📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)
🔹 Category: Advertising Services
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with SEO initiative planning, review, and optimization
- Proactively managing client data to ensure optimal campaign performance
- Monitoring site performance and analyzing data to provide campaign trend insights
- Collaborating with the team on reporting and day-to-day tasks
- Working with the Iprospect brand
ASSUMPTION: This role focuses on day-to-day execution and requires strong analytical skills, attention to detail, and effective communication to work well with the team and clients.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of SEO tasks
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Gathers data analysis and participates in weekly calls to discuss performance and trends
✅ Monitors activity, analyzes, and reports on site performance while identifying areas of opportunity
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: The role requires a proactive approach to data management and a strong analytical mindset to identify trends and opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in SEO or a related field
Required Skills:
- Proficient in SEO best practices and tools
- Strong data analysis skills
- Excellent communication and collaboration skills
- Proactive and detail-oriented approach to work
- Fluency in English
Preferred Skills:
- Experience with SEO software and platforms (e.g., SEMrush, Ahrefs, Google Analytics)
- Knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in SEO tools and platforms, as well as knowledge of HTML and CSS, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level SEO specialists in Shanghai is approximately CNY 25,000 - 35,000 per month. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Health insurance and retirement plans
- Opportunities for professional development and training
- Potential for career growth within the global dentsu network
Working Hours: Full-time, Monday to Friday, with potential flexibility for remote work or overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits may also vary based on the company's policies and the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is a global leader in its field, with a strong presence in Asia, Europe, and the Americas.
Company Size: dentsu is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and clients.
Founded: dentsu was founded in 1901 and has since grown into a global network, providing integrated marketing solutions to clients across various industries.
Company Description:
- dentsu is a global advertising and marketing communications agency, offering a wide range of services, including creative, media, and digital marketing
- The company is committed to driving sustainable growth for its clients and creating meaningful experiences for consumers
- dentsu fosters a collaborative and innovative work environment, encouraging employees to push boundaries and challenge the status quo
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: dentsu.com
ASSUMPTION: dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is an entry-level position within the SEO team, focusing on day-to-day execution and supporting the team in reporting and other tasks.
Reporting Structure: The SEO Specialist reports directly to the SEO Manager or Team Lead, collaborating with other SEO team members, planners, and executives.
Work Arrangement: This role is on-site, with the primary workplace located at the Shanghai - Haisu Plaza office. However, some flexibility for remote work may be available, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Progression to mid-level SEO roles, such as SEO Executive or SEO Manager, with increased responsibilities and leadership opportunities
- Expansion into related fields, such as Paid Media, Content Marketing, or Social Media, within the dentsu network
- Potential for international assignments or transfers, given dentsu's global presence
ASSUMPTION: Successful performance in this role can lead to career advancement within the SEO team or exploration of other marketing disciplines within the dentsu network.
🌍 Location & Work Environment
Office Type: The primary workplace is an on-site office located in the Shanghai - Haisu Plaza building, offering a collaborative and dynamic work environment.
Office Location(s): Shanghai - Haisu Plaza, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering numerous opportunities for professional growth and networking
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Shanghai's international airport connects the city to global destinations, making it an ideal base for travel and exploration
Work Schedule: Full-time, Monday to Friday, with potential flexibility for remote work or overtime as needed
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, with the potential for international travel and exposure to diverse markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the SEO team, focusing on SEO knowledge and skills
- Final interview with the SEO Manager or Team Lead, discussing cultural fit and career aspirations
Key Assessment Areas:
- SEO knowledge and skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and relevant achievements
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing data analysis exercises
- Research dentsu's company culture and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: SEO, data analysis, client management, performance monitoring, reporting, campaign optimization, trend analysis, collaboration, marketing communications, advertising, media planning, media buying
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants. Staying informed about the latest SEO trends and best practices will help you prepare for the technical interview.
🛠️ Tools & Technologies
- SEO software and platforms (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- HTML and CSS for basic website optimization
ASSUMPTION: Familiarity with industry-standard SEO tools and platforms, as well as basic HTML and CSS knowledge, will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and committed to delivering excellence
Self-Assessment Questions:
- Do I possess strong analytical skills and a proactive approach to data management?
- Am I comfortable working in a collaborative, team-oriented environment?
- Do I have a passion for marketing and a commitment to delivering excellent results?
ASSUMPTION: Applicants should assess their alignment with dentsu's company values and work style to ensure a strong cultural fit and successful integration into the team.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest SEO trends and algorithm changes, demanding continuous learning and adaptation
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Potential language barriers or cultural differences, depending on the client base and team composition
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other entry-level SEO roles, this position offers a unique opportunity to work with a global advertising agency, providing exposure to diverse clients and markets
- In the broader advertising services industry, dentsu is known for its innovative approach to marketing communications and commitment to driving sustainable growth for clients
- Career progression in this role may involve moving into mid-level SEO positions or exploring other marketing disciplines within the dentsu network
ASSUMPTION: Applicants should consider the unique opportunities and challenges offered by this role compared to similar positions in the industry.
📝 Sample Projects
- Conducting keyword research and on-page optimization for a major e-commerce client, leading to a 20% increase in organic traffic
- Analyzing competitor backlink profiles and developing a targeted link-building strategy for a B2B software company, resulting in improved search engine rankings
- Monitoring site performance and identifying technical SEO issues for a leading news publication, contributing to a 15% increase in user engagement
ASSUMPTION: Applicants should be prepared to discuss their relevant SEO experience and the results they have achieved in previous roles or projects.
❓ Key Questions to Ask During Interview
- What are the primary challenges facing the SEO team currently, and how can this role contribute to addressing them?
- How does the SEO team collaborate with other departments, such as media planning and creative, to deliver integrated marketing solutions?
- What opportunities are there for professional development and growth within the SEO team or the broader dentsu network?
- How does dentsu support its employees in maintaining a healthy work-life balance, especially in a fast-paced, dynamic environment?
- What are the most rewarding aspects of working in SEO at dentsu, according to current team members?
ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and commitment to driving success within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and relevant achievements
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing data analysis exercises
- Research dentsu's company culture and values to demonstrate your cultural fit and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
