π Core Information
πΉ Job Title: SBS Assistant Brand Manager, India Consumables
πΉ Company: Amazon
πΉ Location: Bengaluru, Karnataka, India
πΉ Job Type: On-site
πΉ Category: Brand Management
πΉ Date Posted: April 29, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Working with top-tier brands to grow with Amazon
- Identifying and improving key customer inputs for growth
- Leveraging Amazon's tools and programs to enhance business inputs
- Collaborating with cross-functional teams to create marketing calendars
ASSUMPTION: This role requires a strong understanding of brand management, online selling, and product cycles. It also demands a high level of flexibility, results orientation, and analytical skills.
π Key Responsibilities
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Building selection: Identify selection gaps and ensure relevant selection is present on Amazon
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Demand generation: Create marketing calendars based on vendor objectives and drive demand for brands
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Business advice: Support brand participation in Amazon programs
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Availability: Ensure continuous availability of products
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Catalogue quality: Ensure best input from brands is updated for customer interface on Amazon Detail Pages
ASSUMPTION: The role requires a proactive approach to identify gaps and opportunities, and the ability to work effectively with both internal teams and external partners.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management, marketing, or a related field
Required Skills:
- Proven track record in building brand relationships
- Strong analytical skills
- Excellent communication skills
- Entrepreneurial mindset
- Ability to plan and forecast
- Results-oriented and self-starting
Preferred Skills:
- Experience in online selling and product cycles
- Fluency in English and local language
ASSUMPTION: The ideal candidate should have a proven track record in driving results and moving with speed to implement ideas in a fast-paced environment.
π° Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous paid time off
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility)
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
π Applicant Insights
π Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (Headquarters: Seattle, WA, USA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company aims to be Earth's most customer-centric company and is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon offers a dynamic and fast-paced work environment with opportunities for growth and innovation
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers a unique opportunity to gain experience in a large, dynamic organization with a strong focus on innovation and customer-centricity.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Brand Manager
Work Arrangement: On-site, full-time, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to Senior Brand Manager or other leadership roles within Amazon
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
π Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bengaluru, Karnataka, India
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture
- The city offers a mix of urban and green spaces, with numerous parks, gardens, and recreational facilities
- Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: Bengaluru offers a dynamic and vibrant work environment, with a rich cultural scene and ample opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Brand management skills and experience
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, decision-making abilities, and ability to work collaboratively with others
ATS Keywords: Brand management, brand relationships, demand generation, marketing calendar, Amazon programs, product availability, catalogue quality, brand input, customer interface, Amazon Detail Pages
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in a clear and concise manner.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily learned by candidates with relevant experience.
π Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-oriented and entrepreneurial
Self-Assessment Questions:
- Do you have a proven track record in building brand relationships and driving results?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who are a strong cultural fit for Amazon will demonstrate a passion for customer-centricity, a commitment to operational excellence, and a long-term focus on innovation and growth.
β οΈ Potential Challenges
- Working in a fast-paced, high-pressure environment with tight deadlines
- Managing multiple priorities and projects simultaneously
- Navigating a large, complex organization with numerous stakeholders
- Adapting to changes in the market and business priorities
ASSUMPTION: The role presents unique challenges that require a high level of adaptability, resilience, and strong project management skills.
π Similar Roles Comparison
- This role is similar to a Brand Manager or Brand Specialist role in other organizations, but with a focus on supporting top-tier brands to grow with Amazon
- Unlike other brand management roles, this position requires a strong understanding of Amazon's tools and programs and the ability to leverage them to enhance business inputs
- Career progression in this role may lead to senior brand management positions or other leadership roles within Amazon
ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a large, dynamic organization with a strong focus on innovation and customer-centricity.
π Sample Projects
- Developing and executing a marketing calendar for a top-tier brand to drive demand and increase sales
- Identifying selection gaps for a brand and working with the vendor to ensure all relevant products are present on Amazon
- Collaborating with the brand to improve the quality of product images and descriptions on Amazon Detail Pages
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the role, and provide a clear understanding of the day-to-day tasks and priorities.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within Amazon, such as category management and marketing?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Amazon support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant brand management experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, decision-making abilities, and ability to work collaboratively with others
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.