SBS- Brand Manager, GL CE - Audio

📌 Core Information

🔹 Job Title: Brand Manager, GL CE - Audio

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and owning strategies for top vendor relationships in the Consumer Electronics category
• Managing category profitability and improving customer experience
• Establishing and maintaining strong vendor partnerships
• Driving new product launches and additions in the category

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent vendor management and negotiation skills. The ideal candidate will have a deep understanding of the Consumer Electronics market and a passion for creating a world-class shopping experience.

📋 Key Responsibilities

✅ Define strategies to deliver best-in-class customer experience while delivering sustainable growth in the category

✅ Develop knowledge of supply/demand trends and success drivers of your category

✅ Establish relationships and negotiate agreements/deals with leading manufacturers and brands. Drive new product launches and additions in the category

✅ Collaborate with Sellers and merchandising teams on promotions and marketing initiatives and coordinate with the Merchandising team to execute these activities

✅ Collaborate with program/product teams to drive category objectives

✅ Participate in day-to-day operational aspects of the category, including gathering and addressing customer feedback, business improvement initiatives

✅ Be an ambassador within the industry and continuously enhance our position

ASSUMPTION: This role involves a mix of strategic planning, operational management, and stakeholder communication. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, category management, or a related role within the Consumer Electronics industry

Required Skills:

• Analytical Skills
• Business Judgment
• Vendor Management
• Negotiation Skills
• Strategic Thinking
• Business Analytics
• Customer Experience
• Product Launches
• Collaboration
• Promotions
• Marketing Initiatives
• Operational Management
• Customer Feedback
• Business Improvement
• Industry Knowledge
• Leadership Presence
• Communication Skills

Preferred Skills:

• Experience with Amazon's internal tools and systems
• Fluency in additional languages (e.g., Hindi, Tamil)

ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio may be considered in lieu of formal education. Fluency in English is essential, and additional language skills are a plus.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,000+ employees (Large enterprise)

Founded: 1994 (Amazon India established in 2004)

Company Description:

• Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon India offers a wide range of products and services, including electronics, fashion, home essentials, and groceries
• Amazon is committed to innovation, customer obsession, and operational excellence

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (AWS)
• Digital streaming and entertainment (Prime Video, Prime Music)
• Artificial intelligence and machine learning (Alexa, Echo)

Company Website: https://www.amazon.in/

ASSUMPTION: Amazon is a large, established company with a strong global presence. The Indian market is a significant focus for the company, with a wide range of products and services offered through the Amazon India platform.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Category Manager for Consumer Electronics

Work Arrangement: On-site, full-time position with occasional flexibility for remote work

Growth Opportunities:

• Progression to senior brand manager or category manager roles
• Expansion into other categories or product lines within Consumer Electronics
• Potential to work on cross-functional projects or special initiatives

ASSUMPTION: This role offers opportunities for career growth and development within the Consumer Electronics category and potentially across other categories or functions within Amazon.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan workstations and dedicated meeting rooms

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest city in India
• The city is known for its thriving tech industry, with many multinational corporations having their offices here
• Bengaluru offers a mix of urban and green spaces, with numerous parks, gardens, and recreational facilities

Work Schedule: Standard work hours are Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional overtime as needed

ASSUMPTION: The Bengaluru office provides a modern, collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the category manager and other team members
• Final round interview with the director or senior manager

Key Assessment Areas:

• Analytical and problem-solving skills
• Strategic thinking and business acumen
• Vendor management and negotiation skills
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in brand management, category management, or related roles
• Demonstrate a strong understanding of the Consumer Electronics market and trends
• Showcase your ability to analyze data and make data-driven decisions
• Prepare examples of successful vendor negotiations and collaborations
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Brand Manager, Category Management, Consumer Electronics, Vendor Management, Negotiation Skills, Strategic Thinking, Business Judgment, Analytical Skills, Customer Experience, Product Launches, Marketing Initiatives, Operational Management, Business Improvement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical skills, strategic thinking, and vendor management experience. Demonstrating a strong understanding of the Consumer Electronics market and Amazon's business will be crucial for success.

🛠️ Tools & Technologies

• Amazon's internal tools and systems (e.g., A9, Vendor Central, Retail Analytics)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon's internal tools and systems is preferred, but not required. Candidates should have strong proficiency in Microsoft Office Suite and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on delivering results and driving growth
• Continuous learning and adaptation

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Describe a time when you had to make a difficult decision based on data. What was the outcome?
• How do you approach building and maintaining strong vendor relationships?

ASSUMPTION: Amazon places a strong emphasis on cultural fit and alignment with its leadership principles. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing a large portfolio of vendor relationships and negotiating complex deals
• Balancing short-term priorities with long-term strategic goals
• Operating in a fast-paced, dynamic environment with frequent changes and priorities
• Addressing customer feedback and improving the customer experience continuously

ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage a large portfolio of vendor relationships, balance short-term and long-term priorities, and operate in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position focuses more on category management and vendor relationships
• Within Amazon, this role is similar to other brand manager or category manager positions but may have a more significant focus on the Consumer Electronics category
• Career progression in this role may lead to senior brand manager or category manager positions, with potential expansion into other categories or product lines

ASSUMPTION: This role offers a unique blend of brand management, category management, and vendor relationship management. Candidates should have relevant experience in these areas and be prepared to manage a large portfolio of vendor relationships.

📝 Sample Projects

• Developing and executing a strategic plan to launch a new product line in the Consumer Electronics category
• Negotiating a complex deal with a major vendor to improve product offerings and pricing for customers
• Analyzing customer feedback and market trends to identify opportunities for category growth and improvement

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and vendor management skills required for success in this role. Candidates should be prepared to discuss their relevant experience and achievements in these areas during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within Amazon, such as Merchandising, Program Management, and Product Development?
• What opportunities are there for growth and development within this role and within Amazon?
• How does Amazon support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions help candidates better understand the role's priorities, collaboration opportunities, growth potential, work-life balance, and challenges. Asking thoughtful questions demonstrates engagement and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and skills for this role, such as brand management, category management, vendor management, and negotiation skills
• Tailor your cover letter to explain your interest in this specific role and company, and how your background and skills make you a strong fit
• Prepare examples of successful vendor negotiations, collaborations, and data-driven decisions to discuss during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.