Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: NorthPoint Search Group

🔹 Location: Atlanta, Georgia

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days/week in office) or fully remote for top performers

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process for improving search engine rankings
• Building and leveraging a strong professional network to generate leads
• Working closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: This role requires a proactive approach to networking, prospecting, and closing deals, with a focus on the home services sector.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-motivation and strategic thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven track record of successfully closing deals and meeting sales targets in digital marketing sales, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated, strategic, and capable of working independently
• Strong networking and prospecting skills
• Proven ability to close deals and meet sales targets

Preferred Skills:

• Experience in the home services industry
• Existing network or book of business in the home services sector

ASSUMPTION: Candidates with a strong network or book of business in the home services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000

Benefits:

• Medical, dental, vision, and 401(k) benefits

Working Hours: Full-time, with a hybrid work arrangement (2 days/week in office) or fully remote for top performers

ASSUMPTION: The salary range provided is an estimate based on industry standards for a sales representative role with 2-5 years of experience in digital marketing sales.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• NorthPoint Search Group specializes in the direct hire, project, and temporary placement of professionals at all levels across various industries
• The company focuses on increasing productivity and reducing downtime by selecting game-changing executives for clients
• NorthPoint Search Group offers diverse specialty areas, including Accounting & Finance, Manufacturing, Sales, Legal, Information Technology, and more

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group's focus on diverse specialty areas and industries may provide opportunities for career growth and exposure to various sectors.

📊 Role Analysis

Career Level: Mid-level sales role with potential for growth into a leadership position

Reporting Structure: This role reports directly to the leadership team and works closely with them to refine sales processes and potentially build a team

Work Arrangement: Hybrid (2 days/week in office) or fully remote for top performers

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Exposure to various industries and specialty areas within the company
• Opportunity to build and lead a team

ASSUMPTION: The role offers growth opportunities for the right candidate, with a potential path to leadership as the company expands its sales team.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week in office) or fully remote for top performers

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, Georgia 30009, US

Geographic Context:

• Atlanta, Georgia, offers a vibrant business environment with a strong presence of home service companies
• The office is located in Alpharetta, a suburb of Atlanta, with easy access to major highways and amenities
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with a hybrid work arrangement (2 days/week in office) or fully remote for top performers

ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the leadership team to discuss sales strategies and cultural fit
• Final interview or offer discussion

Key Assessment Areas:

• Sales skills and experience in digital marketing sales
• Networking and prospecting abilities
• Communication and relationship-building skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your sales experience, particularly in digital marketing and agency settings
• Demonstrate your understanding of the home services industry and its unique challenges
• Showcase your networking and prospecting skills through specific examples
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Sales, Digital Marketing, Networking, Prospecting, Closing Deals, Communication, Relationship Building, Strategic Thinking, Home Services, SEO, Web Optimization

ASSUMPTION: The application process may involve assessments of sales skills, industry knowledge, and cultural fit, with a focus on the candidate's ability to generate leads and close deals in the home services sector.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Sales enablement tools (e.g., SalesLoft, Outreach, or SalesHandy)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot Marketing)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The role may require the use of various sales tools and technologies to effectively manage leads, communicate with clients, and track progress.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Results-driven
• Collaboration
• Continuous learning

Work Style:

• Self-motivated and independent
• Strategic and proactive
• Strong communication and relationship-building skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of successfully closing deals in digital marketing sales?
• Are you comfortable working independently and managing your own pipeline?
• Do you have strong networking and prospecting skills, particularly in the home services industry?
• Are you open to feedback and willing to adapt your sales strategies as needed?

ASSUMPTION: NorthPoint Search Group values candidates who are self-motivated, strategic, and results-driven, with strong communication and relationship-building skills.

⚠️ Potential Challenges

• Competition in the home services industry may be high, requiring strong networking and prospecting skills to stand out
• The role may involve cold outreach and building relationships with busy executives, which can be challenging
• As a hybrid role, balancing remote work and in-office collaboration may require strong time management and communication skills
• The company's focus on diverse specialty areas and industries may present unique challenges in understanding and addressing the specific needs of each sector

ASSUMPTION: The role presents unique challenges that require strong sales skills, industry knowledge, and adaptability to succeed.

📈 Similar Roles Comparison

• This role is similar to other sales representative positions in digital marketing agencies, but with a focus on the home services industry
• Unlike other sales roles, this position requires a strong understanding of SEO and web optimization services
• Career paths in this role may include growth into a leadership position as the sales team expands

ASSUMPTION: The role offers unique opportunities and challenges compared to other sales positions, with a focus on the home services industry and potential growth into a leadership role.

📝 Sample Projects

• Developing and executing a sales strategy to target HVAC companies in the Atlanta metro area
• Building a strong network of home service business owners through targeted outreach and relationship-building
• Creating and delivering tailored presentations to demonstrate the value of Octane's high-performance websites and SEO services

ASSUMPTION: Sample projects in this role may involve developing and executing sales strategies, building networks, and communicating the value of the company's services to potential clients in the home services industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its sales team?
• What are the most successful sales strategies for targeting home service businesses in the current market?
• How does the company measure and evaluate sales performance?
• What are the opportunities for career growth and advancement within the sales team?

ASSUMPTION: Key questions to ask during the interview should focus on the role's priorities, the company's support for sales team growth, sales strategies, performance evaluation, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience, particularly in digital marketing and agency settings
• Prepare examples of your networking and prospecting skills, as well as your ability to close deals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.