SBS - Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting top-tier brands to grow with Amazon by identifying and improving key customer inputs for growth
• Working cross-functionally with category management teams to create marketing calendars based on vendor objectives
• Helping brands leverage Amazon's tools and programs to enhance their business performance
• Ensuring continuous availability of products and maintaining high-quality catalog content

ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Building selection: Identify selection gaps and ensure all relevant selection is present on Amazon

✅ Demand generation: Responsible for demand generation, including creating marketing calendars based on vendor objectives

✅ Business advice: Support brand participation in Amazon programs

✅ Availability: Ensure continuous availability of products

✅ Catalogue quality: Ensure the best input from brands is updated for the customer interface on Amazon detail pages

ASSUMPTION: This role requires a strong understanding of brand management principles, as well as the ability to analyze data and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 1+ years of account management, project, or program management experience

Required Skills:

• Analytical skills using tools such as Google Analytics, SQL, or HTML
• Strong communication and interpersonal skills
• Ability to work effectively with cross-functional teams
• Proven problem-solving skills

Preferred Skills:

• Master's degree in management, business administration, economics, engineering, or marketing
• Experience in process improvement, financial analysis, retail buying, product/project management, marketing, business development, consulting, negotiation, or supply chain

ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience is also acceptable for this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in 1994, but the specific founding date for this role's location is not provided)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce and online retail
• Technology and innovation
• Customer experience and satisfaction

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, global company with a strong focus on innovation, customer experience, and operational excellence.

📊 Role Analysis

Career Level: Entry-level to mid-level (Based on experience requirements)

Reporting Structure: This role may report to a Brand Manager or Category Manager

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential career progression to Brand Manager or Category Manager roles
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The city has a tropical savanna climate, with warm and humid weather throughout the year
• Bengaluru is well-connected by air, rail, and road, with Bengaluru International Airport serving the city

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and customer-centricity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with a senior leader or panel

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with Amazon's leadership principles
• Brand management knowledge and experience

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
• Tailor your cover letter to the specific role and company, explaining why you are a good fit for the position
• Prepare for behavioral and situational interview questions, using the STAR method (Situation, Task, Action, Result)

ATS Keywords: Brand Management, Account Management, Project Management, Demand Generation, Business Advice, Catalogue Quality, Amazon, E-commerce

ASSUMPTION: The application process may vary depending on the specific role and location, but typically involves multiple rounds of interviews and assessments.

🛠️ Tools & Technologies

• Amazon's proprietary tools and platforms (e.g., Amazon Seller Central, Amazon Vendor Central)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• SQL or other database management systems
• HTML or other web development languages (as needed)

ASSUMPTION: The specific tools and technologies used may vary depending on the role and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do I have a strong passion for customer-centricity and a desire to innovate and improve?
• Am I comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do I have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: Amazon's company culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration and continuous improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
• Collaborating with cross-functional teams may require strong communication and interpersonal skills
• Analyzing large datasets and making data-driven decisions may require strong analytical skills and attention to detail
• Working with top-tiered brands may require strong negotiation and persuasion skills

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that require strong skills and adaptability.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position may have a stronger focus on demand generation and business advice
• In the e-commerce and retail industry, this role may require more frequent interaction with vendors and brands
• Career progression in this role may follow a similar path to other brand management roles, with opportunities to advance to Brand Manager or Category Manager positions

ASSUMPTION: While this role shares similarities with other brand management positions, it also has unique aspects that set it apart within the e-commerce and retail industry.

📝 Sample Projects

• Developing and executing a marketing calendar for a top-tiered brand to drive sales and customer engagement
• Analyzing brand performance data to identify gaps and opportunities for improvement, and implementing data-driven strategies to address them
• Collaborating with cross-functional teams to launch a new product or program, ensuring brand alignment and customer-centricity

ASSUMPTION: These sample projects illustrate the types of initiatives an Assistant Brand Manager might work on, showcasing the role's focus on data-driven decision-making, collaboration, and customer-centricity.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the growth and development of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Amazon measure success for this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's expectations and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements
• Write a cover letter explaining why you are a good fit for the Assistant Brand Manager role at Amazon
• Prepare for behavioral and situational interview questions using the STAR method (Situation, Task, Action, Result)
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.