Search Engine Optimization (SEO) Specialist

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist

🔹 Company: OyeBusy Technologies Pvt Ltd

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing all search engine optimization and marketing activities
• Improving rankings on major search networks through content strategy, link building, and keyword strategy
• Maximizing ROI on paid search campaigns through data analysis and optimization
• Collaborating with development, editorial, and marketing teams to drive SEO in content creation and programming

ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and cross-functional team collaboration. The ideal candidate will have a proven track record in SEO and SEM, with a strong understanding of performance marketing and online customer acquisition.

📋 Key Responsibilities

✅ Execute tests, collect and analyze data, and results to achieve maximum ROI in paid search campaigns

✅ Track, report, and analyze website analytics and PPC initiatives and campaigns

✅ Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies

✅ Optimize copy and landing pages for search engine marketing

✅ Perform ongoing keyword discovery, expansion, and optimization

✅ Research and implement search engine optimization recommendations

✅ Research and analyze competitor advertising links

✅ Develop and implement link building strategy

✅ Work with the development team to ensure SEO best practices are properly implemented on newly developed code

✅ Work with editorial and marketing teams to drive SEO in content creation and content programming

✅ Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

ASSUMPTION: The responsibilities listed above are comprehensive but may vary based on the specific needs of the company and the team. The ideal candidate should be adaptable and willing to take on additional tasks as needed.

🎯 Required Qualifications

Education: BS/MS degree in a quantitative, test-driven field

Experience: Proven SEO and SEM experience, with a solid understanding of performance marketing, conversion, and online customer acquisition

Required Skills:

• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Preferred Skills:

• Fluency in multiple languages
• Experience with content management systems (CMS)

ASSUMPTION: While the required skills listed above are crucial for this role, the ideal candidate will also possess strong analytical, problem-solving, and communication skills, as well as the ability to work effectively in a team environment.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Based on experience and skills)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists in India. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology and Services

Company Size: Small (11-50 employees) - A small company size can offer a more intimate work environment, with opportunities for close collaboration and rapid decision-making.

Founded: 2015 - OyeBusy Technologies Pvt Ltd was founded in 2015 and has since grown to become a leading provider of digital marketing services.

Company Description:

• OyeBusy Technologies Pvt Ltd is a digital marketing agency specializing in SEO, SEM, social media marketing, and content marketing
• The company works with clients across various industries, helping them improve their online presence and drive business growth
• OyeBusy Technologies Pvt Ltd is committed to delivering high-quality, data-driven digital marketing solutions that meet the unique needs of each client

Company Specialties:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing
• Pay-Per-Click (PPC) Advertising

Company Website: https://oyebusy.com/

ASSUMPTION: OyeBusy Technologies Pvt Ltd is a growing digital marketing agency with a strong focus on SEO and SEM. The company values data-driven decision-making and continuous learning, making it an ideal fit for candidates with a passion for digital marketing and a strong analytical mindset.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in SEO and SEM. It offers opportunities for growth and development within the digital marketing field.

Reporting Structure: The SEO Specialist will report directly to the Digital Marketing Manager and work closely with the development, editorial, and marketing teams.

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks. The ideal candidate should be comfortable working in an office environment and have the ability to collaborate effectively with team members in person.

Growth Opportunities:

• Advancement to Senior SEO Specialist or SEO Manager roles
• Expansion into related fields, such as content marketing or social media marketing
• Opportunities to lead projects and mentor junior team members

ASSUMPTION: The SEO Specialist role at OyeBusy Technologies Pvt Ltd offers strong growth potential for candidates with a proven track record in SEO and SEM. The company values internal promotions and provides opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with collaborative workspaces and dedicated meeting rooms

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a bustling city in the National Capital Region (NCR) of India, located adjacent to New Delhi
• The city offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Noida is well-connected by road, rail, and air, making it an attractive location for commuters and travelers

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of remote work for specific tasks. The ideal candidate should be comfortable working in a fast-paced, dynamic environment and have the ability to manage their time effectively.

