Sales Representative – Digital Marketing (Home Services Industry)

📌 Core Information

🔹 Job Title: Sales Representative – Digital Marketing (Home Services Industry)

🔹 Company: Staff Financial Group

🔹 Location: Atlanta, Georgia, United States (Hybrid or Remote)

🔹 Job Type: Full-Time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Atlanta-based) or Remote (top performers)

🚀 Job Overview

Key aspects of this role include:

• Proactively engaging with presidents and CEOs of home service businesses to sell web optimization services
• Leveraging a proven process to improve search engine rankings for clients
• Building and leveraging a strong professional network to generate leads
• Working in a fast-paced environment with growth opportunities

ASSUMPTION: This role requires a proactive sales approach, strong communication skills, and a solid understanding of digital marketing to effectively sell our services and drive new client acquisition.

📋 Key Responsibilities

✅ Identify and engage potential clients in the home services industry

✅ Build and leverage a strong professional network to generate leads

✅ Effectively communicate the value of our high-performance websites and SEO services

✅ Develop and execute sales strategies to drive revenue growth

✅ Work closely with leadership to refine sales processes and potentially build a team

ASSUMPTION: The role involves a significant amount of outreach, networking, and relationship-building, with a focus on closing deals and meeting sales targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record in digital marketing sales, preferably within an agency setting

Required Skills:

• Excellent communication and relationship-building skills
• Self-motivated and strategic, capable of working independently
• Proven ability to close deals and meet sales targets
• Strong network or book of business in the home services industry (a plus)

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Familiarity with the home services industry
• Strong presentation and negotiation skills

ASSUMPTION: Candidates should have a solid background in digital marketing sales and a strong network or book of business in the home services industry to excel in this role.

💰 Compensation & Benefits

Salary Range: $60,000 base salary plus performance-based incentives, with a first-year OTE of $140,000

Benefits:

• Medical, dental, vision, and 401(k) benefits
• Flexible, hybrid, and remote-friendly work environment
• Strong growth opportunities within the company

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is competitive for the industry and experience level, with additional incentives based on performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in financial and accounting roles

Company Size: 11-50 employees, offering a supportive culture and strong growth opportunities

Founded: 2003, with headquarters in Atlanta, Georgia

Company Description:

• Staff Financial Group is a recognized leader in the industry, placing highly qualified professionals with organizations ranging from Public Accounting, Privately Held, Pre-IPO, and FORTUNE 500 companies
• The company offers temporary, temp-to-hire, direct hire, and project/staff augmentation services
• Staff Financial Group is an equal opportunity employer, committed to diversity and inclusion

Company Specialties:

• Atlanta Accounting and Finance Recruiting
• Atlanta Tax Recruiting Firm
• Atlanta Accounting Recruiter
• Atlanta Audit Recruiting Firm
• Atlanta Accounting Temps
• Atlanta Financial Staffing
• Atlanta Finance Recruiter
• Atlanta Financial Recruiting

Company Website: http://www.stafffinancial.com

ASSUMPTION: Staff Financial Group's expertise in financial and accounting recruitment may provide valuable insights into the company's culture and approach to business.

📊 Role Analysis

Career Level: Mid-level to senior sales role, with potential for growth into a leadership position

Reporting Structure: The role reports directly to the leadership team, with the potential to build and manage a sales team

Work Arrangement: Hybrid (Atlanta-based) or Remote (top performers), with a flexible work environment

Growth Opportunities:

• Potential to grow into a leadership role as the sales team expands
• Opportunities to refine and improve sales processes
• Prospects for career advancement within the company

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's sales strategy and team structure.

🌍 Location & Work Environment

Office Type: Hybrid, with a convenient location at The Battery in Atlanta

Office Location(s): Atlanta, Georgia, United States

Geographic Context:

• Atlanta is a major metropolitan area with a diverse economy and a thriving job market
• The Battery is a popular mixed-use development with numerous amenities and entertainment options
• The office environment is flexible, supportive, and remote-friendly

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The hybrid work arrangement and convenient office location provide a good balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth interview with the leadership team to discuss sales strategy and approach
• Final interview or presentation to discuss the role's fit within the company's long-term goals

Key Assessment Areas:

• Sales experience and track record
• Understanding of digital marketing and SEO services
• Communication and relationship-building skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales experience and digital marketing skills
• Prepare examples of successful sales strategies and client engagement approaches
• Research the company and industry to demonstrate your understanding of the role and market

ATS Keywords: Sales, Digital Marketing, Networking, Prospecting, Closing Deals, Communication, Relationship Building, Strategic Thinking, Home Services Industry, SEO Services, Sales Strategies

ASSUMPTION: The interview process will focus on assessing the candidate's sales experience, digital marketing knowledge, and cultural fit, with a strong emphasis on communication and relationship-building skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., LinkedIn Sales Navigator, DiscoverOrg)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of various sales and project management tools, with a focus on CRM software for client relationship management and sales tracking.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Service
• Innovation
• Collaboration

Work Style:

• Proactive and self-motivated
• Strategic and results-driven
• Strong communication and relationship-building skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record in digital marketing sales, with a strong network or book of business in the home services industry?
• Are you comfortable working independently and proactively engaging with potential clients?
• Do you align with the company's values, particularly in terms of integrity, expertise, and service?

ASSUMPTION: Candidates should possess strong communication and relationship-building skills, be proactive and self-motivated, and align with the company's values to thrive in this role.

⚠️ Potential Challenges

• Competition in the digital marketing and SEO services market
• Building a strong network and book of business in the home services industry
• Adapting to a fast-paced and dynamic work environment
• Balancing the demands of sales and client engagement with internal processes and team collaboration

ASSUMPTION: The role presents challenges related to market competition, network building, and adapting to a fast-paced work environment, but offers strong growth opportunities for the right candidate.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on selling digital marketing and SEO services specifically tailored to the home services industry
• Candidates should have a strong understanding of digital marketing and SEO services, as well as experience in sales and relationship-building
• This role offers growth opportunities within a specialized and focused sales environment

ASSUMPTION: This role is unique in its focus on the home services industry and digital marketing services, requiring candidates with specialized knowledge and experience.

📝 Sample Projects

• Developing and executing a sales strategy to engage with HVAC, plumbing, and other home service companies
• Building and leveraging a strong professional network to generate leads and close deals
• Collaborating with leadership to refine sales processes and potentially build a sales team

ASSUMPTION: The role involves a range of sales-related projects, from strategic planning and execution to network building and team development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its sales team?
• What are the most successful sales strategies and approaches used by the current sales team?
• How does the company measure and track sales performance and success?
• What are the long-term goals for the sales team and the company's expansion into the home services industry?

ASSUMPTION: Candidates should ask thoughtful and strategic questions about the role, the company's sales approach, and its long-term goals to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant sales experience and digital marketing skills
• Prepare examples of successful sales strategies and client engagement approaches
• Research the company and industry to demonstrate your understanding of the role and market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.