SBS- Brand Manager, Home

📌 Core Information

🔹 Job Title: Brand Manager, Home

🔹 Company: Amazon

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth through focus on selection, demand generation, catalogue quality, business advice, and availability
• Collaborating with cross-functional teams to create and execute marketing strategies
• Analyzing data and insights to inform decision-making and optimize performance
• Managing relationships with vendors and internal stakeholders
• Working in a fast-paced, dynamic environment with a focus on results and speed

ASSUMPTION: This role requires a strong understanding of brand management principles, e-commerce, and online retail. Experience in a similar role or relevant transferable skills are essential for success.

📋 Key Responsibilities

✅ Build and maintain brand selection by identifying gaps and ensuring relevant products are listed on Amazon

✅ Develop and execute demand generation strategies in collaboration with the category management team

✅ Provide business advice and support brand participation in Amazon programs

✅ Ensure continuous product availability and monitor catalogue quality on Amazon

✅ Work with vendors to improve input for customer interface on Amazon detail pages through perfect images, product descriptions, etc.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management and communication skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3+ years of account management, project, or program management experience, with 2+ years in market research, product management, or a related role

Required Skills:

• Proven track record in brand management, with a focus on driving results and moving with speed
• Strong analytical skills and experience in planning and forecasting
• Experience driving internal cross-team collaboration
• Entrepreneurial mindset with confidence in making independent, data-driven decisions
• Proficient in MS Office Suite and comfortable using data analysis tools

Preferred Skills:

• Experience in financial analysis, retail buying, retail planning & allocation, marketing, business development, consulting, negotiation, or supply chain
• 3+ years of management consulting, investment banking analyst/associate, or brand manager role at a leading consumer packaged goods company

ASSUMPTION: While a background in brand management is preferred, candidates with relevant transferable skills from other disciplines may also be considered.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for mid-senior level brand management roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company focuses on providing exceptional customer service and offering a wide range of products and services
• Amazon is known for its innovative culture, encouraging employees to take ownership, drive results, and move with speed

Company Specialties:

• E-commerce platform and online retail
• Cloud computing and infrastructure services (Amazon Web Services)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
• Content creation and streaming (Amazon Prime Video, Amazon Music, etc.)

Company Website: Amazon.com

ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to cutting-edge technology, and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-Senior level (Brand Manager)

Reporting Structure: This role reports directly to the Category Management Team Lead

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to Senior Brand Manager or Category Management Team Lead roles
• Expansion into related fields such as marketing, business development, or supply chain management
• International assignments or relocation opportunities

ASSUMPTION: This role offers a clear career path for growth and development within Amazon's brand management and category management teams.

🌍 Location & Work Environment

Office Type: Corporate office (Amazon India Development Center)

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India
• It is known for its vibrant tech industry, with a large number of IT companies and startups
• The city offers a mix of traditional Indian culture and modern amenities, with a diverse range of dining, entertainment, and recreational options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (IST), with flexibility for remote work as needed

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand management and strategy skills
• Analytical and problem-solving abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon's brand management principles and e-commerce strategies
• Prepare examples of your past achievements in brand management, marketing, or related fields
• Research Amazon's company culture and be ready to discuss how your values align with the company's mission and principles

ATS Keywords: Brand Management, E-commerce, Retail, Category Management, Marketing Strategy, Data Analysis, Cross-functional Collaboration, Amazon

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, JIRA, Trello)
• Amazon-specific tools and platforms (e.g., Amazon Seller Central, Amazon Vendor Central, Amazon Retail Analytics)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic
• Results-driven and data-informed
• Collaborative and cross-functional
• Entrepreneurial and innovative
• Customer-centric and focused on delivering exceptional customer experiences

Self-Assessment Questions:

• Do you share Amazon's passion for serving customers and driving results?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on speed and innovation?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you a strong communicator and collaborator, with experience working with cross-functional teams?
• Do you align with Amazon's leadership principles and company culture?

ASSUMPTION: Cultural fit is crucial for success at Amazon, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the market and responding to customer feedback
• Working with vendors and external partners to drive brand growth and improve product offerings
• Balancing strategic planning and tactical execution in a dynamic business environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a focus on results and customer satisfaction.

📈 Similar Roles Comparison

• Brand Manager roles at other e-commerce companies may focus more on marketing and advertising strategies, while this role emphasizes selection, availability, and catalogue quality
• Brand Manager roles at consumer packaged goods (CPG) companies may involve more direct interaction with consumers and retail channels, while this role focuses on online retail and e-commerce
• Career progression in this role may involve moving into senior brand management, category management, or related fields, with opportunities for international assignments or relocation

ASSUMPTION: This role offers a unique blend of brand management, e-commerce, and retail experience, with opportunities for growth and development within Amazon's category management and brand management teams.

📝 Sample Projects

• Developing and executing a marketing calendar to drive brand awareness and demand generation for a specific vendor
• Analyzing sales data and customer feedback to identify selection gaps and optimize product listings on Amazon

• Collaborating with the category management team to create and implement a business advice strategy for a key brand

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within the category management function and across the broader organization?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Amazon support the professional development and growth of its brand management team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past achievements in brand management, marketing, or related fields
• Research Amazon's company culture and be ready to discuss how your values align with the company's mission and principles
• Follow up with the hiring team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.