SBS- Brand Manager, GL CE - Audio

📌 Core Information

🔹 Job Title: Brand Manager, GL CE - Audio

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and owning strategies for top vendor relationships in the Consumer Electronics category, with a focus on Audio products.
• Managing category profitability and improving customer experience through strategic planning and execution.
• Establishing and maintaining strong vendor partnerships, driving new product launches, and collaborating with cross-functional teams.
• Analyzing market trends, customer feedback, and business performance to inform decision-making and improve category performance.

ASSUMPTION: This role requires a strong understanding of the Consumer Electronics market, particularly in the Audio category, as well as excellent analytical, negotiation, and communication skills.

📋 Key Responsibilities

✅ Define strategies to deliver best-in-class customer experience while driving sustainable growth in the Audio category.

✅ Develop knowledge of supply/demand trends and success drivers of the Audio category.

✅ Establish relationships and negotiate agreements/deals with leading Audio manufacturers and brands to drive new product launches and additions in the category.

✅ Collaborate with Sellers and merchandising teams on promotions and marketing initiatives, and coordinate with the Merchandising team to execute these activities.

✅ Collaborate with program/product teams to drive category objectives and participate in day-to-day operational aspects of the category, including gathering and addressing customer feedback, and business improvement initiatives.

✅ Be an ambassador within the industry and continuously enhance Amazon's position in the Audio category.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various internal and external stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, category management, or a related role within the Consumer Electronics industry

Required Skills:

• Strong analytical skills and business acumen
• Excellent negotiation and communication skills
• Proven ability to develop and execute strategic plans
• Experience in vendor management and relationship building
• Familiarity with the Consumer Electronics market, particularly in the Audio category

Preferred Skills:

• Experience with Amazon's internal systems and tools
• Fluency in English and local language(s)
• Experience working with cross-functional teams

ASSUMPTION: Candidates with experience in the Consumer Electronics industry and a strong understanding of the Audio category will be particularly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Employee discounts on Amazon products and services
• Opportunities for professional growth and development

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Technology

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon was founded in 1994, and Amazon India was launched in 2013)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
• Amazon India is a subsidiary of Amazon.com Inc., offering a wide range of products and services to Indian customers.
• Amazon is known for its customer-centric approach, operational excellence, and commitment to innovation.

Company Specialties:

• E-commerce platform and services
• Cloud computing and infrastructure services (Amazon Web Services)
• Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)

Company Website: Amazon India

ASSUMPTION: Working at Amazon India offers opportunities to collaborate with a diverse, global team and contribute to the company's mission to be Earth's most customer-centric company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Category Manager for Consumer Electronics, with a dotted line to the Vendor Management team.

Work Arrangement: On-site, with occasional remote work or hybrid arrangements possible for some tasks.

Growth Opportunities:

• Progression to senior brand manager or category manager roles within Amazon India or other Amazon subsidiaries worldwide.
• Expansion into related roles within Amazon's Consumer Electronics, Vendor Management, or other relevant teams.
• Opportunities to work on high-impact projects and initiatives, driving business growth and innovation.

ASSUMPTION: This role offers a strong platform for career growth and development within Amazon's Consumer Electronics category and the broader e-commerce industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces, meeting rooms, and breakout areas.

Office Location(s): Bengaluru, Karnataka, India (Amazon India's corporate office is located in Bengaluru)

Geographic Context:

• Bengaluru is the capital city of Karnataka, located in southern India.
• The city is known for its vibrant tech industry, with a large number of multinational corporations and startups based there.
• Bengaluru offers a mix of urban and cultural experiences, with numerous historical sites, museums, and entertainment options.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: Working in Bengaluru offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final round with the category manager or director

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Vendor management and negotiation skills
• Industry knowledge and category expertise

Application Tips:

• Highlight relevant experience in brand management, category management, or related roles within the Consumer Electronics industry.
• Demonstrate a strong understanding of the Audio category and market trends.
• Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications listed in the job description.

ATS Keywords: Brand Manager, Category Management, Consumer Electronics, Audio, Vendor Management, Negotiation, Strategic Planning, Market Analysis, Customer Experience, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as a strong focus on cultural fit and alignment with Amazon's leadership principles.

🛠️ Tools & Technologies

• Amazon's internal systems and tools (e.g., Amazon Retail Analytics, Amazon Vendor Central)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Amazon's internal systems and tools, as well as relevant industry-specific software, will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous learning
• Focus on delivering results and driving business impact

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Describe a time when you had to manage a difficult vendor relationship. How did you approach the situation, and what was the outcome?
• How do you stay up-to-date with market trends and customer preferences in the Audio category?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Amazon's leadership principles, a customer-centric mindset, and a proactive approach to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple vendor relationships and competing priorities
• Navigating a fast-paced and dynamic work environment with frequent changes and new initiatives
• Balancing short-term tactical needs with long-term strategic planning
• Working with cross-functional teams and stakeholders with varying priorities and perspectives

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a proactive approach to stakeholder engagement and alignment.

📈 Similar Roles Comparison

• This role is similar to brand manager or category manager positions in other Consumer Electronics or e-commerce companies, but may have a stronger focus on vendor management and strategic planning.
• Compared to other brand management roles, this position may require a deeper understanding of the Audio category and market trends, as well as stronger negotiation and vendor management skills.
• Career progression in this role may follow a similar path to other brand management or category management positions, with opportunities to specialize in specific categories or move into senior leadership roles.

ASSUMPTION: Candidates with experience in brand management or category management roles within the Consumer Electronics industry will find this role to be a strong fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a strategic plan to launch a new line of Audio products from a key vendor, including market research, competitive analysis, and go-to-market strategy.
• Collaborating with the Sellers and merchandising teams to create and execute a promotional campaign for a popular Audio brand, driving customer engagement and sales growth.
• Analyzing category performance data to identify trends, opportunities, and areas for improvement, and developing data-driven recommendations to optimize category profitability.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a brand manager in the Audio category might undertake, demonstrating the strategic and operational aspects of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within Amazon India?
• How does Amazon support the professional development and growth of its brand managers, and what opportunities exist for career progression within the Consumer Electronics category or other related teams?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does Amazon approach vendor management and relationship building in the Consumer Electronics category, and what are the key challenges and opportunities in this area?
• What are the most important qualities and skills for success in this role, and how does Amazon support its brand managers in developing these competencies?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a proactive approach to understanding the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal.
• Tailor your resume and cover letter to highlight your relevant experience in brand management, category management, or related roles within the Consumer Electronics industry, with a focus on the Audio category.
• Prepare for the interview by researching Amazon's leadership principles, company culture, and the Consumer Electronics market, particularly in the Audio category.
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.