ASSUMPTION: The work environment at OyeBusy Technologies Pvt Ltd is fast-paced, collaborative, and data-driven. The company values innovation, creativity, and continuous learning, making it an ideal fit for candidates with a passion for digital marketing and a strong analytical mindset.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Digital Marketing Manager
• Technical assessment or case study
• Final decision and offer

Key Assessment Areas:

• SEO and SEM knowledge and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and SEM experience and skills
• Prepare for the technical assessment or case study by brushing up on your SEO and SEM knowledge and practicing your problem-solving skills
• Research the company and the role to demonstrate your interest and understanding of the opportunity

ATS Keywords: SEO, SEM, PPC, keyword strategy, link building, content strategy, website analytics, bid management tools, A/B testing, HTML, CSS, JavaScript, performance marketing, conversion optimization, customer acquisition

ASSUMPTION: The application process for the SEO Specialist role at OyeBusy Technologies Pvt Ltd is designed to assess the candidate's technical skills, analytical thinking, and cultural fit. The ideal candidate will have a strong background in SEO and SEM, with a proven track record of driving results and a passion for continuous learning.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• HTML, CSS, JavaScript

ASSUMPTION: The tools and technologies listed above are commonly used in SEO and SEM roles. The ideal candidate should have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Customer focus

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a passion for continuous learning and staying up-to-date with the latest trends in SEO and SEM?
• Are you comfortable working in an open-plan office with a mix of on-site and remote team members?

ASSUMPTION: The ideal candidate for the SEO Specialist role at OyeBusy Technologies Pvt Ltd will be a strong cultural fit, with a passion for digital marketing, a strong analytical mindset, and a collaborative work style.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the digital marketing industry and the constant evolution of SEO and SEM best practices
• Managing multiple projects and priorities simultaneously, with a focus on data-driven decision-making and continuous improvement
• Collaborating effectively with cross-functional teams, including development, editorial, and marketing teams, to drive SEO in content creation and programming
• Adapting to a dynamic work environment with a mix of on-site and remote team members

ASSUMPTION: The potential challenges listed above are common in SEO and SEM roles and can be mitigated through strong communication, collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other SEO Specialist roles, this position requires a strong focus on SEM and PPC campaign management, in addition to traditional SEO activities
• The role offers opportunities for growth and development within a small, dynamic agency environment, with a strong focus on data-driven decision-making and continuous learning
• Compared to similar roles in larger organizations, this position offers a more intimate work environment, with opportunities for close collaboration and rapid decision-making

ASSUMPTION: The SEO Specialist role at OyeBusy Technologies Pvt Ltd is unique in its focus on both SEO and SEM, offering a well-rounded digital marketing experience for the ideal candidate.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new e-commerce website, including keyword research, on-page optimization, and link building
• Managing a PPC campaign for a B2B software company, with a focus on maximizing ROI and driving qualified leads
• Conducting a competitive analysis of a client's industry and developing a data-driven strategy to improve their search engine rankings and market share

ASSUMPTION: The sample projects listed above are representative of the types of tasks and initiatives the SEO Specialist may be expected to undertake in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results and make data-driven decisions.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and SEM, and how this role fits into the broader digital marketing strategy?
• How does the company support the professional development and growth of its SEO and SEM team members?
• Can you provide examples of how the company has adapted to changes in the digital marketing landscape, and how this role has evolved as a result?
• How does the company measure the success of its SEO and SEM campaigns, and how are these metrics used to inform decision-making and strategy?
• What is the company's approach to work-life balance, and how does this role fit into the broader company culture?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the broader digital marketing landscape. The ideal candidate will be curious, engaged, and eager to learn more about the opportunity and the company's approach to SEO and SEM.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO and SEM experience and skills
• Prepare for the technical assessment or case study by brushing up on your SEO and SEM knowledge and practicing your problem-solving skills
• Research the company and the role to demonstrate your interest and understanding of the opportunity
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.