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SEM Specialist

Cytiva
Full-time
On-site
KrakΓ³w, MaΕ‚opolskie, Poland
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: SEM Specialist

πŸ”Ή Company: Cytiva

πŸ”Ή Location: KrakΓ³w, MaΕ‚opolskie, Poland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting global paid search campaigns
  • Managing campaign planning, ideation, creation, distribution, amplification, and analysis
  • Collaborating cross-functionally with internal and external stakeholders
  • Ensuring ad copy compliance with brand guidelines and local regulations
  • Driving continuous improvement and ROI through data-driven decision-making

ASSUMPTION: This role requires a strong understanding of paid search strategies and tools, as well as the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Supporting the development and execution of global paid search campaigns

βœ… Owning paid campaign planning, ideation, creation, distribution, amplification, and analysis

βœ… Working cross-functionally with internal and external stakeholders to achieve project goals and objectives

βœ… Managing and/or liaising with agency on campaign execution

βœ… Ensuring ad copy complies with Cytiva’s brand guidelines and local regulatory requirements

βœ… Tracking progress of campaigns for effectiveness and using data to drive continuous improvement and ROI

ASSUMPTION: This role requires a high level of organization, attention to detail, and proficiency in relevant tools and platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 3+ years of experience independently managing enterprise paid search campaigns (Google, Bing)

Required Skills:

  • Google AdWords and Google Analytics proficiency
  • First-hand experience building and maintaining a campaign from the ground up
  • Knowledge of integrated marketing strategy and how paid search supports organic search, social, etc.
  • Strong project management and organization skills with keen attention to detail

Preferred Skills:

  • Life sciences product/industry acumen
  • In-house and agency experience
  • Adobe Analytics Experience
  • Experience working with international teams managing global campaigns

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of integrated marketing strategies will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, based on industry standards for a mid-level marketing role in KrakΓ³w. This range may vary depending on experience and qualifications.

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee assistance program
  • Learning and development opportunities

Working Hours: Full-time, standard business hours with flexibility for project needs

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cytiva operates in the biotechnology research industry, focusing on life sciences solutions and services.

Company Size: Cytiva is a large organization with over 10,000 employees globally, offering ample opportunities for collaboration and growth.

Founded: Cytiva was founded in 2019, following the acquisition of Pall Corporation’s life sciences business by Danaher Corporation.

Company Description:

  • Cytiva is a global leader in biotechnology, dedicated to helping customers discover and commercialize the next generation of therapeutics.
  • The company offers a broad portfolio of tools, technologies, and services that enable the development, manufacture, and delivery of transformative medicines to patients.
  • Cytiva is part of Danaher, a global science and technology leader that accelerates the impact of tomorrow’s science and technology innovation to improve human health.

Company Specialties:

  • Biotechnology
  • mRNA
  • Bioprocess
  • Cell therapy
  • Gene therapy
  • Lab filtration
  • Molecular biology
  • Nanomedicine
  • Downstream and upstream processes
  • Bioreactor
  • Cell culture
  • Aseptic filling

Company Website: www.cytiva.com

ASSUMPTION: Cytiva's focus on life sciences and biotechnology makes this role an excellent fit for candidates interested in the pharmaceutical and healthcare industries.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and strategic thinking.

Reporting Structure: The SEM Specialist will report to the Global Marketing Manager and work closely with cross-functional teams, including product management, sales, and creative services.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

  • Expanding skills in digital marketing and data analysis
  • Gaining experience working with international teams and managing global campaigns
  • Potential career progression into senior marketing roles or specialized positions within Cytiva

ASSUMPTION: This role offers opportunities for professional development and growth within Cytiva's global marketing organization.

🌍 Location & Work Environment

Office Type: Cytiva's KrakΓ³w office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Cytiva's KrakΓ³w office is located at Global Life Sciences Solutions Poland Sp. z o.o., 2393-00-00, ul. KrΓ³lewska 18, 30-081 KrakΓ³w, Poland

Geographic Context:

  • KrakΓ³w is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant nightlife.
  • The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.
  • KrakΓ³w is home to a thriving tech and startup scene, with many international companies establishing offices in the city.

Work Schedule: The work schedule for this role is Monday to Friday, with standard business hours and flexibility for project needs.

ASSUMPTION: Candidates who enjoy working in a dynamic, international environment and thrive in a fast-paced, collaborative setting will find Cytiva's KrakΓ³w office an ideal fit.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final interview with the hiring manager

Key Assessment Areas:

  • Paid search campaign management experience
  • Data analysis and interpretation skills
  • Project management and organization skills
  • Collaboration and communication skills

Application Tips:

  • Highlight relevant paid search campaign experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of Cytiva's mission and how your skills align with the role's requirements.
  • Prepare examples of successful paid search campaigns you've managed, including data-driven results and strategies used.

ATS Keywords: Paid Search, Google AdWords, Google Analytics, Campaign Management, Integrated Marketing, Data Analysis, Project Management, Attention to Detail

ASSUMPTION: Cytiva's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • Google AdWords
  • Google Analytics
  • Adobe Analytics (preferred)
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in Google AdWords and Google Analytics is essential for this role, while experience with Adobe Analytics and other relevant tools is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Collaboration
  • Integrity
  • Sustainability

Work Style:

  • Data-driven decision-making
  • Cross-functional collaboration
  • Agile and adaptable
  • Results-oriented
  • Continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working with international teams and managing global campaigns?
  • Do you have a strong attention to detail and a data-driven approach to problem-solving?

ASSUMPTION: Candidates who align with Cytiva's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
  • Working with international teams, which may require flexibility in communication and collaboration
  • Keeping up with the latest trends and best practices in paid search marketing, as the industry is constantly evolving
  • Adapting to Cytiva's unique company culture and learning the specific tools and processes used within the organization

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow within the role.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on paid search campaigns and requires a deep understanding of Google AdWords and Google Analytics.
  • While the role is similar to other SEM Specialist positions, the focus on the life sciences industry and global campaign management sets it apart.
  • Career progression in this role could lead to senior marketing positions or specialized roles within Cytiva's global marketing organization.

ASSUMPTION: Candidates with experience in similar roles, particularly within the life sciences industry, will find this position an excellent fit.

πŸ“ Sample Projects

  • Managing a global paid search campaign for a new product launch, driving brand awareness and lead generation
  • Optimizing an existing campaign to improve ROI and reduce cost per acquisition, using data-driven insights and A/B testing
  • Collaborating with cross-functional teams to develop and execute a integrated marketing strategy, including paid search, organic search, and social media components

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the SEM Specialist in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for managing global paid search campaigns at Cytiva?
  • How does this role collaborate with other marketing teams and stakeholders within the organization?
  • What opportunities are there for professional development and growth within Cytiva's marketing organization?
  • How does Cytiva support work-life balance for employees in this role?
  • Can you provide an example of a successful paid search campaign managed by someone in this role, and what made it successful?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight your relevant paid search campaign experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of Cytiva's mission and how your skills align with the role's requirements.
  • Prepare examples of successful paid search campaigns you've managed, including data-driven results and strategies used.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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