refine and improve sales processes
• Exposure to various aspects of the business, fostering career growth and development

ASSUMPTION: As the company grows, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Flexible, hybrid, and remote-friendly work environment with a supportive culture

Office Location(s): Atlanta, Georgia, United States (with remote option for top performers)

Geographic Context:

• Atlanta, Georgia, United States
• Home services industry focus, with clients primarily in the Southeast region
• Opportunity to work with a diverse range of home service businesses

Work Schedule: Full-time, with a flexible hybrid work arrangement (based in Atlanta with remote option for top performers)

ASSUMPTION: The remote work option is available for top-performing candidates who demonstrate strong results and can effectively manage their time and priorities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the leadership team to discuss sales strategies, industry knowledge, and career goals
• Final interview or presentation to showcase sales approach and understanding of the role

Key Assessment Areas:

• Sales skills and experience
• Industry knowledge and understanding of the home services sector
• Communication and relationship-building abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant sales experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and industry
• Prepare for behavioral and situational interview questions focused on sales scenarios
• Research the company and home services industry to showcase your knowledge and enthusiasm

ATS Keywords: Sales, Digital Marketing, Networking, Prospecting, Closing Deals, Communication, Relationship Building, Strategic Thinking, Home Services Industry, SEO, Web Optimization

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs at the time of application.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, or Datanyze)
• Project management and collaboration tools (e.g., Asana, Trello, or Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Quality and client satisfaction
• Integrity and professionalism
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and proactive
• Strategic and goal-oriented
• Excellent communication and relationship-building skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have experience in digital marketing sales, preferably within an agency setting?
• Are you comfortable working in a fast-paced, dynamic environment?
• Can you effectively communicate the value of high-performance websites and SEO services to business owners in the home services industry?
• Are you a self-starter with strong networking and prospecting skills?

ASSUMPTION: The ideal candidate for this role will possess strong sales skills, industry knowledge, and a proactive work ethic that aligns with the company's values and culture.

⚠️ Potential Challenges

• Competition in the digital marketing and home services industries
• Requiring a strong understanding of SEO and web optimization processes
• Managing a hybrid work arrangement and balancing remote and in-office work
• Adapting to a role that may evolve as the company grows and expands its sales team

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their sales skills, industry knowledge, and adaptability.

📈 Similar Roles Comparison

• This role differs from traditional sales positions in that it focuses on digital marketing and home services, requiring a unique skill set and industry knowledge
• Industry-specific context: The home services industry is competitive and requires a strong understanding of the target market and customer needs
• Career path comparison: This role offers the potential to grow into a leadership position as the sales team expands, providing opportunities for career advancement

ASSUMPTION: The unique aspects of this role require a candidate with a strong background in digital marketing sales and a solid understanding of the home services industry.

📝 Sample Projects

• Developing and executing a sales strategy to target HVAC, plumbing, and other home service companies
• Creating and delivering presentations to business owners, highlighting the benefits of high-performance websites and SEO services
• Building and maintaining a strong professional network within the home services industry

ASSUMPTION: These sample projects are designed to showcase the candidate's sales skills, industry knowledge, and ability to effectively communicate the value of the company's services.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its sales team?
• What are the most successful strategies for selling web optimization services to home service businesses?
• How does the company measure and track sales performance?
• What opportunities are there for career growth and advancement within the organization?

ASSUMPTION: These interview questions are designed to provide insight into the role's expectations, company culture, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales experience and achievements
• Write a cover letter that demonstrates your understanding of the role and industry
• Prepare for behavioral and situational interview questions focused on sales scenarios
• Follow up with the hiring manager within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.