📌 Core Information
🔹 Job Title: Scientific Associate Product Marketing Manager
🔹 Company: Synthego
🔹 Location: Redwood City, CA
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth for existing solutions and emerging product portfolio through marketing campaigns and go-to-market strategies.
- Collaborating with product managers and other teams to ensure timely execution of marketing initiatives and support product launches.
- Developing and tracking marketing key performance indicators (KPIs) based on objectives and key results (OKRs).
- Working closely with product management in support of product development projects.
- Planning and coordinating live/tradeshow event activities as assigned.
ASSUMPTION: This role requires a strong understanding of life sciences, particularly in gene editing technology, and customer needs in drug discovery, research, and diagnostics. The ideal candidate will have experience in developing and running marketing campaigns that align with corporate goals and product positioning.
📋 Key Responsibilities
✅ Achieve the financial and strategic business objectives for product marketing.
✅ Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas.
✅ Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions.
✅ Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
✅ Develop and track marketing key performance indicators (KPIs) based on objectives and key results (OKRs) Report campaign objectives and key results (OKRs) to our leadership teams.
✅ Work closely with product management in support of product development projects.
✅ Plan and coordinate live/tradeshow event activities as assigned.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.
🎯 Required Qualifications
Education: MA/MS/PhD or equivalent in life sciences or a related field.
Experience: 1+ years of experience in product marketing / product management / technical support in life sciences.
Required Skills:
- Expertise in life sciences and a general knowledge of gene editing technology.
- Understanding of CRISPR and related applications (a plus).
- Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations.
- Experience in developing and running marketing campaigns that align with corporate goals.
- Experience in product positioning and developing messaging that resonates with target customers.
- Good working knowledge of marketing data, ability to translate data results into actionable improvement plans.
- Great problem solver with exceptional written and verbal communication skills.
- Great creativity to develop unique campaigns that drive our businesses.
- Fluency in Microsoft and Google tools, HubSpot, Salesforce.
Preferred Skills:
- Experience in the biotechnology industry.
- Familiarity with CRISPR-related applications and technologies.
ASSUMPTION: While not explicitly stated, it is assumed that candidates with relevant experience in life sciences and marketing will be preferred. Familiarity with CRISPR and related applications is also highly desirable.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 a year. Rate offered will be based on experience and location.
Benefits:
- Medical, dental, and vision benefits.
- 401k Program.
- Paid parental leave.
- Flexible paid time off.
Working Hours: Full-time, typically 40 hours per week. However, hours may vary based on project demands and event schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the biotechnology sector. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Synthego operates in the biotechnology research industry, focusing on CRISPR solutions for life science research and development. The company aims to accelerate life science research and development in pursuit of improved human health.
Company Size: Synthego is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.
Founded: Synthego was founded in 2012, making it a well-established player in the biotechnology industry.
Company Description:
- Synthego is a CRISPR solutions provider that enables the acceleration of life science research and development.
- The company offers solutions for CRISPR-based therapeutics, RUO-to-GMP CRISPR solutions, and global regulatory strategy for CRISPR-based therapeutics.
- Synthego's mission is to provide unparalleled access to best-in-class CRISPR solutions at scale, empowering agility in life science research and development from discovery through clinical trials.
Company Specialties:
- CRISPR solutions for life science research and development.
- Solutions for CRISPR-based therapeutics, including RUO-to-GMP CRISPR solutions and global regulatory strategy.
- Expertise in CRISPR technology and its applications in drug discovery and development.
Company Website: https://www.synthego.com
ASSUMPTION: Synthego's focus on CRISPR solutions and its commitment to accelerating life science research and development make it an attractive employer for candidates interested in the biotechnology industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 1-5 years of experience in product marketing, product management, or technical support within the life sciences industry.
Reporting Structure: The Scientific Associate Product Marketing Manager will report directly to the Senior Product Marketing Manager and work closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This is an on-site position based in Redwood City, CA. However, the company may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's qualifications and the company's needs.
Growth Opportunities:
- As Synthego continues to grow, there may be opportunities for the incumbent to take on more responsibilities or move into a senior role within the marketing department.
- The company's focus on innovation and cutting-edge technology may provide opportunities for the incumbent to gain experience in new areas of the biotechnology industry.
- Synthego's commitment to professional development may offer opportunities for the incumbent to attend training programs, workshops, or conferences to enhance their skills and knowledge.
ASSUMPTION: While not explicitly stated, it is assumed that Synthego offers opportunities for professional growth and development, as indicated by its commitment to innovation and cutting-edge technology, as well as its focus on accelerating life science research and development.
🌍 Location & Work Environment
Office Type: Synthego's headquarters is located in Menlo Park, CA, with additional offices in Redwood City, CA. The company operates in a modern, collaborative office environment that fosters innovation and creativity.
Office Location(s): 3565 Haven Ave, Suite 1, Menlo Park, CA 94025, US
Geographic Context:
- The San Francisco Bay Area is a major hub for the biotechnology industry, providing ample opportunities for networking and professional development.
- The region offers a diverse range of cultural, recreational, and culinary experiences, as well as a mild Mediterranean climate.
- The cost of living in the San Francisco Bay Area is relatively high, but the region's strong job market and economic growth help offset these costs.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the incumbent may be required to work additional hours to meet project deadlines or attend events.
ASSUMPTION: While not explicitly stated, it is assumed that Synthego offers a collaborative and innovative work environment that fosters creativity and collaboration. The company's focus on cutting-edge technology and its commitment to accelerating life science research and development may provide unique opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or HR.
