SEA Manager / Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: SEA Manager / Performance Marketing Manager (m/w/d)

🔹 Company: Holz-Richter GmbH

🔹 Location: Lindlar, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time, Hybrid (3 days office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: February 26, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of Google Ads account
• Planning, implementation, and monitoring of SEA activities
• Budget control and reporting
• Collaboration with online marketing team and other departments
• Market analysis and trend recognition

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on performance and data-driven decision making.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement strategies for Google Ads campaigns to meet performance targets

✅ Operational Management: Day-to-day management of Google Ads account, including keyword research, ad creation, and bid management

✅ Performance Monitoring: Track and analyze campaign performance using tools like Google Analytics

✅ Budget Control: Monitor and control media budgets, ensuring efficient spending and maximum ROI

✅ Collaboration: Work closely with online marketing team, data analytics, and product managers to align SEA strategies with overall business objectives

✅ Market Analysis: Stay updated on market trends, platforms, and advertising formats to identify new opportunities

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and tactical execution to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEA management, with a strong focus on Google Ads (PMax, Search, Display) and preferably Bing Ads

Required Skills:

• Excellent analytical skills and data-driven mindset
• Strong proficiency in Google Ads and Bing Ads
• Excellent communication and teamwork skills
• High-quality standards and attention to detail
• Fluency in German (written and spoken)

Preferred Skills:

• Experience with Google Analytics
• Knowledge of additional advertising platforms (e.g., Facebook, LinkedIn)
• Familiarity with HTML and JavaScript

ASSUMPTION: Candidates should have a solid foundation in SEA management, with a focus on Google Ads, and a strong analytical mindset.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Flexible working hours with time-off in lieu
• Vacation pay and Christmas bonus
• Personal and professional development opportunities
• Hybrid work model (3 days office, 2 days remote)
• Modern workstations and ergonomic equipment
• Job security in a growing company
• Company pension scheme and asset-building benefits
• JobRad (bicycle leasing)

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Germany, with consideration for the company's size and the candidate's experience.

📌 Applicant Insights

🔍 Company Context

Industry: Building Materials

Company Size: Medium (201-500 employees)

Founded: 1959

Company Description:

• Holz-Richter GmbH is one of Germany's largest wood specialist centers, with over 60 years of experience
• Offers a wide range of products, from wood flooring and doors to garden furniture and outdoor living solutions
• Operates a successful online shop, casando.de, focusing on the house and garden sector

Company Specialties:

• Holzbau (wood construction)
• Gartenholz (garden wood)
• Fußböden (flooring)
• Türen (doors)
• Schnittholz (sawn timber)
• Wandverkleidungen (wall cladding)
• Terrassendielen (decking)
• Zäune (fences)
• Parkett (parquet)
• Laminat (laminate)
• Vinyl
• WPC (wood-plastic composite)
• Gartenhäuser (garden houses)
• Saunen (saunas)
• E-commerce

Company Website: www.holz-richter.de

ASSUMPTION: Holz-Richter GmbH is a well-established company in the building materials industry, with a strong focus on e-commerce and a wide range of products.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Head of Online Marketing

Work Arrangement: Hybrid (3 days office, 2 days remote)

Growth Opportunities:

• Potential career progression to Senior SEA Manager or Team Lead role
• Opportunities to expand skills and knowledge in online marketing and e-commerce
• Possibility to work on high-impact projects and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with ergonomic workstations

Office Location(s): Lindlar, North Rhine-Westphalia, Germany

Geographic Context:

• Lindlar is a town in the Oberbergischer Kreis district of North Rhine-Westphalia, Germany
• Located near Cologne, offering easy access to urban amenities and cultural attractions
• Surrounded by nature, with numerous hiking and outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The Lindlar office offers a modern and comfortable work environment, with easy access to urban amenities and natural surroundings.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the Head of Online Marketing

Key Assessment Areas:

• Technical skills and knowledge in SEA management
• Analytical and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on Google Ads campaigns
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's products
• Prepare for interview questions related to your experience with Google Ads, budget management, and market analysis

ATS Keywords: Google Ads, Bing Ads, SEA, PMax, Search, Display, Budget Control, Performance Monitoring, Market Analysis, Teamwork

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads (PMax, Search, Display)
• Bing Ads
• Google Analytics
• HTML and JavaScript (preferred)

ASSUMPTION: The primary tools for this role are Google Ads and Bing Ads, with Google Analytics used for performance monitoring.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Teamwork and collaboration
• Continuous learning and improvement

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to market trends
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you stay updated on market trends and new advertising formats in the SEA landscape?
• Can you provide an example of a successful Google Ads campaign you've managed, and how you optimized its performance?
• How do you ensure efficient budget spending and maximize ROI in your campaigns?

ASSUMPTION: Holz-Richter GmbH values candidates who are data-driven, collaborative, and adaptable, with a strong focus on customer satisfaction and continuous improvement.

⚠️ Potential Challenges

• Managing a large Google Ads account with multiple campaigns and ad groups
• Balancing strategic planning with day-to-day operational tasks
• Adapting to market trends and new advertising formats in a dynamic online landscape
• Collaborating effectively with various departments to align SEA strategies with overall business objectives

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on paid search advertising and has a strong emphasis on data-driven decision making
• In the building materials industry, this role is unique in its focus on e-commerce and online marketing
• Career progression in this role could lead to senior management or team lead positions within the marketing department

ASSUMPTION: This role is unique in its focus on SEA management within the building materials industry, offering opportunities for professional growth and development.

📝 Sample Projects

• Developing and implementing a new Google Ads campaign structure to improve performance and efficiency
• Conducting a comprehensive market analysis to identify new advertising opportunities and trends
• Optimizing campaign performance through A/B testing and continuous monitoring

ASSUMPTION: These sample projects reflect the strategic and tactical aspects of the role, focusing on performance optimization and market analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the online marketing department?
• What are the key performance indicators (KPIs) used to measure the success of SEA campaigns at Holz-Richter?
• How does the company support the professional development of its employees, particularly in the marketing department?
• What are the most significant challenges facing the SEA team currently, and how can this role help address them?
• How does the company approach work-life balance, particularly for hybrid workers?

ASSUMPTION: These interview questions aim to provide insight into the role's context, the company's priorities, and its approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in Google Ads management
• Write a cover letter explaining your interest in the role and the company's products
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.