Senior SEO Content Strategist

📌 Core Information

🔹 Job Title: Senior SEO Content Strategist

🔹 Company: Digital

🔹 Location: Metro Manila, Philippines (Remote)

🔹 Job Type: Part-Time

🔹 Category: Digital Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading technical SEO and editorial content strategy for lifestyle audiences
• Collaborating with cross-functional teams to drive organic growth
• Conducting technical audits and implementing on-site improvements
• Creating data-informed content strategies and editorial calendars
• Monitoring and reporting on SEO performance using various tools

ASSUMPTION: This role requires a strategic thinker with a strong background in SEO and content marketing to succeed.

📋 Key Responsibilities

✅ Conduct technical audits and implement on-site improvements to enhance site crawlability, speed, and indexation

✅ Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience

✅ Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio

✅ Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements

✅ Monitor algorithm changes and adjust strategies accordingly to maintain search performance

✅ Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences (travel/lifestyle)

✅ Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines

✅ Identify gaps in existing content and recommend new opportunities based on data, seasonality, and customer interests

✅ Work closely with client stakeholders and internal teams to align content direction with brand tone and business objectives

✅ Collaborate on campaign-level content planning, ensuring SEO best practices are applied across all deliverables

ASSUMPTION: This role requires a high level of technical SEO expertise and the ability to create engaging content strategies for lifestyle audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in SEO strategy and content marketing, preferably with agency or editorial brand experience

Required Skills:

• Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms
• Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks
• Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends
• Strong communication and collaboration skills, with the ability to guide writers, designers, and developers

Preferred Skills:

• Familiarity with Mastercard’s Priceless or travel-related brand tone

ASSUMPTION: Candidates with a strong background in SEO and content marketing, particularly in B2C sectors like travel or lifestyle, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - 1,200,000 per year (Based on industry standards for a Senior SEO Content Strategist role in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on clean growth, prosperity, and wellbeing through world-leading digital innovation

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with ample opportunities for growth and impact)

Founded: 2017 (Relatively new company with a strong focus on innovation and digital transformation)

Company Description:

• Digital is a global innovation cluster for digital technologies, focusing on growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies
• They work with industry to develop a digitally skilled workforce and positively impact lives across Canada
• Digital brings together businesses, academia, community, and government agencies to solve industry and societal challenges through cross-sector collaboration, Canadian IP creation, and results-based co-investment

Company Specialties:

• Digital technology innovation
• Digital Health + Wellness
• Digital talent development
• Digital Transformation + Productivity
• Environmental Impact + Climate
• Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital is a dynamic and innovative company focused on driving growth and impact through digital technologies. They value collaboration and cross-sector partnerships to achieve their goals.

📊 Role Analysis

Career Level: Senior (This role is a senior-level position, requiring significant experience and expertise in SEO and content marketing)

Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position (The Senior SEO Content Strategist will work closely with various teams, including marketing, content, and development)

Work Arrangement: Remote OK (This role can be performed remotely, offering flexibility and work-life balance)

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to work on diverse projects and campaigns across various industries
• Chance to contribute to the company's overall strategy and direction

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (This role is remote, with no physical office location)

Office Location(s): Metro Manila, Philippines (The company is based in Canada, but this role is remote and can be performed from the Philippines)

Geographic Context:

• Metro Manila is the capital region of the Philippines, with a vibrant and growing digital industry
• The Philippines has a strong English-speaking workforce, making it an ideal location for remote work
• The time zone is GMT+8, which overlaps with North American business hours, facilitating collaboration with the company's headquarters

Work Schedule: Flexible (The work schedule is flexible, with a focus on results and performance rather than hours worked)

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the geographic context provides access to a talented and English-speaking workforce.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• SEO and content marketing expertise
• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in SEO and content marketing
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for the technical assessment or case study presentation by demonstrating your understanding of SEO best practices and content strategy

ATS Keywords: SEO strategy, technical SEO, on-page SEO, content strategy, editorial planning, keyword research, trend analysis, social listening, data analysis, collaboration, communication, content mapping, storytelling, SEO tools, client stakeholder management, campaign planning

ASSUMPTION: The application process for this role will focus on assessing the candidate's SEO and content marketing expertise, as well as their strategic thinking and communication skills.

🛠️ Tools & Technologies

• Google Analytics 4
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• BuzzSumo
• Content planning platforms (e.g., Trello, Asana, or similar)

ASSUMPTION: The tools and technologies listed are essential for this role and will be used daily to perform various tasks and track performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Excellence
• Inclusion

Work Style:

• Results-driven
• Adaptable and flexible
• Data-informed
• Collaborative and team-oriented
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with cross-functional teams and stakeholders?
• Are you committed to driving results and making a positive impact?

ASSUMPTION: Digital values innovation, collaboration, and impact, and seeks candidates who align with these principles and are committed to driving results in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to changing SEO trends and algorithm updates
• Collaborating effectively with remote team members and stakeholders
• Balancing technical SEO expertise with creative content strategy

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Manager or Senior Content Strategist position, but with a stronger focus on technical SEO and editorial planning
• In the digital marketing industry, this role is comparable to other senior-level SEO and content strategy positions, with a focus on driving organic growth and engagement
• Career progression from this role could include leadership positions in SEO, content, or digital marketing, or transitioning into a more specialized or technical role

ASSUMPTION: This role offers a unique blend of technical SEO and content strategy expertise, with opportunities for growth and progression in the digital marketing industry.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit and implementing recommendations to improve organic visibility for a lifestyle travel brand
• Developing a data-informed content strategy and editorial calendar for a wellness-focused publication, targeting a specific audience segment
• Collaborating with a cross-functional team to optimize a financial services website for both users and search engines, resulting in improved performance and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior SEO Content Strategist, requiring a mix of technical expertise, strategic thinking, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and content marketing, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees, particularly in the digital marketing field?
• Can you provide examples of successful SEO and content marketing campaigns the company has executed, and what made them successful?
• How does the company ensure effective communication and collaboration among remote team members and stakeholders?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the company's culture, priorities, and expectations for this role, enabling you to make an informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study presentation by demonstrating your understanding of SEO best practices and content strategy
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.