Search Engine Optimization (SEO) Manager

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Manager

🔹 Company: Wisevu

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading SEO strategy for assigned clients, ensuring alignment with business goals and KPIs
• Conducting high-level SEO audits and overseeing implementation tasks
• Refining keyword strategies, on-page optimization plans, and backlink profiles
• Collaborating with content teams to guide SEO-focused content strategy
• Analyzing performance data and delivering actionable insights
• Monitoring Google algorithm updates and adapting strategies accordingly
• Coordinating with project managers, developers, and designers to ensure SEO best practices

ASSUMPTION: This role requires a strong mix of technical SEO knowledge, content strategy leadership, data analysis, and cross-functional coordination. Successful candidates will have a proven track record in a similar role within a digital marketing agency environment.

📋 Key Responsibilities

✅ SEO Strategy Leadership: Own and drive SEO strategy for assigned clients, ensuring alignment with business goals and KPIs.

✅ SEO Audits & Implementation: Conduct high-level SEO audits and oversee the implementation of recommended changes by SEO Specialists and other team members.

✅ Keyword & Optimization Planning: Oversee and refine keyword strategies, on-page optimization plans, and backlink profiles.

✅ Content Strategy Collaboration: Work with the content team to guide SEO-focused content strategy, ensure copy quality, and identify opportunities to grow rankings and conversions.

✅ Performance Analysis: Analyze performance data using Google Analytics, Looker Studio, and other tools; deliver actionable insights and monthly reports to clients and internal stakeholders.

✅ Algorithm Monitoring: Monitor Google algorithm updates and adapt strategies accordingly.

✅ Cross-Functional Coordination: Coordinate with project managers, developers, and designers to ensure SEO best practices are implemented site-wide.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the client's needs and the team's workload.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, Communications, IT, or a relevant field.

Experience: At least 3 years of experience as an SEO Manager or similar role in a digital marketing agency environment.

Required Skills:

• Deep understanding of SEO (technical, on-page, and off-page)
• Google Analytics Certified
• Proficient in industry tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent
• Strong analytical mindset with the ability to interpret data and present insights clearly
• Very high attention to detail
• Excellent command of the English language

Preferred Skills:

• Experience working remotely in a global team
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience working remotely and fluency in additional languages may be beneficial for this role due to the company's global presence and fully remote work arrangement.

💰 Compensation & Benefits

Salary Range: The salary range for this position is CAD 2,500 - 4,000 per month, which will be negotiated during the interview based on competencies, skills, and experience.

Benefits:

• Premium Employee Development Training
• Quality equipment
• Quarterly performance bonuses

Working Hours: 9 am-5 pm EST workday (Monday-Friday). Fully remote.

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing. The actual salary may vary depending on the candidate's qualifications and the company's assessment of their skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wisevu specializes in digital marketing services, focusing on SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.

Company Size: Wisevu is a small company with 2-10 employees, providing a close-knit work environment and the opportunity for significant impact on the organization's success.

Founded: Wisevu was founded in 2008 and has been driving digital marketing success for over 17 years.

Company Description:

• Wisevu is a professional digital marketing and consulting agency specializing in developing and implementing custom online business strategies for Canadian businesses with local and international reach.
• The company offers three core services: Web Design & Development, SEO, and Facebook Marketing.
• Wisevu's mission is to help companies involved in activities that contribute to the betterment of our communities and the world achieve their organizational objectives by implementing their Online Marketing Wisdom at mutually beneficial rates.

Company Specialties:

• Online Marketing Strategy Development
• Search Engine Optimization (SEO)
• Website Design & Development
• Facebook Marketing

Company Website: wisevu.com

ASSUMPTION: Wisevu's focus on digital marketing services and commitment to helping businesses achieve their objectives make it an attractive option for candidates seeking a role in this field.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in SEO management or a similar role within a digital marketing agency environment. It offers an opportunity for growth and leadership within the organization.

Reporting Structure: The SEO Manager will report directly to the company's leadership team and work closely with various departments, including content, project management, development, and design.

Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance. However, candidates must be comfortable working independently and managing their time effectively.

Growth Opportunities:

• As a small company, Wisevu offers opportunities for employees to take on additional responsibilities and grow within the organization.
• The company's commitment to employee development training may provide opportunities for professional growth and skill development.
• With a diverse client base, there may be opportunities to work on international projects and gain exposure to different markets.

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, the small size of the company and its commitment to employee development suggest that there may be opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Fully remote work arrangement, with no physical office location.

Office Location(s): N/A

Geographic Context:

• Mexico City, where the company's remote team is based, is the capital and most populous city of Mexico, with a population of over 21 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Mexico City is a major economic hub and a global city, with a strong focus on industries such as finance, telecommunications, and technology.

