SBS - Assistant Brand Manager, IN Consumables

📌 Core Information

🔹 Job Title: Assistant Brand Manager, IN Consumables

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing brand relationships with top-tiered brands
• Identifying and improving key customer inputs for brand growth, such as content, marketing, and stock availability
• Leveraging Amazon's tools and programs to enhance business inputs
• Collaborating with cross-functional teams to create marketing strategies and plans

ASSUMPTION: This role requires a high level of self-motivation, initiative, and the ability to work independently in a fast-paced environment.

📋 Key Responsibilities

✅ Building selection: Identify selection gaps and track brand's offline catalogue to ensure all relevant selection is present on Amazon

✅ Demand generation: Responsible for demand generation, including creating a marketing calendar based on vendor's objectives

✅ Business Advice: Support brand participation in Amazon programs

✅ Availability: Ensure continuous availability of products

✅ Catalogue Quality on Amazon: Ensure the best input from the brand is updated for the customer interface on Amazon Detail Pages

ASSUMPTION: This role may require occasional travel to meet with brands and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related field

Required Skills:

• Proven track record in building brand relationships
• Strong analytical skills
• Excellent communication and interpersonal skills
• Ability to plan and forecast
• Data-driven decision-making

Preferred Skills:

• Experience in online selling and product cycles
• Fluency in English and local language

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Suite is preferred but not required.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and global presence offer employees extensive growth opportunities and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Brand Manager

Work Arrangement: On-site, with occasional remote work for meetings and events

Growth Opportunities:

• Potential career progression to Senior Brand Manager or other leadership roles
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop skills in brand management and e-commerce.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India
• The city offers a mix of traditional Indian culture and modern urban living
• Bengaluru has a tropical savanna climate, with moderate weather throughout the year

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: Bengaluru's vibrant tech industry and cultural scene make it an attractive location for professionals in the field of e-commerce and brand management.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Brand Manager and other team members
• Final round with the Director of Brand Management

Key Assessment Areas:

• Brand management skills and experience
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your brand management experience and achievements
• Demonstrate your understanding of Amazon's business and industry trends

ATS Keywords: Brand Management, Brand Relationships, Analytical Skills, Planning, Forecasting, Demand Generation, Catalogue Quality, Business Advice, Product Availability, Communication, Entrepreneurial Mindset, Ownership, Results Driven, Fast-Paced Environment, Marketing, Data-Driven Decisions

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Suite
• Amazon's proprietary tools and platforms
• Project management software (e.g., Asana, JIRA)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Suite is preferred but not required. Training will be provided for Amazon's proprietary tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• How have you demonstrated customer obsession in your previous roles?
• Can you provide an example of a time when you identified a selection gap and successfully addressed it?
• How do you stay organized and manage your time in a fast-paced environment?

ASSUMPTION: Amazon's culture values innovation, collaboration, and a customer-centric mindset. Candidates who demonstrate these qualities and align with Amazon's leadership principles will be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple brands and priorities simultaneously
• Working with diverse teams and stakeholders, both internally and externally
• Keeping up with the fast-paced nature of the e-commerce industry and Amazon's continuous evolution
• Occasional travel requirements

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a unique focus on e-commerce and working directly with top-tiered brands
• Amazon's size and global presence provide extensive opportunities for career growth and development
• This role requires a higher level of ownership and independent decision-making compared to entry-level brand management positions

ASSUMPTION: This role offers a unique blend of brand management experience and exposure to the fast-paced e-commerce industry.

📝 Sample Projects

• Developing and executing a marketing plan to launch a new product line for a major brand
• Conducting a comprehensive audit of a brand's Amazon presence and implementing improvements to increase sales and customer satisfaction
• Collaborating with the category management team to create a marketing calendar based on vendor objectives and seasonal trends

ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives that an Assistant Brand Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within Amazon, such as category management and vendor management?
• What opportunities are there for professional development and growth within this role and the brand management team?
• How does Amazon support work-life balance for its employees?
• What are the most rewarding aspects of working as an Assistant Brand Manager at Amazon?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your brand management experience and achievements
• Demonstrate your understanding of Amazon's business and industry trends
• Follow up with the hiring team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.