- Job Title: Assistant Brand Manager, Amazon
- Company: Amazon
- Location: Bengaluru, Karnataka, India
- Job Type: On-site
- Category: E-commerce & Retail
- Date Posted: May 6, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Collaborating with top-tiered brands to grow with Amazon
- Identifying and improving key customer inputs for growth such as content, marketing, and stock availability
- Leveraging Amazon's tools and programs to enhance brand performance
- Building and maintaining strong brand relationships
- Working in a fast-paced, entrepreneurial environment
ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the work environment is dynamic and fast-paced.
π Key Responsibilities
- Building Selection: Identify selection gaps and ensure all relevant products are listed on Amazon.
- Demand Generation: Create and execute marketing strategies to drive brand demand.
- Business Advice: Support brand participation in Amazon programs and initiatives.
- Availability: Ensure continuous product availability to meet customer demand.
- Catalogue Quality: Maintain high-quality product listings by updating images, descriptions, and other details.
ASSUMPTION: The ideal candidate should be comfortable working with data and analytics to inform decision-making and strategy.
π― Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field.
- Experience: 2-5 years of experience in brand management, marketing, or a related role.
- Required Skills:
- Strong analytical skills
- Excellent communication skills
- Proven ability to build and maintain brand relationships
- Experience with online selling and product cycles
- Proficiency in Microsoft Office Suite
- Preferred Skills:
- Experience with Amazon's tools and platforms
- Fluency in English and local language(s)
- Knowledge of the local market and consumer behavior
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Amazon's business.
π° Compensation & Benefits
- Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards)
- Benefits:
- Competitive health benefits
- Employee discount on Amazon products
- Opportunities for professional growth and development
- Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility based on business needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Bengaluru.
π Applicant Insights
π Company Context
- Industry: E-commerce & Retail
- Company Size: 10,001+ employees
- Founded: 1994 (in the U.S.)
- Company Description: Amazon is a global e-commerce and technology company that focuses on customer obsession, passion for invention, operational excellence, and long-term thinking. It offers a wide range of products and services, including e-commerce, digital content and streaming, and cloud computing.
- Company Specialties: E-commerce, Retail, Operations, and Internet
π Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Brand Manager.
- Work Arrangement: On-site, full-time
- Growth Opportunities: Potential career progression into senior brand management roles or other areas within Amazon's business.
ASSUMPTION: Given Amazon's size and diverse business, there are numerous opportunities for career growth and development.
π Location & Work Environment
- Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity.
- Office Location: Bengaluru, Karnataka, India
- Geographic Context: Bengaluru is a major tech hub with a vibrant culture, diverse population, and a cost of living that is generally lower than other major Indian cities.
- Work Schedule: Standard office hours with flexibility based on business needs.
ASSUMPTION: The work environment is likely to be fast-paced, dynamic, and collaborative, with a strong focus on results and innovation.
πΌ Interview & Application Insights
- Typical Process: Online application β Phone/Video screen β On-site interview β Final decision
- Key Assessment Areas: Problem-solving skills, analytical thinking, communication skills, cultural fit, and passion for the role.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Showcase your understanding of Amazon's business and the brand management role.
- Prepare examples of your past achievements in brand management or related fields.
π οΈ Tools & Technologies
- Amazon's proprietary tools and platforms (e.g., Amazon Seller Central, Amazon Brand Registry)
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
π Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, operational excellence, long-term thinking, and ownership.
- Work Style: Fast-paced, collaborative, data-driven, and results-oriented.
- Self-Assessment Questions:
- How do you demonstrate customer obsession in your work?
- Can you provide an example of a time when you had to make a difficult decision with limited information?
- How do you stay organized and manage your time in a fast-paced environment?
β οΈ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- Building and maintaining strong brand relationships can be challenging, as brands may have different priorities and expectations.
- The work environment is dynamic and fast-paced, which may be overwhelming for some candidates.
π Similar Roles Comparison
- Brand Manager (FMCG): This role focuses on managing brands within the fast-moving consumer goods (FMCG) industry, with a focus on product development, marketing, and sales. The main difference is the industry and product focus.
- Product Manager (Tech): This role involves managing the entire product lifecycle, from concept to launch, within the technology industry. The main difference is the industry and the focus on product development and launch.
- Marketing Manager: This role is responsible for planning, executing, and monitoring marketing campaigns to promote a brand or product. The main difference is the focus on marketing campaigns rather than brand management.
π Sample Projects
- Developing and executing a marketing campaign to launch a new product line for a brand.
- Conducting market research to identify trends and opportunities for a brand.
- Collaborating with cross-functional teams to improve the customer experience for a brand.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Amazon support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does Amazon approach working with brands to ensure their success on the platform?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.amazon.jobs/en/jobs/2974549).
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare examples of your past achievements in brand management or related fields.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