Work Schedule: The work schedule is 9 am-5 pm EST, Monday through Friday, with a total of 40 hours per week. However, the fully remote nature of the position may offer some flexibility in working hours.

ASSUMPTION: While the job listing does not explicitly mention work schedule flexibility, the fully remote nature of the position may allow for some flexibility in working hours, subject to the candidate's agreement with the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and expertise
• Data analysis and interpretation skills
• Content strategy and leadership
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Be prepared to discuss your approach to SEO strategy, keyword research, and on-page optimization.
• Demonstrate your ability to analyze data and draw insights from performance metrics.
• Showcase your leadership and collaboration skills, as well as your ability to work effectively in a remote team environment.

ATS Keywords: SEO, SEO Manager, SEO Strategy, SEO Audit, Keyword Research, On-Page Optimization, Off-Page Optimization, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Data Analysis, Content Strategy, Cross-Functional Collaboration

ASSUMPTION: The application process for this role may involve multiple stages, including an online application, phone or video screening, technical assessment or case study, and a final interview with the hiring manager. Candidates should be prepared to demonstrate their SEO knowledge and skills throughout the process.

🛠️ Tools & Technologies

• Google Analytics
• Looker Studio
• Ahrefs
• SEMrush
• Screaming Frog
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed above are based on the job description and industry standards for SEO management. However, the company may use additional or alternative tools, depending on their specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Wisdom: The ability to perform the action(s) with the highest degree of adequacy under any given circumstance, with the limitation of error in any given action.
• Expertise: A deep understanding of the subject matter, gained through experience and continuous learning.
• Integrity: Upholding ethical standards and acting with honesty and transparency in all aspects of the business.

Work Style:

• Independent: Candidates must be comfortable working independently and managing their time effectively in a remote work environment.
• Collaborative: Strong communication and collaboration skills are essential for working effectively with various departments and stakeholders.
• Adaptable: The ability to adapt to changing circumstances and priorities is crucial for success in this role.

Self-Assessment Questions:

• Do you possess a deep understanding of SEO and the ability to apply this knowledge to develop effective strategies for clients?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have strong communication and collaboration skills, and are you able to work effectively with various departments and stakeholders?
• Are you adaptable and able to adjust your approach based on changing circumstances and priorities?

ASSUMPTION: Candidates should assess their fit with the company's values and work style by considering their own strengths, weaknesses, and preferences. Successful candidates will be those who can demonstrate a strong alignment with the company's values and a willingness to adapt to the demands of the role.

⚠️ Potential Challenges

• Managing multiple client accounts and prioritizing workload effectively
• Keeping up-to-date with the latest SEO trends and algorithm updates
• Collaborating effectively with remote team members and stakeholders
• Adapting to the unique needs and priorities of each client

ASSUMPTION: The potential challenges listed above are based on the nature of the role and the company's fully remote work arrangement. Candidates should be prepared to address these challenges and demonstrate their ability to manage their time effectively, stay current with industry trends, and collaborate successfully in a remote team environment.

📈 Similar Roles Comparison

• This role may be similar to a Senior SEO Specialist or SEO Team Lead, depending on the organization's structure and the specific responsibilities of the position.
• In comparison to other SEO management roles, this position may place a greater emphasis on content strategy and leadership, as well as cross-functional collaboration.
• Career paths for this role may include advancement to Director of SEO, Head of SEO, or other senior leadership positions within the digital marketing field.

ASSUMPTION: The comparison points listed above are based on industry standards and the specific responsibilities of the role. However, the actual comparison may vary depending on the organization's structure and the specific needs of the client.

📝 Sample Projects

• Developing and implementing an SEO strategy for a major healthcare client, resulting in a 30% increase in organic traffic and a 20% increase in conversions
• Conducting a comprehensive SEO audit of a home services client's website and overseeing the implementation of recommended changes, leading to a 40% increase in organic traffic and a 25% increase in conversions
• Collaborating with the content team to develop an SEO-focused content strategy for a charity client, resulting in a 25% increase in organic traffic and a 15% increase in donations

ASSUMPTION: The sample projects listed above are based on the responsibilities and requirements of the role. However, the specific projects and outcomes may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy for a client in our portfolio, and how it might differ for a client in a different industry?
• How does the content team collaborate with SEO to ensure that our content is both engaging and optimized for search engines?
• What is the company's approach to staying up-to-date with the latest SEO trends and algorithm updates?
• How does the company support the professional development of its employees, particularly in the area of SEO?
• What is the company's approach to working with remote team members and clients, and how do you ensure effective communication and collaboration in this environment?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company's approach to SEO, and the work environment. Candidates should tailor their questions to the specific needs and priorities of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the interview by researching the company and its clients, and practicing your responses to common SEO and leadership questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If selected for the next round, be prepared to complete a technical assessment or case study to demonstrate your SEO knowledge and skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.