Search Engine Optimization (SEO) Specialist, Thailand (Remote)

📌 Core Information

🔹 Job Title: Search Engine Optimization (SEO) Specialist, Thailand (Remote)

🔹 Company: Bjak

🔹 Location: Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Thailand)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive SEO strategies to improve organic rankings
• Collaborating with cross-functional teams to enhance user experience and drive traffic
• Monitoring and analyzing site performance using various tools
• Staying updated with the latest search engine trends and algorithm changes

ASSUMPTION: This role requires a balance of technical SEO skills, analytical thinking, and strong communication to work effectively with various teams.

📋 Key Responsibilities

✅ Developing and implementing comprehensive SEO strategies to improve organic rankings across global and localized markets

✅ Performing keyword research, site audits, and competitive analyses to identify opportunities and areas for improvement

✅ Optimizing site structure, on-page elements, and metadata for both general and geo-targeted searches

✅ Building and executing strategies for GEO optimization, including managing site structure, localized content, and listings for multi-location or global markets

✅ Leveraging AEO (Answer Engine Optimization) to optimize site content for featured snippets, voice search, and “People Also Ask” sections

✅ Monitoring, analyzing, and reporting on site traffic, keyword rankings, and conversion metrics using tools like Google Analytics, Ahrefs, SEMrush, and Search Console

✅ Staying updated with the latest search engine algorithm changes, SEO trends, and best practices across markets

✅ Collaborating with marketing and engineering teams to implement site improvements and optimize the user experience for search

✅ Identifying and resolving technical SEO issues, including site crawlability, page load speed, mobile responsiveness, and structured data

✅ Supporting marketing campaigns by providing SEO insights and recommendations

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and data-driven analysis to maximize organic traffic and conversions.

🎯 Required Qualifications

Education: Bachelor’s degree in Digital Marketing, Digital Web Technology, or related field

Experience: 3+ years of experience in SEO, with strong knowledge of GEO and AEO best practices

Required Skills:

• Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Search Console
• Strong understanding of technical SEO, site architecture, structured data, and on-page optimization
• Experience with geo-targeted strategies for multi-regional or multi-language websites
• Excellent analytical, problem-solving, and communication skills
• Ability to work independently and collaborate effectively across departments
• Up-to-date knowledge of the latest search engine trends and Google algorithm changes
• Experience with content management systems (CMS) like WordPress, Shopify

Preferred Skills:

• Proficiency in HTML, CSS, and JavaScript as they relate to SEO
• GA4, GTM, Looker Studio, and ETLs.
• Advanced HTML, CSS, JavaScript, and PHP.
• Strategic working knowledge of Google Ads, Meta Ads, Organic Social, Remarketing, Email Marketing, Brand, UX, Web Design, Web Development, Copywriting, and Graphic Design.
• Experience developing AI automations and building AI agents.

ASSUMPTION: While the role is primarily focused on SEO, having additional skills in related areas can provide a competitive edge and contribute to the role's success.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level SEO specialists in Thailand, the estimated salary range is THB 50,000 - 80,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Competitive salary
• Casual work attire
• Great career development opportunities in a growing company
• International work environment and flat organization
• Fast-moving, challenging, and unique business problems

Working Hours: Full-time (40 hours/week), with flexible hours and remote work arrangement

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience. Benefits are tailored to attract and retain top talent in the competitive fintech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech (Financial Technology)

Company Size: Medium (201-500 employees)

Founded: 2019

Company Description:

• Bjak is a technology company focused on making financial services transparent, efficient, and inclusive.
• The company develops new and innovative platforms and services globally, such as being the first platform to simplify and digitize comprehensive life and medical insurance supported by AI agents.
• Bjak is the largest insurance platform in Southeast Asia, with a mission to develop technology-based solutions to improve financial inclusion.

Company Specialties:

• Fintech

Company Website: bjak.my

ASSUMPTION: Bjak's focus on innovation and financial inclusion creates an exciting work environment for professionals looking to make a significant impact in the fintech industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including engineering and product development.

Work Arrangement: Remote (Thailand), with flexible hours and a focus on results and performance.

Growth Opportunities:

• As Bjak continues to grow, there will be opportunities for the SEO Specialist to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The role offers exposure to various aspects of marketing and the chance to work with diverse teams, fostering skill development and growth.

ASSUMPTION: The remote work arrangement and flat organization structure at Bjak provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Remote (Thailand)

Office Location(s): Thailand

Geographic Context:

• Thailand has a thriving fintech industry, with numerous opportunities for growth and innovation.
• The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within Thailand.
• Bjak's international work environment fosters collaboration and exposure to diverse perspectives.

Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement and flexible hours at Bjak cater to a modern, agile workforce that values work-life balance and autonomy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and skills
• Analytical thinking and problem-solving
• Communication and collaboration skills
• Cultural fit and alignment with Bjak's values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume and cover letter.
• Tailor your application to demonstrate your understanding of Bjak's mission and values.
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools like Google Analytics, SEMrush, and Ahrefs.

ATS Keywords: SEO, GEO, AEO, keyword research, site audits, technical SEO, content management systems, Google Analytics, SEMrush, Ahrefs, problem-solving, communication, site optimization, user experience, data analysis, HTML

ASSUMPTION: Bjak's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Search Console
• GA4, GTM, Looker Studio, and ETLs (preferred)
• HTML, CSS, JavaScript, and PHP (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in the SEO Specialist role at Bjak.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centric
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Results-driven
• Agile and adaptable
• Strong communicator and collaborator
• Self-motivated and proactive

Self-Assessment Questions:

• Do I thrive in an innovative and fast-paced environment?
• Am I comfortable working remotely and collaborating with diverse teams?
• Do I possess strong analytical skills and a passion for data-driven decision-making?
• Am I committed to continuous learning and staying up-to-date with the latest SEO trends and best practices?

ASSUMPTION: Candidates who align with Bjak's values and work style will be more likely to succeed and find fulfillment in the SEO Specialist role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the fintech industry and its constant evolution
• Balancing the technical aspects of SEO with strong communication and collaboration skills
• Managing multiple projects and priorities in a remote work environment
• Adapting to a flat organization structure and the autonomy it requires

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the SEO Specialist role at Bjak is heavily focused on data-driven decision-making and technical SEO skills.
• In comparison to other SEO Specialist roles, this position offers exposure to a wide range of marketing aspects and the opportunity to work with diverse teams.
• Career progression in this role may lead to opportunities in marketing management, product development, or other related fields within the fintech industry.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates make informed decisions about their career path.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing improvements to boost organic traffic by 20%
• Developing and executing a geo-targeted SEO strategy to expand Bjak's reach in Southeast Asia
• Optimizing site content for featured snippets and voice search to improve visibility and drive conversions

ASSUMPTION: These sample projects illustrate the types of initiatives an SEO Specialist at Bjak might undertake to drive organic traffic and improve the user experience.

❓ Key Questions to Ask During Interview

• How does this role fit into Bjak's overall marketing strategy and company goals?
• What are the most significant challenges facing the SEO team currently, and how can this role address them?
• How does Bjak support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the remote work arrangement at Bjak foster collaboration and communication among team members?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for the technical SEO assessment by brushing up on your knowledge of relevant tools and technologies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.