📌 Core Information
🔹 Job Title: SEM Manager
🔹 Company: Good Inside
🔹 Location: New York, NY (Hybrid Manhattan)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3x days a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Strategic and hands-on management of paid search campaigns across Google, Bing, and other engines
- Optimization of campaigns for customer acquisition, efficiency, and lifetime value
- Collaboration with cross-functional teams to align SEM efforts with broader marketing strategies
- Proactive testing and application of new learnings in search platform updates, competitor strategies, and best practices
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead the end-to-end execution of paid search campaigns, focusing on customer acquisition, efficiency, and lifetime value
✅ Own campaign builds, keyword expansion, ad copy development, A/B testing, and budget pacing
✅ Monitor daily performance and make proactive, data-informed adjustments to drive ROI and meet customer acquisition cost (CPA) targets
✅ Develop SEM reporting dashboards and analyze performance trends to communicate insights to stakeholders
✅ Collaborate with Lifecycle, Creative, and Product teams to optimize the full funnel and align SEM efforts with broader marketing strategies
✅ Stay on top of search platform updates, competitor strategies, and emerging best practices
✅ Support forecasting and scenario planning across paid search
✅ Partner with and own agency relationships
ASSUMPTION: This role involves a high level of autonomy and requires strong self-management skills to balance multiple priorities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of hands-on paid search experience with a proven track record of managing efficient, scalable SEM programs
Required Skills:
- Expertise in Google Ads, Bing Ads, and Search Ads 360 (SA360)
- Strong analytical mindset with proficiency in Excel/Google Sheets
- Deep understanding of SEM bidding models, attribution, and optimization tactics
- Experience managing toward acquisition and efficiency metrics (CPA, ROAS, LTV:CAC)
- Strong communication and cross-functional collaboration skills
Preferred Skills:
- Experience with Apple Search, YouTube, or display
- Experience with Amplitude, Mode, or similar analytics tools
- SEO/AI knowledge
- Experience in a startup, DTC subscription, or performance-driven environment
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the need to communicate effectively with both internal teams and external partners.
💰 Compensation & Benefits
Salary Range: $110,000 - $125,000 per year
Benefits:
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Equity
Working Hours: Full-time, with flexible hours and the option to work remotely 2 days a week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and the company's size. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Good Inside operates in the technology, information, and media industry, focusing on parenting resources and support
Company Size: Good Inside is a small company with 11-50 employees, offering a high-ownership, high-performance, high-collaboration culture
Founded: Good Inside was founded by Dr. Becky Kennedy and Dr. Erica Belsky, with a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world
Company Description:
- Good Inside is not just another parenting resource—it's a global movement that recognizes parenting as a skill to be learned and practiced
- The company offers a personalized guidance app with an AI-driven parenting advisor and a global community of like-valued parents
- Good Inside aims to empower millions of families worldwide by making expert guidance and community support accessible and engaging
Company Specialties:
- AI-driven parenting advisor
- Global parenting community
- Personalized parenting guidance
Company Website: https://www.goodinside.com
ASSUMPTION: Good Inside is a mission-driven company focused on making a lasting impact on society by empowering parents and supporting families worldwide.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in paid search management
Reporting Structure: The SEM Manager reports directly to the Director of Growth Marketing
Work Arrangement: This is a hybrid role, requiring employees to be present in the New York, NY office 3 days a week
Growth Opportunities:
- As Good Inside continues to grow, there may be opportunities for the SEM Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and technology may present opportunities for the SEM Manager to expand their skillset and explore new areas of interest
ASSUMPTION: This role offers significant growth potential as Good Inside continues to expand its reach and refine its product.
🌍 Location & Work Environment
Office Type: Good Inside's office is located in New York, NY, with a hybrid work arrangement
Office Location(s): 1450 Broadway, Fl 29, New York, NY 10018, US
Geographic Context:
- New York City is a major hub for technology and media companies, offering ample networking opportunities and a diverse talent pool
- The city's vibrant culture and diverse neighborhoods provide a stimulating work environment
- New York's high cost of living may impact compensation and benefits considerations
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Director of Growth Marketing
- In-depth interview with the Director of Growth Marketing and other team members
- Final interview with the company's co-founders, Dr. Becky Kennedy and Dr. Erica Belsky
Key Assessment Areas:
- Technical skills in paid search management
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Good Inside's mission and values
Application Tips:
- Highlight relevant experience and achievements in paid search management
- Demonstrate a strong understanding of Good Inside's mission and how your skills and experience align with the company's goals
- Prepare thoughtful questions about the company, the role, and the team to ask during the interview
ATS Keywords: Paid search, SEM, Google Ads, Bing Ads, Search Ads 360, customer acquisition, efficiency, lifetime value, campaign management, keyword optimization, A/B testing, budget management, collaboration, communication, SEO, AI
ASSUMPTION: Good Inside's interview process is designed to assess both technical skills and cultural fit, ensuring that the successful candidate will be a strong addition to the team and aligned with the company's mission.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Search Ads 360
- Excel/Google Sheets
- Amplitude, Mode, or similar analytics tools
ASSUMPTION: The SEM Manager will be expected to be proficient in the tools and technologies listed above, with the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the parent behind the parenting and the child behind the behavior
- Empowering parents and supporting families worldwide
- Innovation and continuous learning
Work Style:
- High-ownership, high-performance, high-collaboration culture
- Data-driven decision making
- Strategic and tactical execution
Self-Assessment Questions:
- Do you align with Good Inside's mission and values?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a role that requires both strategic thinking and tactical execution?
ASSUMPTION: Good Inside is looking for candidates who are passionate about the company's mission and committed to helping parents feel supported and empowered.
⚠️ Potential Challenges
- Managing a high volume of campaigns and keywords may require strong organizational skills and attention to detail
- Keeping up with search platform updates and competitor strategies may require continuous learning and adaptation
- Balancing multiple priorities and projects may require strong self-management skills
- The high cost of living in New York City may impact compensation and benefits considerations
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective time management.
📈 Similar Roles Comparison
- Compared to other SEM Manager roles, this position may offer more autonomy and responsibility for campaign management
- Good Inside's focus on parenting resources and support sets it apart from other companies in the technology, information, and media industry
- As a small company, Good Inside may offer more opportunities for growth and career advancement than larger, more established organizations
ASSUMPTION: This role offers a unique opportunity to make a significant impact in a growing company with a strong mission and values.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy to drive customer acquisition and revenue growth
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with cross-functional teams to align SEM efforts with broader marketing strategies and optimize the full funnel
ASSUMPTION: These projects are representative of the types of initiatives the SEM Manager may undertake in this role, with a focus on driving results and making a meaningful impact on the business.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEM team currently, and how can this role help address them?
- How does Good Inside support the professional development and growth of its employees?
- What is the company's long-term vision for the SEM team and this role?
- How does Good Inside measure the success of its SEM campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the SEM Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Good Inside's mission, values, and company culture
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