- In-person or virtual interview with the hiring manager and other team members.
- Final interview with the senior leadership team.
Key Assessment Areas:
- Technical skills and knowledge of life sciences and gene editing technology.
- Marketing expertise and experience developing and running campaigns that align with corporate goals.
- Communication skills, both written and verbal.
- Problem-solving abilities and creativity in developing unique campaigns.
- Cultural fit and alignment with Synthego's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in life sciences and marketing.
- Be prepared to discuss your understanding of CRISPR technology and its applications in drug discovery and development.
- Demonstrate your creativity and problem-solving abilities through examples of marketing campaigns you have developed and executed.
- Showcase your cultural fit and alignment with Synthego's values and mission through your responses to interview questions.
ATS Keywords: CRISPR, gene editing, life sciences, marketing, product marketing, product management, drug discovery, customer needs, campaign development, messaging, sales support, event coordination, data analysis, problem-solving, communication skills, creativity, Microsoft tools, Google tools, HubSpot, Salesforce
ASSUMPTION: While not explicitly stated, it is assumed that Synthego uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter may help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- HubSpot (CRM, marketing automation, sales enablement)
- Salesforce (CRM, sales automation, marketing automation)
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: While not explicitly stated, it is assumed that Synthego uses industry-standard tools and technologies for marketing, sales, and customer relationship management. Familiarity with these tools and technologies may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Ingenuity: Innovate and solve complex challenges in groundbreaking ways.
- Collaboration: Foster a collaborative environment where diverse perspectives drive success.
- Kindness: Foster a workplace culture of mutual respect and care for one another.
- Empowerment: Inspire every team member to take initiative, grow, and make meaningful contributions.
- Integrity: Ensure trust, transparency, and excellence guide our actions.
Work Style:
- Synthego values a collaborative and innovative work environment that fosters creativity and collaboration.
- The company encourages its employees to take initiative, grow, and make meaningful contributions to its mission.
- Synthego is committed to fostering an environment of belonging, where diversity, equity, and inclusion are integrated into its identity and guide its actions.
Self-Assessment Questions:
- Do you have a strong understanding of life sciences and gene editing technology, particularly CRISPR?
- Are you able to develop and execute marketing campaigns that align with corporate goals and product positioning?
- Do you thrive in a collaborative and innovative work environment that fosters creativity and collaboration?
- Are you committed to fostering an environment of belonging, where diversity, equity, and inclusion are valued and promoted?
ASSUMPTION: Synthego's values and work style are designed to foster a collaborative and innovative work environment that promotes creativity, collaboration, and professional growth. Candidates who align with these values and work style may be better suited for this role and the company's culture.
⚠️ Potential Challenges
- The biotechnology industry is highly competitive, and Synthego may face challenges from other companies offering similar CRISPR solutions.
- The role may require the incumbent to work additional hours to meet project deadlines or attend events, which could impact work-life balance.
- The incumbent may face challenges in keeping up with the latest developments in CRISPR technology and its applications in drug discovery and development.
- The incumbent may need to travel for events or conferences, which could disrupt their personal schedule or family commitments.
ASSUMPTION: While not explicitly stated, it is assumed that the incumbent may face challenges related to the competitive nature of the biotechnology industry, the demands of the role, and the need to keep up with the latest developments in CRISPR technology. The incumbent should be prepared to manage these challenges and balance their work and personal responsibilities effectively.
📈 Similar Roles Comparison
- Product Marketing Manager (Biotechnology): This role is similar to a Product Marketing Manager role in the biotechnology industry, with a focus on driving growth for existing solutions and emerging product portfolios through marketing campaigns and go-to-market strategies.
- Product Manager (Biotechnology): This role is similar to a Product Manager role in the biotechnology industry, with a focus on driving product development and launch strategies to meet market needs and achieve business objectives.
- Marketing Manager (Biotechnology): This role is similar to a Marketing Manager role in the biotechnology industry, with a focus on developing and executing marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
ASSUMPTION: While these roles share similarities with the Scientific Associate Product Marketing Manager role at Synthego, they also have distinct differences in focus, responsibilities, and required qualifications. Candidates should carefully consider their career goals and qualifications when comparing these roles.
📝 Sample Projects
- Developing a marketing campaign to launch a new CRISPR-based therapeutic solution, including product positioning, messaging, and customer segmentation.
- Conducting market research to understand customer needs and preferences for CRISPR-based solutions in drug discovery and development.
- Creating sales enablement materials, such as product sheets, case studies, and presentation slides, to support the sales team in effectively positioning and selling CRISPR-based solutions.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on as a Scientific Associate Product Marketing Manager at Synthego. The actual projects and responsibilities may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its CRISPR solutions and how this role contributes to that vision?
- How does Synthego support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how Synthego fosters a collaborative and innovative work environment that promotes creativity and collaboration?
- How does Synthego measure the success of its marketing campaigns and product launches, and how does this role contribute to those metrics?
- What are the biggest challenges facing the biotechnology industry, and how does Synthego differentiate itself from its competitors?
ASSUMPTION: These questions are designed to help candidates better understand Synthego's long-term vision, company culture, and the specific challenges and opportunities facing the Scientific Associate Product Marketing Manager role. Candidates should tailor their questions to their specific interests and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in life sciences and marketing, with a focus on CRISPR technology and its applications in drug discovery and development.
- Prepare for your interview by researching Synthego's company culture, values, and mission, as well as the specific challenges and opportunities facing the Scientific Associate Product Marketing Manager role.
- Follow up with the hiring manager or HR within one week of submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
