SBS -Assistant Brand Manager, Amazon

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Amazon

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing brand relationships with top-tiered brands
• Identifying selection gaps and improving key customer inputs for growth
• Leveraging Amazon's tools and programs to drive business growth
• Collaborating with cross-functional teams to create marketing strategies
• Ensuring continuous product availability and high-quality catalog content

ASSUMPTION: This role requires a strong understanding of brand management, online selling, and product cycle planning. It also demands excellent communication skills and the ability to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Building and maintaining strong relationships with top-tiered brands

✅ Identifying selection gaps and tracking brand's offline catalog for Amazon presence

✅ Creating and executing marketing calendars based on vendor objectives

✅ Supporting brand participation in Amazon programs

✅ Ensuring continuous product availability and high-quality catalog content

ASSUMPTION: The role may involve occasional travel to meet with brands and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Proven track record in building and maintaining brand relationships
• Strong analytical skills and data-driven decision-making abilities
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced, dynamic environment
• Proficient in Microsoft Office Suite and other relevant tools

Preferred Skills:

• Experience with Amazon's tools and programs
• Fluency in multiple languages
• Knowledge of the Indian market and consumer behavior

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the company and the job responsibilities.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous paid time off and parental leave
• Employee discounts on Amazon products and services
• Opportunities for professional development and career growth

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for occasional overtime or weekend work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Global); Large-scale operations with a strong focus on innovation and customer-centricity

Founded: 1994 (as an online bookstore); Launched Amazon India in 2013

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company offers a wide range of products and services, including e-commerce, digital streaming, cloud computing, and artificial intelligence
• Amazon India operates as a fully-owned subsidiary of Amazon.com Inc.

Company Specialties:

• E-commerce platform development and operation
• Retail and logistics management
• Digital content creation and distribution
• Cloud computing and artificial intelligence

Company Website: Amazon India

ASSUMPTION: Amazon India operates as a significant player in the Indian e-commerce market, offering a wide range of products and services to Indian consumers.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager or Category Manager

Work Arrangement: On-site, with occasional remote work or travel as needed

Growth Opportunities:

• Potential career progression to Brand Manager, Senior Brand Manager, or other leadership roles
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the brand management function or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
• The city is known for its thriving technology industry and is often referred to as the "Silicon Valley of India"
• Bengaluru offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for occasional overtime or weekend work as needed)

ASSUMPTION: The work environment at Amazon India is dynamic, fast-paced, and highly collaborative, with a strong focus on innovation and customer-centricity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with hiring manager or panel
• Background check and offer extension

Key Assessment Areas:

• Brand management experience and skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Be ready to discuss your understanding of the Indian market and consumer behavior
• Demonstrate your ability to work effectively in a fast-paced, dynamic environment

ATS Keywords: Brand Management, Marketing, Online Selling, Product Cycle Planning, Customer-Centric, Amazon, India, Bengaluru

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on identifying candidates with relevant brand management experience and a strong cultural fit with Amazon's values and leadership principles.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Amazon's proprietary tools and platforms (e.g., Amazon Seller Central, Amazon Vendor Central)
• Data analysis and visualization tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects the Assistant Brand Manager is working on.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Owners Mindset
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality
• Earn Trust

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-centric and focused on delivering results
• Continuously learning and adapting

Self-Assessment Questions:

• Do I have a proven track record of building and maintaining brand relationships?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have strong analytical and problem-solving skills?
• Am I able to work effectively with both internal teams and external partners?
• Do I share Amazon's commitment to customer obsession and operational excellence?

ASSUMPTION: Cultural fit is a critical aspect of the hiring process at Amazon, with a strong focus on identifying candidates who align with the company's values and leadership principles.

⚠️ Potential Challenges

• Managing multiple brand relationships and priorities simultaneously
• Keeping up with the fast-paced nature of the e-commerce industry and Amazon's continuous innovation
• Occasional travel and remote work, which may require flexibility and adaptability
• Working with a diverse range of internal teams and external partners, each with their own priorities and expectations

ASSUMPTION: The Assistant Brand Manager role at Amazon India presents a unique set of challenges and opportunities, requiring a high degree of adaptability, strong communication skills, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to traditional brand management roles, this position offers a greater focus on online selling and leveraging digital platforms to drive brand growth
• Unlike some brand management roles, this position requires a strong understanding of Amazon's proprietary tools and platforms
• Career progression in this role may follow a different path than in traditional brand management, with opportunities to specialize in e-commerce and digital marketing

ASSUMPTION: While this role shares many similarities with traditional brand management positions, it also presents unique opportunities and challenges specific to the e-commerce industry and Amazon's business model.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line for a top-tiered brand on Amazon India
• Conducting a comprehensive audit of a brand's offline catalog to ensure all relevant products are present on Amazon India
• Collaborating with the category management team to create a marketing calendar based on a vendor's objectives and Amazon's promotional opportunities

ASSUMPTION: The specific projects an Assistant Brand Manager at Amazon India works on will vary depending on the brands they are managing and the team's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role fit into Amazon India's overall brand management strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon India support the professional development and growth of its employees?
• What are the key challenges facing the brand management function at Amazon India, and how can this role help address them?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Research Amazon India's business and the Indian e-commerce market to demonstrate your understanding of the context
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.