SCBU-(Senior) Brand Manager-Shanghai

📌 Core Information

🔹 Job Title: SCBU-(Senior) Brand Manager-Shanghai

🔹 Company: Sanofi

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Responsible for product lifecycle planning and execution
• Identifying and selecting business growth opportunities
• Formulating clear customer behavior goals
• Managing product line and brand life cycle management
• Developing and executing customer engagement plans
• Producing creative and competitive branded content
• Timely and effective market insights and analysis
• Cross-functional collaboration

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication to drive brand success in a competitive market.

📋 Key Responsibilities

✅ Responsible for product lifecycle planning and execution

✅ Identify and select business growth opportunities, and formulate clear customer behavior goals

✅ Manage product line and brand life cycle management to bring continuous and stable growth

✅ Ability to develop, execute and manage customer engagement plans

✅ Develop an omnichannel plan to drive customer behavior change

✅ Present production requirements clearly and directly to creative and media suppliers

✅ Produce creative and competitive branded content to create a great experience for customers

✅ Timely and effective market insights, including healthcare environment and KOLs, continuously optimized based on data and reports

✅ Cross-functional collaboration ability

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor degree or above (major in medicine, public health or marketing is preferred)

Experience: 3-5 years of product management experience, multinational pharmaceutical companies is preferred

Required Skills:

• Excellent communication and interpersonal skills
• Championing People
• Growth Mindset
• Obsessive Execution

Preferred Skills:

• Fluency in English and Mandarin

ASSUMPTION: Candidates with experience in pharmaceutical marketing or brand management will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• On-site fitness center

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global leader in innovative pharmaceuticals and healthcare products, with a strong presence in China.

Company Size: Sanofi is a large multinational corporation with over 100,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Sanofi was founded in 1973, with operations in China since 1982.

Company Description:

• Sanofi is dedicated to transforming healthcare practices and making life-changing healthcare solutions and vaccines available to people worldwide.
• The company has a strong commitment to sustainability and social responsibility.
• Sanofi China has 12 multi-model offices, 3 manufacturing sites, 4 R&D sites, and 1 digital innovation center.

Company Specialties:

• Pharmaceuticals
• Human vaccines
• Consumer healthcare

Company Website: sanofi.com

ASSUMPTION: Sanofi's extensive global presence and diverse business portfolio offer numerous growth and development opportunities for employees.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and autonomy.

Reporting Structure: The Senior Brand Manager reports directly to the Brand Director and works closely with cross-functional teams, including marketing, sales, and medical affairs.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to a more senior role within the brand management function
• Expansion into other therapeutic areas or geographies
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Sanofi's diverse and dynamic organization.

🌍 Location & Work Environment

Office Type: Sanofi's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The city is known for its rich cultural heritage, modern infrastructure, and diverse culinary scene.
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is Monday to Friday, with standard office hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Living and working in Shanghai offers a unique blend of Eastern and Western cultures, providing a rich and diverse experience for expatriates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the brand team and other stakeholders
• Final interview with the brand director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume to highlight relevant experience in pharmaceutical marketing or brand management
• Prepare examples of successful brand campaigns or projects you've led in the past
• Demonstrate your understanding of the Chinese pharmaceutical market and Sanofi's brand portfolio

ATS Keywords: Product lifecycle management, brand strategy, customer engagement, market insights, cross-functional collaboration, creative content production, omnichannel strategy, data analysis, customer behavior analysis, strategic planning, team collaboration

ASSUMPTION: Sanofi's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Market research and data analysis tools (e.g., SPSS, R, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant software and tools is expected, but training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Responsibility
• Transparency
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and resilient
• Innovative and creative

Self-Assessment Questions:

• Do you align with Sanofi's core values and company culture?
• Are you comfortable working in a dynamic, multicultural environment?
• Do you have a proven track record of driving brand success through innovative and strategic thinking?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Sanofi's values and work style, as well as a passion for driving brand success in a competitive market.

⚠️ Potential Challenges

• Navigating a complex and competitive pharmaceutical market
• Balancing multiple priorities and stakeholders in a fast-paced environment
• Adapting to a new cultural and work environment for expatriates
• Managing the expectations of internal and external stakeholders

ASSUMPTION: Successful candidates will possess strong problem-solving skills and the ability to thrive in a challenging and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other senior brand manager roles, this position offers a higher degree of autonomy and responsibility
• The pharmaceutical industry in China is highly competitive, requiring strong strategic thinking and adaptability
• This role offers significant growth and development opportunities within Sanofi's diverse and dynamic organization

ASSUMPTION: Candidates should research similar roles and the pharmaceutical industry in China to better understand the competitive landscape and expectations.

📝 Sample Projects

• Developing and executing a successful brand launch campaign in China
• Conducting market research and analysis to identify new business growth opportunities
• Collaborating with cross-functional teams to create innovative and engaging customer experiences

ASSUMPTION: Candidates should prepare examples of successful brand campaigns or projects they've led in the past to demonstrate their skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader brand strategy for Sanofi in China?
• What are the most significant challenges facing the brand team in the current market environment?
• How does Sanofi support the professional development and growth of its employees?
• What is the company's approach to work-life balance for employees?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in pharmaceutical marketing or brand management
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful brand campaigns or projects you've led in the past
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.