📌 Core Information
🔹 Job Title: SEM Analyst
🔹 Company: Accelerated Digital Media
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search campaigns across Google Ads and Microsoft Advertising
- Conducting keyword research and optimizing campaigns for improved performance
- Monitoring campaign performance and providing data-driven insights
- Collaborating with cross-functional teams to drive overall account growth and efficiency
- Preparing client-facing reports with actionable recommendations
ASSUMPTION: This role is ideal for a motivated individual looking to kickstart their career in Search Engine Marketing, with a focus on paid search channels.
📋 Key Responsibilities
✅ Execute campaign builds, ad copy launches, and other account management tasks across platforms like Google Ads and Microsoft Advertising, ensuring alignment with campaign objectives and brand guidelines.
✅ Perform keyword research and provide detailed breakouts of keyword categories, search volume, and gaps in existing coverage to enhance targeting and campaign performance.
✅ Bid and budget according to performance and pacing goals, monitoring daily spend and adjusting bids to optimize cost-per-click, conversions, and return on ad spend.
✅ Analyze account data to identify trends in performance, propose next steps for A/B tests, and uncover opportunities for overall account growth and efficiency.
✅ Prepare reports in a client-facing format, including high-level recommendations, visualizations, and key performance indicators.
✅ Monitor campaign performance daily using platform-specific dashboards to track KPIs and ensure campaigns meet performance targets.
✅ Conduct competitive analysis to identify competitor strategies, keyword opportunities, and market positioning, providing insights to senior team members.
ASSUMPTION: The ideal candidate will be comfortable working with data and have a strong attention to detail, as well as the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or higher required
Experience: 6+ months of relevant experience
Required Skills:
- Excellent written and verbal skills
- Introductory experience with Excel / Google Sheets with an interest in data aggregation and analysis
- Familiarity with the Google Ads platform
- The ability to work under tight deadlines
Preferred Skills:
- Experience with Microsoft Advertising
- Knowledge of data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While previous SEM experience is not required, a strong foundation in digital marketing and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $50,000 to $60,000 per year (USD)
Benefits:
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
- Performance-based bonuses
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEM roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, focusing on performance media management across paid search and paid social channels
Company Size: Self-funded, employee-owned agency with a focus on direct-to-consumer brands, specifically in healthcare and ecommerce
Founded: Not specified, but the company has been operating for several years
Company Description:
- Accelerated Digital Media specializes in direct-to-consumer brands, with a focus on healthcare and ecommerce
- The company values high standards, collaboration, and individual accountability
- They work with innovative digital health brands and fast-growing ecommerce companies
Company Specialties:
- Paid Search Management
- Paid Social Management
- Data Analysis and Reporting
Company Website: accelerateddigitalmedia.com
ASSUMPTION: Accelerated Digital Media is a well-established agency with a strong focus on performance media management and a commitment to employee growth and development.
📊 Role Analysis
Career Level: Entry-level (SEM Analyst I)
Reporting Structure: This role reports directly to the SEM Manager or Director of SEM
Work Arrangement: Remote (US & Canada), with flexible scheduling
Growth Opportunities:
- On-the-job training and mentorship from experienced SEM team members
- Opportunities to work with a diverse range of clients across various industries
- Potential career progression to SEM Associate, SEM Manager, or other leadership roles
ASSUMPTION: This role offers a strong foundation for a career in Search Engine Marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work)
Geographic Context:
- This role can be performed from any location within the United States or Canada
- Accelerated Digital Media has a remote-first culture, with team members working from various locations across North America
- The company occasionally hosts in-person company-sponsored events and virtual activities
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote work environment at Accelerated Digital Media fosters a strong sense of team collaboration and camaraderie, despite team members being geographically dispersed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Take-home assignment to demonstrate keyword research and campaign optimization skills
- Final interview with the SEM Manager or Director of SEM to discuss the candidate's approach to the assignment and answer any questions
Key Assessment Areas:
- Understanding of paid search campaigns and optimization strategies
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight any relevant experience with paid search campaigns, keyword research, or data analysis in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for digital marketing
- Prepare for the take-home assignment by researching industry trends and competitors, and developing a data-driven strategy for campaign optimization
ATS Keywords: SEM, Search Engine Marketing, Google Ads, Microsoft Advertising, Keyword Research, Campaign Optimization, Data Analysis, Reporting, Paid Search, PPC, Digital Marketing
ASSUMPTION: The interview process at Accelerated Digital Media is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Excel / Google Sheets
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- High Standards
- Collaboration
- Individual Accountability
Work Style:
- Results-driven and data-focused
- Adaptable and willing to learn
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working remotely and collaborating with team members across various time zones?
- Do you have a strong attention to detail and a passion for continuous learning?
ASSUMPTION: Accelerated Digital Media values candidates who are highly motivated, results-driven, and committed to delivering exceptional results for their clients.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with large datasets and identifying trends and insights, which may require advanced data analysis skills
- Adapting to the fast-paced nature of digital marketing and staying up-to-date with industry trends and best practices
- Collaborating effectively with team members across various time zones and backgrounds
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, time management, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other entry-level SEM roles, this position offers a competitive salary range and comprehensive benefits package
- Accelerated Digital Media's focus on direct-to-consumer brands provides unique opportunities to work with innovative digital health and ecommerce companies
- This role offers a strong foundation for a career in Search Engine Marketing, with opportunities for growth and development within the company
ASSUMPTION: When comparing this role to similar positions, candidates should consider the company's culture, benefits package, and opportunities for growth and development.
📝 Sample Projects
- Conducting a comprehensive keyword research project for a new client, including identifying high-volume, low-competition keywords and developing a targeted campaign strategy
- Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to the SEM Manager or Director of SEM
- Conducting a competitive analysis to assess competitor strategies and identify opportunities for differentiation and improved campaign performance
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SEM team in the next 6-12 months, and how can this role help address them?
- How does Accelerated Digital Media support the professional development and growth of its SEM team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach A/B testing and campaign optimization, and what tools do they use to facilitate this process?
- What is the typical career path for an SEM Analyst at Accelerated Digital Media, and what opportunities exist for growth and advancement within the company?
ASSUMPTION: The key questions provided are intended to help candidates better understand the role, the company, and the opportunities for growth and development, but may not be exhaustive or representative of all aspects of the job.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with paid search campaigns, keyword research, and data analysis
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for digital marketing
- Prepare for the take-home assignment by researching industry trends and competitors, and developing a data-driven strategy for campaign optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
