SBS- Assistant Brand Manager, Retail Category Management: A10X Program, IN Softlines

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Retail Category Management: A10X Program, IN Softlines

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working with top-tiered brands to grow with Amazon
• Identifying and improving key customer inputs for growth
• Leveraging Amazon's tools and programs to enhance business inputs
• Collaborating with cross-functional teams to drive results

ASSUMPTION: This role requires a high level of brand management experience and a strong understanding of online selling and product cycles.

📋 Key Responsibilities

✅ Building and maintaining brand relationships with top-tiered brands

✅ Identifying selection gaps and ensuring relevant selection is present on Amazon

✅ Creating and executing marketing calendars based on vendor objectives

✅ Supporting brand participation in Amazon programs

✅ Ensuring continuous availability of products

✅ Maintaining high-quality catalog input for customer interface on Amazon detail pages

ASSUMPTION: This role requires strong analytical skills, flexibility, and the ability to succeed in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, sales, or a related field

Required Skills:

• Proven track record in building brand relationships
• Strong analytical skills
• Excellent communication skills
• Entrepreneurial mindset
• Data-driven decision-making
• Ability to succeed in a fast-paced environment

Preferred Skills:

• Experience in online selling and product cycles
• Fluency in English and local language

ASSUMPTION: Fluency in English and the local language is preferred for effective communication with both internal teams and external vendors.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for 2-5 years of experience)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Maternity and paternity leave
• Employee discount

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bengaluru, India.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in 1994, but the e-commerce platform was launched in 1995)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform
• Cloud computing services (AWS)
• Digital streaming services (Prime Video, Music, etc.)
• Artificial intelligence and machine learning

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business segments offer numerous growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Manager, Retail Category Management: A10X Program, IN Softlines

Work Arrangement: On-site, full-time with flexible work arrangements

Growth Opportunities:

• Advancement to Senior Brand Manager or similar roles
• Expansion into other categories or business units within Amazon
• Development of leadership and management skills

ASSUMPTION: This role offers significant growth opportunities within Amazon's extensive e-commerce platform.

🌍 Location & Work Environment

Office Type: Corporate office with a casual dress code

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka
• It is known for its vibrant tech industry and is often referred to as the "Silicon Valley of India"
• The city offers a mix of traditional Indian culture and modern urban living

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM with a one-hour lunch break

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, fast-paced, and collaborative.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the brand management team
• Final round with the director or senior leadership

Key Assessment Areas:

• Brand management experience
• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit with Amazon's leadership principles

Application Tips:

• Highlight specific brand management experiences and achievements
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare for behavioral and situational interview questions focusing on brand management scenarios

ATS Keywords: Brand management, brand relationships, online selling, product cycles, customer inputs, marketing calendars, Amazon programs, catalog quality, availability

ASSUMPTION: Applicants should focus on demonstrating their brand management experience and relevant skills throughout the application and interview process.

🛠️ Tools & Technologies

• Amazon's proprietary brand management tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with Amazon's proprietary brand management tools is preferred, but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven decision-making
• Results-oriented and entrepreneurial

Self-Assessment Questions:

• Do you have a proven track record in building brand relationships?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong analytical skills and the ability to make data-driven decisions?
• Are you results-oriented and entrepreneurial?

ASSUMPTION: Applicants should assess their fit with Amazon's leadership principles and work style before applying.

⚠️ Potential Challenges

• Managing multiple brands and priorities simultaneously
• Working with vendors and internal teams across different time zones
• Keeping up with Amazon's fast-paced and ever-evolving business environment
• Meeting ambitious sales and growth targets

ASSUMPTION: These challenges are inherent in a fast-paced, dynamic role within a large e-commerce company like Amazon.

📈 Similar Roles Comparison

• Brand Manager vs. Assistant Brand Manager: Brand Manager roles typically have more strategic responsibilities and may oversee a team, while Assistant Brand Manager roles focus on day-to-day execution and support
• Amazon vs. other e-commerce platforms: Amazon's scale and diversity of products offer unique opportunities and challenges compared to other e-commerce platforms
• Retail Category Management vs. other brand management roles: Retail Category Management roles focus on driving sales and growth within specific product categories, while other brand management roles may have broader or more strategic responsibilities

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions within and outside Amazon.

📝 Sample Projects

• Developing and executing a marketing calendar for a top-tiered brand to drive sales during a key seasonal event
• Identifying selection gaps for a brand and working with the vendor to address them, resulting in a 20% increase in sales
• Collaborating with the catalog team to improve product descriptions and images for a brand, leading to a 15% increase in conversion rate

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and impact of the Assistant Brand Manager, Retail Category Management: A10X Program, IN Softlines role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall brand management strategy for the A10X Program, IN Softlines category?
• What are the most challenging aspects of working with top-tiered brands, and how can I best prepare for them?
• How does Amazon support the professional development and growth of its brand management team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare for behavioral and situational interview questions focusing on brand management scenarios
• Research Amazon's brand management strategies and the A10X Program, IN Softlines category to demonstrate your interest and understanding
• Follow up with the hiring manager one week after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.