SEA Manager / Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: SEA Manager / Performance Marketing Manager (m/w/d)

🔹 Company: BON BON Der Restaurant-Gutschein

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: On-site (Hybrid: 3 days office, 2 days home office)

🚀 Job Overview

Key aspects of this role include:

• Operational responsibility for Search Engine Advertising (SEA) campaigns, with a focus on Google Ads
• Developing and implementing data-driven SEA strategies to improve ROAS, conversion rates, and efficiency
• Collaborating with cross-functional teams to optimize the customer journey and conduct A/B testing
• Managing budgets, performance goals, and regular reporting with actionable insights
• Potential for team leadership and growth opportunities

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a growth mindset and ability to work independently.

📋 Key Responsibilities

✅ Plan, execute, and optimize performance marketing campaigns, with a focus on Google Ads (Search, Display, Shopping)

✅ Develop and implement data-driven SEA strategies to enhance ROAS, conversion rate, and efficiency

✅ Implement smart bidding strategies, keyword strategies, and audience segmentation for campaign optimization

✅ Analyze the customer journey and perform cross-channel attribution (SEA, Paid Social, CRM)

✅ Collaborate with content, design, and tech teams to conduct A/B testing along the entire funnel

✅ Manage budgets, performance goals, and provide regular reporting with concrete recommendations

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Master's degree in a relevant field (e.g., Marketing, Business, Data Science, Finance, Entrepreneurship)

Experience: At least 3 years of experience in SEA/Google Ads

Required Skills:

• Proficient in Google Ads, Google Analytics, Google Tag Manager, and tracking setups
• Strong technical affinity and knowledge of online marketing tools (e.g., Google Analytics, Meta Business Suite, DSPs)
• Excellent analytical skills and experience with Excel/Sheets and Google Looker Studio
• Proven experience in budget management and data-based campaign optimization
• Growth mindset, structured, and independent working style

Preferred Skills:

• Experience with Google Ads scripts and automated bidding strategies
• Knowledge of SQL or other programming languages

ASSUMPTION: Candidates with a strong background in data analysis and optimization, as well as relevant marketing experience, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience)

Benefits:

• Flexible home office regulation (3 days office, 2 days home office)
• Attractive compensation
• Regular team events and offsite in the summer
• Great loft office directly on the Schulterblatt

Working Hours: Full-time (40 hours/week), with flexible home office arrangement

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Hamburg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurant and hospitality industry, focusing on restaurant gift vouchers

Company Size: Growing startup with a dynamic team and short decision-making processes

Founded: Not specified, but growing rapidly in its fourth year

Company Description:

• BON BON is a restaurant gift voucher platform that allows users to purchase vouchers for various restaurants
• The company is focused on growth and offers an attractive compensation package
• BON BON provides a flexible home office regulation and a great loft office in Hamburg

Company Specialties:

• Restaurant gift vouchers
• Performance marketing
• Data-driven strategies

Company Website: https://www.bon-bon.de/

ASSUMPTION: BON BON is a growing startup focused on expansion and digital marketing strategies.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the management team and collaborates with cross-functional teams

Work Arrangement: Hybrid (3 days office, 2 days home office)

Growth Opportunities:

• Potential to build and lead a performance/growth team in the mid-term
• Chance to shape digital marketing strategies and influence product development
• Opportunity to grow with the company as it expands

ASSUMPTION: This role offers significant growth potential for the right candidate, as BON BON is a growing startup.

🌍 Location & Work Environment

Office Type: Loft office

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a vibrant cultural scene
• The city has a strong startup ecosystem and is home to various tech and digital companies
• Hamburg is known for its maritime heritage and is an important economic hub in Northern Germany

Work Schedule: Full-time (40 hours/week), with flexible home office arrangement (3 days office, 2 days home office)

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role in more detail
• Final decision and job offer

Key Assessment Areas:

• Technical skills in Google Ads, Google Analytics, and other relevant tools
• Analytical and problem-solving skills
• Growth mindset and ability to work independently
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on data-driven results
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for interview questions that focus on your technical skills, problem-solving abilities, and cultural fit

ATS Keywords: Google Ads, SEA, Performance Marketing, Data-Driven Strategies, Customer Journey Analysis, A/B Testing, Budget Management, Growth Mindset

ASSUMPTION: The application process may vary, but typically involves several interviews to assess technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Google Looker Studio
• Excel/Sheets
• Online marketing tools (e.g., Google Analytics, Meta Business Suite, DSPs)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Growth mindset
• Data-driven decision making
• Collaboration and teamwork

Work Style:

• Structured and independent
• Analytical and problem-solving focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of success in performance marketing, with a focus on Google Ads?
• Are you comfortable working independently and managing budgets?
• Do you thrive in a dynamic, growing startup environment?

ASSUMPTION: BON BON values candidates who are data-driven, collaborative, and adaptable, with a strong growth mindset.

⚠️ Potential Challenges

• Managing multiple campaigns and optimizing performance in a fast-paced environment
• Balancing independent work and collaboration with cross-functional teams
• Adapting to changes and new priorities as the company grows
• Managing budgets and performance goals effectively

ASSUMPTION: These challenges are common in performance marketing roles, particularly in growing startups.

📈 Similar Roles Comparison

• This role is similar to other Performance Marketing Manager positions, but with a stronger focus on Google Ads and SEA
• Compared to other marketing roles, this position requires a higher level of technical proficiency in Google Ads and data analysis
• Career progression may involve team leadership and growth opportunities, as the company expands

ASSUMPTION: This role is unique in its focus on Google Ads and SEA, but shares similarities with other performance marketing positions.

📝 Sample Projects

• Developing and implementing a new smart bidding strategy to improve ROAS for a key campaign
• Analyzing customer journey data to identify optimization opportunities and improve conversion rates
• Conducting A/B testing to optimize landing pages and improve overall campaign performance

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the SEA Manager will be responsible for.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for BON BON?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BON BON support the professional development and growth of its employees?
• What are the most significant challenges facing the performance marketing team currently?
• How does BON BON approach work-life balance, particularly with the hybrid work arrangement?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in performance marketing, with a focus on Google Ads and data-driven results
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare for interview questions that focus on your technical skills, problem-solving abilities, and cultural fit
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.