Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: Wisevu

🔹 Location: Remote (Mexico City, Mexico)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Collaborating with a team of specialists to execute SEO tasks and improve clients' search engine rankings
• Conducting SEO audits, implementing improvements, and collaborating across departments
• Executing off-page SEO by building high-quality backlinks using industry-leading tools and strategies
• Leading content research, strategy, and management; collaborating with writers to refine copy and boost rankings, traffic, and conversions
• Driving keyword research and implementation, optimizing pages, and developing client content calendars

ASSUMPTION: This role requires a strong understanding of SEO principles and the ability to work effectively in a remote, collaborative environment.

📋 Key Responsibilities

✅ Conduct SEO audits, implement improvements, and collaborate across departments to optimize performance

✅ Execute off-page SEO by building high-quality backlinks using industry-leading tools and strategies

✅ Lead content research, strategy, and management; collaborate with writers to refine copy and boost rankings, traffic, and conversions

✅ Drive keyword research and implementation, optimize pages, and develop client content calendars

✅ Ensure timely publication of recurring content aligned with Wisevu’s quality standards

✅ Analyze monthly reports to identify opportunities and report ranking changes to SEO Account Managers and clients

✅ Maintain Google My Business profiles, including image uploads and posts

✅ Set up and manage Google Tag Manager, Analytics, Data Studio, call tracking, rank tracking, and other conversion tools; perform analytics audits to identify and fix tracking issues

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field

Experience: Minimum of 3 years of SEO experience working within a digital marketing agency

Required Skills:

• Excellent command of the English language
• Strong technical understanding of SEO algorithms and ability to execute SEO (On-page and Off-page) tasks effectively
• Ability to analyze analytics and reports, track website metrics, and use data to make informed decisions about SEO strategies and tactics
• Google Analytics Certified
• Experience in Google Looker Studio (formerly Google Data Studio)

Preferred Skills:

• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz
• Experience with content management systems (CMS) like WordPress
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: Candidates with experience in a similar role within a digital marketing agency will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: CAD 2,000 - 3,000 per month (negotiable based on competencies, skills, and experience)

Benefits:

• Fully remote work and flexible work hours
• Premium Employee Development Training
• Quality equipment
• Quarterly performance bonuses

Working Hours: Able to provide at least 6 hours of overlap with the 9 am-5 pm EST workday (Monday - Friday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an SEO Specialist role with 2-5 years of experience. The final salary will be negotiated during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 2-10 employees (Small, agile team with close-knit culture)

Founded: 2008 (17 years of experience in digital marketing)

Company Description:

• Wisevu specializes in web design, SEO, and Facebook marketing for healthcare, home services, and charity clients in Canada, USA, and Europe
• Fully remote team of 20+ specialists working with clients in major markets like NYC, Toronto, and Spain
• Focus on driving digital marketing success through cutting-edge strategies and exceptional client service

Company Specialties:

• Online Marketing Strategy Development
• Search Engine Optimization (SEO)
• Website Design & Development
• Facebook Marketing

Company Website: wisevu.com

ASSUMPTION: Working at Wisevu offers the opportunity to collaborate with a diverse team on international client accounts, with a focus on continuous learning and professional development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the SEO Accounts Manager

Work Arrangement: Fully remote, with flexible hours and the requirement for at least 6 hours of overlap with the 9 am-5 pm EST workday

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the team grows
• Opportunities to work with diverse clients and industries, expanding skillset and knowledge
• Access to premium employee development training and resources

ASSUMPTION: This role offers strong growth potential within a dynamic, agile team that values employee development and success.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (Remote work only)

Geographic Context:

• Mexico City, Mexico (Remote work only, with a requirement for at least 6 hours of overlap with the 9 am-5 pm EST workday)
• Timezone: America/Mexico_City (CST, UTC-6)

Work Schedule: Monday - Friday, 9 am - 5 pm EST (with at least 6 hours of overlap for remote team members)

ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to succeed in a distributed team environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the SEO Accounts Manager and/or other team members

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the interview by researching Wisevu's clients, services, and industry trends
• Be ready to discuss your approach to SEO and provide examples of successful campaigns you've worked on

ATS Keywords: SEO, digital marketing, content strategy, keyword research, analytics, backlink building, SEO audits, on-page SEO, off-page SEO, data analysis, collaboration, content management, user experience, conversion optimization

ASSUMPTION: The application process for this role may involve multiple stages and assessments, with a focus on evaluating the candidate's SEO skills, cultural fit, and alignment with company values.

🛠️ Tools & Technologies

• SEO tools: SEMrush, Ahrefs, Moz, Google Search Console
• Analytics tools: Google Analytics, Google Looker Studio (formerly Google Data Studio)
• Content management systems: WordPress
• Project management tools: Asana, Trello, or similar
• Communication tools: Slack, Google Meet, or similar

ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Wisdom: The ability to perform the action(s) with the highest degree of adequacy under any given circumstance
• Collaboration: Working together to achieve exceptional results
• Continuous Learning: Embracing a growth mindset and commitment to professional development

Work Style:

• Self-motivated and proactive
• Strong communication and collaboration skills
• Adaptable and able to work effectively in a remote, dynamic environment
• Results-driven and focused on client success

Self-Assessment Questions:

• How do you demonstrate wisdom in your approach to SEO and digital marketing?
• Can you provide an example of a time when you collaborated effectively with a team to achieve exceptional results?
• How do you stay up-to-date with industry trends and best practices in SEO?

ASSUMPTION: Candidates who align with Wisevu's core values and work style will be well-suited for this role and thrive in the company's collaborative, agile environment.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously
• Keeping up with industry trends and algorithm changes in SEO
• Effective communication and collaboration with a remote, distributed team
• Adapting to a fully remote work environment and maintaining productivity

ASSUMPTION: Addressing these challenges requires strong time management, communication, and adaptability skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a strong focus on international client accounts and collaboration with a diverse team
• Industry-specific context: The role is tailored to clients in healthcare, home services, and charity sectors, with a focus on driving digital marketing success
• Career path comparison: This role offers growth opportunities within a dynamic, agile team that values employee development and success

ASSUMPTION: This role provides unique opportunities for candidates interested in working with international clients and expanding their skillset in a collaborative, agile environment.

📝 Sample Projects

• Conducting an SEO audit for a major healthcare client and implementing improvements to boost search engine rankings
• Executing off-page SEO strategies to build high-quality backlinks for a home services client, resulting in increased organic traffic and conversions
• Leading content research and strategy for a charity client, driving keyword research, on-page optimization, and content calendar development to improve online visibility and engagement

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, with a focus on driving client success through exceptional SEO strategies and tactics.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies and tactics used for clients in the healthcare, home services, and charity sectors?
• How does the SEO Accounts Manager support and collaborate with SEO Specialists in this role?
• What opportunities are available for professional development and growth within the company?
• How does the team maintain effective communication and collaboration in a fully remote work environment?
• Can you provide an example of a successful SEO campaign executed by the team, and what contributed to its success?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, company, and industry, as well as their commitment to understanding the team's dynamics and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare for the interview by researching Wisevu's clients, services, and industry trends
• Follow up with the hiring manager within one week of submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.